Add e-Commerce to your WordPress™ site with ShopTab

wordpressWith almost 20 million downloads worldwide, WordPress is a favorite of bloggers, website creators and developers.  Many of these online sites start with a small audience and then grow into hugely successful sites.  A desire for many of these users is to sell products or services within these sites.  At ShopTab, we hope to offer a distinct and valuable solution compared to a simple plug-in or the complexity of integrating a complex e-commerce cart software.  Our unique idea – how about the ability to add a store to your WordPress site from your Facebook Fan Page – two stores for the price of one!

Benefits of using ShopTab with WordPress

  • Proven commerce offering since 2009 operating in over 70 countries
  • Simple to deploy in both Facebook and on your blog or website
  • Single location to manage all of your e-commerce options
  • Use of the world’s largest and most secure payments platform
  • The unique ability to sell via a website AND in the world’s largest social platform

While you could create a store for your WordPress site within ShopTab and not place it in Facebook, that would be crazy since it was originally built for creative social selling!  Leveraging your website audience in conjunction with your social presence in Facebook is an extremely powerful marketing option and ShopTab provides the best tools to help you do this.

With ShopTab’s Expanded or Ultimate Facebook Store packages you have the ability to create a store in our admin interface and immediately place it on your WordPress site.  Just follow these simple steps to activate your WordPress commerce solution:

  1. Once your products are created, grab the code from ShopTab: Just pick the code from your admin interface under the Settings tab.wordpress 1
  2. Select the code (HTML or iframe) that will work best for your site – WordPress requires a plug-in to support i-frame code.wordpress 2
  3. Create a new page for your store within your WordPress site. The plug-in to support iframes should create a way to add the iframe code at the bottom of the new page you are creating. Place the code and update the page.wordpress 3
  4. Your store should be ready to go. The standard ShopTab Facebook Store template layouts are 815 pixels wide, so make sure you have a page that will support this width.  We’ve shown how a store would look in the ShopTab WordPress blog seen below or at this link – http://www.shoptab.net/blog/shoptab-store/ .  In the case of this placement, we modified the width and length to make it fit into a custom page.wordpress 4

The magic to selling online is a great marketing plan. Now that you have the product in your stores and your stores set-up in your Facebook Fan Page and blog, it is time to develop the marketing strategy and tactics for your products and services.  Good selling!

You can find more information in the Add your Facebook Store to a webpage FAQ.  Or look for more general information on adding a Facebook Store to any website.

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Giro Creates Social Exclusivity and Activation with ShopTab

With the recent emergence of the social consumer, expectations for engagement around products and services across social media have increased. Research shows that active social users are looking for brands that connect with them emotionally. Turning this emotional connection into a buying experience is a very unique challenge for most retailers.  Moontoast’s co-founder Marcus Whitney, puts it best when he describes it as “social activation,” a process that engages the consumer on social networks through the entire purchase process.

The two psychology principles of exclusivity and scarcity are important elements to leverage when connecting social fans with your brand.  It’s one thing to talk about “social activation” but when our clients embrace the tenants of social activation to a level that demonstrate best practice examples for all social marketers it is really exciting! Recently, Giro, an Easton-Bell Sports brand, worked with ShopTab to create an application to support their dedicated social marketing program that highlights the impact of this approach.

Giro's Fan Page

We were fortunate enough to speak with Stacey Peterson, Digital Commerce and Content Manager, at Easton-Bell Sports, about their strategy for developing this marketing program, application, and their overall experience with their fans.

Giro's Deal Store

What are your goals for social media as it relates to your overall marketing?

Through social media we can connect, engage and interact with our consumers in a real-time manner as well as involve our fans.

Recently you worked with ShopTab to create a custom application, what were you trying to accomplish with this app?

We chose ShopTab because we were looking to integrate a storefront on Facebook to link up with PayPal, which would allow us to extend our First Friday 50 marketing promotion to our fans. We came to ShopTab with an idea on how we wanted to tell the story of our limited edition products and they were extremely helpful in creating a great user experience.

The First Friday 50 program provides Giro fans a chance to buy limited-edition products directly from Giro. The items will be available on the First Friday of each month, with 50 pieces of each exclusive design available through the Giro Sport Design’s fanpage on Facebook with a first-come, first-served basis. By connecting with PayPal for payments, we were able to open the store up to our International fans.

This fan-based deal store was launched in early January, how did it go?  Did it meet your expectations?

Yes, ShopTab was extremely helpful in accommodating our needs, our desire to allow our fans to share socially. We were also able to gain likes, and emails address to best reach out to our newly added fans from the appeal of being able to purchase something truly unique.  Even more interesting, we sold out of our first 50 pieces in 26 hours, which was a fantastic outcome.

Did you learn anything that surprised you with the launch?

The biggest addition to our original requirements was the integration of PayPal and inventory management. Since this program centers on the fact that there are only 50 pieces, over selling our inventory was not an option.

What did you find worked best for the promotion of the fan-based deal store?

What worked best was promoting the program through social and email channels and by properly telling the story of the exclusivity of the program and products.

Do you have any other comments about working with ShopTab to deliver this application?

ShopTab has been incredibly accommodating in helping create a custom storefront that would meet our requirement and objectives.

 

For more information behind the release of the Giro First Friday 50, you can read more information through their press release.

A few days ago we talked about creating a daily deal store with ShopTab’s Facebook store application. What if I told you that you would be able to work with some of the new features that were created from our work with the team at Easton-Bell Sports?  Soon you will be able to do just that! We’re working to turn a number of these features (inventory control, countdown clock, multiple images, unique single product page and others) into a product option called SharedDealTM that can be activated within ShopTab’s Ultimate Plan. Look for a future blog post on how you can take advantage of this opportunity.

SharedDeal

 

 

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Jump Start Your Social Strategy Planning

Happy New YearAnother year has come and gone. Did your social marketing and Facebook Shop achieve their goals this year? If not, have you taken the time to look back over your social commerce plan to review what may and may not have worked the best to drive impact for your brand, products and services? During the review process think of the various ways you can make 2013 the best year for new revenue yet! To help with your brainstorming session, we have gone back through our 2012 blog archive to select the top 5 blogs that will boost your Facebook business/fan page for your Facebook store.

1)   The Power of a Facebook Share: A Facebook share is one of the most powerful selling tools you have. Make sure you utilize these shares often in 2013.

2)   Cash Selling on Facebook: Are your products hand-made or sold in cash based economies? Consider using our COD selling option for your social store. We have clients driving new sales daily using this unique online selling tool.

3)   Add Dimension to your Social Marketing: Extend the promotion of your brand and products outside of Facebook – learn how!

4)   Delivering Beautiful Results with a Facebook Shop: Driving qualified traffic to your website is like gold. Learn how using a Facebook shop works as the best traffic driver for your website.

5)   Engage in Social Psychology to Impact Social Commerce: Learning about your fans and clients will lead to the best avenues to appeal to what they want.

Start off the New Year and use these proven posts to develop your goals and strategies. Also, be sure to take a look at our social commerce strategy guide to help you get started in the right direction for your overall strategy document.

Do you have a favorite idea, tactic or trick that worked for your Social Marketing in 2012 that you want to share?

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Highlighting Your Products During The Holiday Season

One of the best ways to make conversions on your eCommerce store is to highlight select products you have for sale in alluring and eye-catching ways. Paired with promotions, these product specials can dramatically increase the value of your marketing efforts over the holidays.
facebook store apps, ShopTab, shopping cart storeThis week, ShopTab has broken down the best ways to put a spotlight on your featured products throughout the holiday season. Using the top three digital marketing resources at your disposal, social media, newsletters, and your website, we will show you how to leverage these tips to get the most out of your store.

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Preparing Your eCommerce Store For The Rush of Online Holiday Shopping

To some it may seem a bit early to start talking about, but the holiday shopping season is just around the corner. It’s time to start thinking about how your business will prepare for the rush of online shoppers to ensure it gets a proper piece of the pie.

Over the next few weeks ShopTab will roll out a variety of articles focused around helping eCommerce stores improve their marketing and social shopping tactics in time for the holidays. Today we are highlighting some of the many things Etailers can do to optimize their websites and marketing efforts to help draw in extra customers and holiday revenue this season.


Establish Your Promotions and Featured Products

  • Take a fresh look at your shipping policies – consider free shipping or holiday discounts on orders over a certain dollar amount
  • Use special holiday offers to showcase particular products and increase purchases
  • Leverage social media in fun and unique ways to promote your store and ongoing promotions
  • Offer exclusive promotions to your Facebook and Twitter followers
  • Promote your Facebook store to increase traffic to your website and boost revenue

Start Adjusting Your Online Marketing Efforts

  • Remind customers the holidays are coming – spread some joy!
  • Focus your newsletters around holiday oriented deals and notifications
  • Optimize your website and blog’s keywords for holiday targeted themes and productsDon’t skimp on the PPC ad bids.
  • Everyone is facing increased rates for PPC bids during the holidays
  • Consider including gift wrapping and gift cards as an option to customers in the checkout process.
  • Go the extra mile – It’s the little extra services that can help make an impression and help keep your customers happy

Optimize Your Site For Holiday Conversions

  • Blog and discuss the holiday topics your fans are interested in talking about! This will help draw extra attention to your store through search and social.
  • Test, Test, Test! Analyze your website from a consumer perspective
  • Make sure your featured products are highlighted on your homepage in an attractive design
  • Ensure everything with your website is working correctly – No 404 error codes!
  • Most importantly, check that your shopping cart is working properly

Keep an eye out for more holiday related articles every week from our eCommerce blog and on our Facebook page. Comment or shout out on Facebook to let us know what you are doing to prepare for the holiday rush!

Image Source: The Digerati Life

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Effects of Mobile on eCommerce and Social Shopping

Last month we discussed a Social Shopping Study on eCommerce, Social Media, and Customer Reviews from the e-tailing group. Today we would like to take a look at the same study’s insight into the mobile impact on social shopping.

It is undeniable that social shopping and mobile are two of the largest and fastest growing segments of eCommerce and digital engagement today. It only makes sense that the two would find a way to converge and leverage the strengths of one another. So far we have only seen the tip of the iceberg, but we anxiously anticipate what innovative developments are soon to be at our fingertips.

Their recent study surveyed 1,004 adults, with the majority falling between 35-44 years old with a nearly even split of men to women.

The survey found that 92% of users purchase products online at least once a month and that nearly 75% spend over $500 a year online. These figures indicate a strong rise in eCommerce over the last few years, but where does mobile come into the picture?

While the mobile commerce is still looking to define itself, the idea of purchasing products from a mobile device is becoming less foreign to smartphone users as the mobile web becomes heavily integrated into their everyday lives. In fact, Forrester predicts mobile commerce to grow to $31 Billion by 2016.

Currently consumers most frequently use their mobile devices for product research/reviews as well as interacting with in-store marketing such as QR codes. The overwhelming majority of mobile use relative to shopping in centered on competitive pricing through search and third party applications. Smartphone users love to use their phones to check prices on the go to quickly ensure they are getting the best deal. This could mean good news for your eCommerce store as the mobile industry continues to grow.

When asked about the ways consumers are using their mobile phones for researching products and businesses online, surveyors responded as follows. Roughly one third of consumers use their phones for checking sales & specials, store information (hours, locations, map, etc), product ratings and reviews, and price comparison through Amazon.com. 31% of consumers used their phone to browse online stores looking for products of interest while 24% did so with the intent of purchasing a product.

These figures tell us that currently the majority of mobile devices are being used by consumers to research a product or store rather than to make purchases. However, with 25% of consumers willing to purchase online we can definitely mark a major leap for mobile commerce. As the mobile web continues to develop and more stores expand their mobile presence, eTailers can expect to see a big rise in mobile visitors and sales.

Surveyors were also asked how they use their mobile phones for research while in a brick and mortar store. The results showed that the majority of consumers are using phones to access promotions, compare prices, read reviews, and interact with in-store marketing such as QR codes. This indicated the growing importance of social engagement on your website through customer reviews and interactive marketing.


Today’s shoppers are smarter than ever. They are knowledgeable about the products they want to buy and have the resources to ensure they get the best deal and the best service. In order to win the sale and the customer your business must be an integrated part of their online experience from start to finish. Social engagement has never been so important to eCommerce success, and the future shows no sign of that slowing down.

Ensure that your businesses is doing everything it can to connect with users by expanding your web presence, incorporating reviews into your site, leveraging promotions, and increasing social engagement through mobile and social selling on Facebook. It is important for consumers to see your  products/services and  from a variety of channels and to connect with them through reviews before they are fully comfortable making a purchase. This is where the value in a social and mobile presence for your business lies.

Let us know how your business is using mobile to interact with customers. Comment below or join the conversation on Facebook.

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Trends in Social Commerce Today That May Have A Big Effect On Tomorrow

Social Commerce Shopping - Facebook Shopping Cart - ShopTabSocial commerce has taken the world by storm in the recent months. While this is certainly a new frontier for businesses to explore, know that you are not alone. This has been something in the works behind the scenes for a few years now and has just started to take off. Right now we are only seeing the tip of the iceberg that will one day grow to change eCommerce as we know it. To help get your feet on the ground we wanted to share with you some current trends in social commerce that are sure to give you a leg up on your competition.

Social Shopping

Thanks to Facebook’s Social Graph, shopping is becoming a much more personalized experience. Today when you go to your favorite store to purchase some new products you may not see the same products everyone else sees. Instead, you may see products that are specific to your interests based on your recent purchases, your Likes on Facebook, and the activity of your friends. Levi was the first to introduce this new form of social shopping a few years ago, but it is spreading like wildfire. Your interaction with brands is no longer a one sided event. In this new world of social shopping almost everything you do can now enhance your experience.

By installing Facebook Connect on your website as a alternative login for customers is not only creates an easy way of logging into the website, but can enhance the users experience with personalized recommendations by gathering information on the user from their activity on Facebook.

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