What’s the best way to help browsers and buyers to navigate inside of your Facebook Store? If you have significant number of products, we would suggest using ShopTab’s unique two-tier category approach coupled with our thumbnail view of all categories. Making sure your shop has simple navigation is a key step to closing sales.
First, what is a two-tiered model? This means you can name a category such as “dog food” and then a subcategory to that category such as “small dogs.” You may have an unlimited number of both categories and subcategories within your store. Below shows how you one client designated categories in a product listing using two tiers.
This option provides to you a flexible navigation design to direct your buyers quickly to the products they are seeking.
Additionally, when you have numerous categories and subcategories, attention is needed to present navigation creatively within a desktop, tablet or mobile phone. To optimize this situation, we have a store layout called a Thumbnail template. This highlights with an image each category and shows optional subcategories in the left rail listing. An example of this options is noted below.
As your product catalog changes, the use of categories and subcategories changes dynamically within the store. As soon as you make edits to your store products with categories and subcategories those will appear immediately in your store.
QUICK TIP: With ShopTab you can make changes to the order of your categories easily within the administration interface. Just click on the “Product Order” and then choose the Category Order option.
Product navigation isn’t a very exciting area to discuss but it proven to have a significant impact on buyer conversions to purchases. Let us know if you have any questions.