Many social sellers already use PayPal as a checkout option to process credit cards, debit cards and PayPal payments with their Facebook shop, but few sellers know about PayPal Credit (previously called Bill Me Later), PayPal’s immediate, secure credit line that allows customers to pay for purchases up to 6 months after they buy.
“Wait, I’ve never heard of PayPal Credit? How do I get it for my Facebook store checkout?”
Surprise! If you’re already using PayPal for your cart, your customers have access to the PayPal Credit feature.
If you haven’t seen it, don’t worry. It’s easy to miss. When buyers are directed to the checkout page, they can choose PayPal Credit by selecting this tab:
Then your customers can select the tab to the right:
Incredibly, some online sellers have reported that after 4-5 weeks Bill Me Later accounted for 5-7% of overall merchant sales.
“Whoa, whoa, whoa. How can that be?”
Well, as it turns out, customers that have the option of paying later are more likely to buy now. It’s a win-win for both you and your social customers.
Advantages for you:
1. You get paid up front
2. No credit risk
3. More sales
Advantages for your customers:
1. No paying up front
2. Avoid interest charges
3. Discounts and specials from online sellers
When promoting your Facebook store, take the time to remind your buyers of the benefits of the PayPal Credit option. If your customers don’t know it’s there, they’ll never use it.
For your shoppers that already have a PayPal account, encourage them to link their account to PayPal Credit here. Then they can get through the checkout process quicker (with just their birth date and the last 4 digits of their SSN) and pay the balance using their existing PayPal account.
We’ll be keeping at eye on the growth of the PayPal Credit feature here at ShopTab—it will be interesting to see how many social customers start to utilize the service in the next few months for their social shopping.
Have an opinion on the PayPal Credit option or customer financing options in general?
Drop us a note in the comments or keep the conversation going on twitter.