This week we’d like to talk about other Facebook applications. Gasp! We know, here at ShopTab we are partial to our Facebook store application but that likely doesn’t give you the full picture of how to help your Facebook page and our store application with other app’s. There are 1,000’s of Facebook applications hitting the market monthly but what we’re more focused on are the ones that can help improve your audience engagement, and your revenue on your fan page.
Now these are just a few of our favorites and not every application may be right for your business, so please take that into consideration before you implement them into your social marketing plan.
We’ve talked in the past about the use of imagery in your Facebook page and other social channels. What better way to place your imagery inside your Facebook page so your fans can access it in one location.
The Instagram app will synch with your Instagram account and allow users to view photos of your products, events, promotions, etc. all the while allowing them to engage in a new conversation around your business.
You can use the Instagram app for Facebook, or take a look at Statigram for your business/fan page.
As one of the largest emerging social media platforms for 2012, Pinterest allows its users to showcase what’s best about their business with the use of Pinboards. People are going “pin” crazy! In a recent report from Jay Baer, Pinterest is heavily skewed to women, 70% in fact. No surprise there for those that use Pinterest. With that in mind Pinterest is an application that works best for businesses geared towards women wear and accessories. If this applies to your business then this Facebook application would be a great addition to your content and engagement.
This application might be a stretch for a few of you if you are solely an online storefront. But if your social shopping site is an extension of a Brick and Mortar store then this app might be for you. Foursquare allows its users to “check in” to locations to gain access to coupons and daily deals. The Foursquare Facebook application lets users see all Foursquare “check in’s” and deals from your Facebook page.
Another new feature that Foursquare has implemented is its integration with Instagram. If a customer takes a picture of your products in your store, they can tag their location. When an Instagram user is browsing photos and comes across the picture of the product they can use Foursquare to save the location in their phone. To learn more about this you can read more on the Foursquare blog site.
WuFoo is the Jack of all trades Facebook application. It can be used for newsletter sign ups, support requests, product requests, surveys, and the list can go on. What we like WuFoo best for is a sweepstakes. Implementing a sweepstakes on your Facebook page is a fantastic way to boost fan engagement and reach new customers.
Marcela De Vivo does a great job overviewing the steps that need to be taken before beginning a social sweepstake.
Justin’s Nut Butter is using Votigo for their sweepstakes platform.
Take a look at these app’s and more in Facebook’s new App Center to see what works best in your marketing mix. If you have any suggestions or success stories with Facebook app’s aiding in your social sharing please let us know!