Social shares are an important aspect of your marketing efforts that should be just as optimized and crafted in the same way you would create content for your website or blog. A big part of making social sharing easy is having the social share buttons readily available on your website, blog or even a Facebook Shop. You want to make sure they do a great job of making your business look good on social media channels.
Let’s take a look at how you customize your shares for Twitter. Once a user chooses to share content, in our case let’s share they would like to share a product, you can make this customizable by adding in the product number and don’t forget to add your Twitter handle onto the post. Customizable sharing lets you portray your brand and product in the way that you would like to represent your company, while providing users with useful information.
If you currently have a Facebook store you might be using an app that has some social shares such as Facebook, Twitter, and Pinterest built in. If your primary store is located on your website you can easily add social share buttons onto your site and customize them for your products. You can easily add share buttons for Twitter, LinkedIn, Google+, Pinterest, and Facebook to your website.
Once you have customized your social share buttons you can then track their impact using Google Analytics in their social plugins sections. This will help you keep an eye how many users are sharing and which social platform they are using to share information about your products, website, or blog. Tracking enables you to determine which channels are more effective for your business.
Customizing your social share buttons allows you to create a consistent image and message throughout all your social media channels. It also encourages user engagement beyond just searching for products and reading content. It allows them a social shopping aspect and gets them more involved with your company.
As we mentioned in a previous article, when fans are sharing your product information you are gaining more exposure for your brand. This is key in the digital marketing world and customizing as much content as possible will assist you with your brand awareness as you create a consistent message in the digital scene. Social buttons make it easier than ever for fans to share content, make sure you are fully utilizing this method of giving customers awareness of your brand.
Are you already using social share buttons with your products or your content? Make sure they are fully optimized for your business and let us know what works for you!