ShopTab eCommerce Cart Review – Veracart

There are so many online shopping cart options for todayís entrepreneurs and business owners to choose from. ShopTab features reviews of popular and recommended online shopping carts, interviewing the featured cartís developer, to provide an opportunity to learn about why their cart may be right for your business.

VeraCart Logo - ShopTab

The week ShopTab interviewed Trajan King, the CEO of Verango Media. Verango Inc has been in business since May 2002. Trajan and Joel, President of Verango Media and founder of Veracart, have been in the Internet industry for over 15 years. With entrepreneurial spirits and impressive experience working with clients of all sizes (eBay, Adobe, Honda, Symantec, Oracle, AMD, Apple Computer, and Yahoo! To name a few), Trajan and Joel have made a powerful team within the industry. Working with their clients from their other businesses, Joel realized a need for a more complete shopping cart to solve the many issues their clients were having, and thus VeraCart was born.

Founded in 2002, Vercart has seen great success and grown quite a name for itself. Veracart offers the customizable, complete solutions your company may be looking for. They keep it simple with straight forward pricing and no software to install.

Q:† Why did you launch†Veracart?

A:† Veracart was launched to solve some of the problems programmers and site owners encounter when processing payments online.† For example, Veracartís java-based system allows programmers to move a site from one host to another without any distruption in their shopping cart. Other shopping carts force you to set up a new shopping cart thatís compatible with their new host.

Q: What features or benefits make†Veracart†stand out

A:† The major benefit is that itís Java-based, which means itís compatible with nearly every hosting company and can be easily moved from one host to another.† There are many other amazing features such as one step checkout that is truely one step.† We are compatible with all of the major shipping carriers for real time quotes.

Veracart Pricing - ShopTab

Q: What are some of its weaknesses?

A:† The system is still tables-based and not CSS, which means the catalog display code is a few seconds slower than it should be.

Q: How would your cart help an ecommerce merchant, versus the cart he or she is using now?

A:† Our admin is very easy to use, which makes the setups very quick.† Customers can create categories quickly and they show up instantly.† Customers can upload items with a mass uploader.† Many of our competitors have copied our admin making us wonder who is number one.

The reporting system is easy to understand and gives customers information on all of their items so they can analyse their product sales, and promotions.† Customers can create promotions by product or by category.† There are several options for shipping and how to handle the pricing and promotions.† You can add SEO information on a product level and a cateogry level.

Q: How many products will your eCommerce platform allow?

A:† Unlimited

VeraCart cart - ShopTab

Q: What is the cost for†Veracart’s†service?

A:† Accounts start at $24 per month with no transaction fees.

Q: What are†Veracart’s†future plans for development or additional features?

A:† We are constantly adding new features as they are requested by customers.† Several new features are added each month.† We view software as an ongoing project of continual improvement and keep up to date on new technologies and incorporate them into Veracart to provide the most useful product possible.

Q: How is support handled for†Veracart†customers?

A:† Support agents are available by phone, email or support tickets.† Clients can call and talk directly with our support staff and donít need to go through an extentive phone tree or wait on hold.† They can talk to a real person easily.

Q: Do you have any other comments about†Veracart†for ShopTab readers?

A:† Veracart is easy to use and has a lot of features that help customers manage their online stores.† We are constantly adding features based on requests from customers.† Itís also important to know that when customers call, they get a live person on the phone.† We donít have a phone tree so they donít have to push a bunch of numbers and go through a ďsystemĒ.† They call and someone answers the phone.

Check out Veracart at If you are currently using Veracart please share your experience below in the comments.

Want to have your companyís eCommerce shopping cart featured or have a Shopping Cart Recommendation for a ShopTab Cart of the Week?†Contact us with your suggestion.

Zach Beattie

Zach Beattie

Hi, I'm Zach! Welcome to the ShopTab blog, the best place to get the latest and greatest tips and tricks for Facebook selling and marketing your Facebook shop. Feel free to email me at zach (at) (yep, that's a real email) if you want to connect. I'd love to hear from you.