Use Social Media for Social Selling During the Holidays

As we are gearing up for Cyber Monday many of us are left wondering how to we let our customers know about our promotions and special offers in our Facebook store app. We believe you can effectively use social media channels to promote your products and your store.

There are several different ways that you implement your promotion strategy through social media. The first one we are going to look at is the different option you have for the promotion of specific products from your Facebook store. Some social selling apps, such as ShopTab, offer an easy “Promote” tool that enables you to feature key deals and products on your Facebook page.

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When you view your products in your Facebook store you will also notice there are options to Tweet about your product or to Pin it. When you click the “Tweet” an auto generated message will appear along with the link to your product. Here you can customize your Tweet and quickly post to your Twitter page.

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When you click “Pin it” a dialog box will appear that will again enable you to create a message and provide a link to your product. You can add it to one of your current boards or create a new one specifically for your item.

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Now that we have taken a look at specifics of what you can do through your Facebook store app we are going to look at a few general rules of thumb to use social media to effectively drive sales to your Facebook store. You need to use your social media channels to be engaging with your customers and fans. According to Social Media Today, there are 3 rules of engagement to be successful in your social selling efforts.

  1. Don’t focus on sales, provide value. People are on social media to find interesting things, get more information, and to have their questions answered. Answering questions and interacting with your customers is a great way to promote your Facebook store. The most important thing to remember when engaging with people on Facebook is to be authentic. Social users know when you are being yourself and they respond to authenticity.
  2. Interact and build relationships. Answering questions and providing value to people helps to develop relationships. Using social media gives you a unique opportunity to communicate with people in different geographic areas and enables you to expand your customer base.
  3. Listen and take in information. By monitoring keywords and conversations you can determine what is relevant on social media and drive new sales to your Facebook store. Social media also enables you to track your competition so that you can effectively compete with them.

We’re in the middle of the holiday selling season; take the time to use social media the correct way and you will realize sales results in this new dynamic sales channel.

Sources:

  1. 1.       Hall, Amy (2013). 3 Rules of Engagement for Successful Social Selling. Retrieved from http://socialmediatoday.com/amynhall/1917321/3-rules-engagement-successful-social-selling.

Chelsie Ball

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