Jump Start Your Social Strategy Planning

Happy New YearAnother year has come and gone. Did your social marketing and Facebook Shop achieve their goals this year? If not, have you taken the time to look back over your social commerce plan to review what may and may not have worked the best to drive impact for your brand, products and services? During the review process think of the various ways you can make 2013 the best year for new revenue yet! To help with your brainstorming session, we have gone back through our 2012 blog archive to select the top 5 blogs that will boost your Facebook business/fan page for your Facebook store.

1)   The Power of a Facebook Share: A Facebook share is one of the most powerful selling tools you have. Make sure you utilize these shares often in 2013.

2)   Cash Selling on Facebook: Are your products hand-made or sold in cash based economies? Consider using our COD selling option for your social store. We have clients driving new sales daily using this unique online selling tool.

3)   Add Dimension to your Social Marketing: Extend the promotion of your brand and products outside of Facebook – learn how!

4)   Delivering Beautiful Results with a Facebook Shop: Driving qualified traffic to your website is like gold. Learn how using a Facebook shop works as the best traffic driver for your website.

5)   Engage in Social Psychology to Impact Social Commerce: Learning about your fans and clients will lead to the best avenues to appeal to what they want.

Start off the New Year and use these proven posts to develop your goals and strategies. Also, be sure to take a look at our social commerce strategy guide to help you get started in the right direction for your overall strategy document.

Do you have a favorite idea, tactic or trick that worked for your Social Marketing in 2012 that you want to share?

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Get your Social Commerce Strategy right for Tweet Sake!

Most everything you read says your company must aggressively participate in social marketing or you will lose out to your competitors. Your boss asks about it and it has become a standard topic in your staff meetings. You’re running after Likes, Shares, Tweets and Pins like they are going out of style.  Why?  Really, why?  We challenge you to answer the following questions:

-          Do you have a written social marketing strategy?

-          Have you defined your top three most important social metrics?

-          What is the ROI on your social marketing and commerce activities?

If you can’t answer any of these questions then you need to read on because we think you may be chasing butterflies.

In this blog we are embarking on a five week journey through ShopTab’s Social Commerce strategy whitepaper, “Return on Facebook.” We will explore the five-step process that leads you to the development of a high level social marketing strategy, building a quality audience and then narrow your focus into social commerce strategy and tactics. Once completed, the Social Commerce strategy will be a key element of your overall Social Marketing strategy and your long-term marketing success.

A marketing strategy is the most important driver of a company’s business plan. This is where you decide the value you want to give your clients, as well as what unique approach and position in the market you will take. The supporting social strategy has emerged as a critical pillar in the success of the marketing plan, especially for any business that is online and direct to consumer. We believe your social strategy statement should have the same organizational buy-in that you have for all functional strategy statements that support the overall business plan.  Radical thinking? We don’t think so because social marketing isn’t just driven by a single department; it is driven by the whole organization – that is what it means to be social. OK, that may be radical thinking but it is true.

Where do you start to create this social strategy statement? We propose a process in the first section of the “Return on Facebook” document to get you started.  Around ShopTab we believe that no one is ever too busy for homework.  So download the “Return on Facebook” document and read the introduction and first section. If you can’t brainstorm your way to a social strategy statement tell us why. We hate the idea of you chasing butterflies.

Be sure to follow us for the next installment of your social marketing plan, growing your audience.

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