Using Your Facebook Fan Page to Make Money

Do you have a niche market with an engaged audience and large fan base? If so, have you ever thought about becoming an affiliate marketer? Successful affiliate marketing relies on creating partners (you!) that have an audience that is ready and willing to purchase their products. That audience is typically developed through a blog, website and now social media outlets such as Facebook. This is where you come in.

Let’s say you have a Facebook fan page dedicated to your passion around baseball or your favorite baseball team. You have a large Facebook audience with over 2,000 fans. They are continually engaging with your posts and often times start discussions of their own.  If you favorite team is the Boston Red Sox why wouldn’t your fans want to buy products about their favorite team right from your Facebook page?

Screen shot 2012-12-28 at 1.46.37 PMSo how do you go about finding an affiliate marketer that has products to match your niche market? There are several websites, such as Commission Junction or Doba, that allow you to search for specific products to sell and match you with the right affiliate(s). You can also search in Google for specific keywords to match you with companies that affiliate market, such as MLB product affiliates.

Now that you have found potential affiliates to partner with you can think about the marketing that will focus on their products. If your large fan base is engaged on your Facebook page then using a Facebook store is a logical step. You already have the key element in place to open a successful storefront – your audience of fans. For more information on opening an affiliate Facebook shop be sure to read last week’s blog post.

Once you have the store placed on your page, consider using standard Facebook posts to highlight your products.  Additionally, you can use Facebook’s promoted posts to extend the reach of your posts to a larger portion of your fan base.  According to eMarketer six in ten Facebook users alerted their friends to new products. That translates into 60% of your fan base promoting your affiliate products!

To get started in affiliate marketing begin with your search to find the right affiliate products to sell and promote. Then lay out a marketing plan designed for your audience. For more technical details on how ShopTab works for affiliates read our FAQ on affiliate marketing.