How to Create a Daily Deal Using SharedDeal

Halloween is right around the corner and many people are looking for last minute deals on Halloween items, let’s make sure all of you e-commerce moguls capitalize on this market. In our last blog post we went into how to create a promotion through a Facebook Store; and now we can narrow that down to a specific app that enables you to create this promotion in a social deal app, called SharedDeal. This application makes it easy for you to offer special daily deals on certain products. Here’s how it works:

  1. When you register for your SharedDeal account you will be prompted to add the application to your Fan Page. From there choose which page you would like to have it added to. You can then configure your check out and payment system using your PayPal account, which allows consumers to pay via credit card, debit card, or PayPal payments in up to 24 currencies.
  2. You can then add a product with its information into the application.
  3. Choose to add an image to your product listing. To do this go to Settings/Fan Gate option and you will be able to add in a customized image. This application will support up to 4 product images.
  4. The app will automatically know when you are sold out of a product and will display a SOLD OUT image once this occurs. This is able to happen because you can control the inventory numbers within the app and SharedDeal automatically tracks when you have sold the designated number.
  5. You can set up your shipping and tax information.
  6. Now that you have your store up and running you will want to promote your product. Simply click the “promote” link and news of your product will automatically go on your fan’s newsfeed.

Take a look at our sample page to see how the promoted product will look:

SharedDeal_Example

You can see on the sample page that the app supports 4 images of your product and shows the retail price compared to the daily deal price. This app offers features such as a deadline or a countdown clock; this increases the urgency to purchase the product. You can also see that there are social media outlets that can be used to help you promote your daily deal; share them on your most popular social networking sites.

You can use this app to create deals that are exclusive to your Facebook fans, which will help create a buzz about your products to your current fans and will encourage them to share their deals with people who are not yet fans. It is also effective to use the daily deal method when you have an overstock of items or if your products are out of season, it gives fans one final shot at getting an item at a discounted price. This app is a great way to introduce a new product; you can do a limited time offer on a brand new product which will assist in promoting that product for when you introduce it into your store at retail.

With the holidays around the corner, a daily deal is the perfect way to showcase products and capitalize on those time sensitive markets. To learn more about how to set up your daily deal, check out our How-To-Guide. Happy Daily Deals!

Read More

Build your Social Deal Store with ShopTab’s SharedDeal

Shared Deal Logo-HRShopTab is excited to announce our newest application, SharedDeal, which delivers a Social Deal Store or Flash Store to your Facebook Fan page (see a demo app here).   ShopTab is the first to create a social “daily deal” app that is easily controlled by the retailer inside of Facebook. This new application can be valuable for virtually all brands and retailers as an element of their social marketing plan.   This technology is based upon ShopTab’s experience of listening to tens of thousands of Facebook store clients worldwide since 2009. This application also reflects social commerce research from Edison Research and Arbitron that validates a social deal provides financial value and audience reach payoff because of their use of exclusivity, creation of unique revenue opportunities and increased levels of product awareness.

A recent deployment of the Flash Store app with Giro Sports Design demonstrates the value in creating exclusive offerings. Their “FirstGiro - Red Glove in store Friday” monthly product promotion creates a unique opportunity to tell a story about a new product that is only available to their Facebook fans. Access to the flash store is available only to those that have liked the page using SharedDeal’s fan gate, which drives up their long-term marketing opportunities. Given their passionate fan base, these monthly promotions drive continued returns to their fan page and long-term ability to continue their conversation about their company and products via the fans news feed. Many argue that your biggest brand advocates are followers of the brand’s Facebook fan page – shouldn’t they be rewarded for this loyalty?

Ultimately, creating new revenues is an important aspect of all social marketing activities.  Offering special deals for time-sensitive products will impact your ability to drive revenues in a timely fashion. Holiday gifts, out of season items or even when you are overstock on an item are perfect opportunities to leverage a Facebook Flash Store.  We feel that a social deals app can even the playing field for small and mid-sized retailers in situations such as Black Friday, when large brands dominate selling efforts in social media.  Additionally, the SharedDeal store provides a highly segmented opportunity to promote products and packages that won’t dilute your other online marketing efforts since it will be limited to your Facebook fans and their friends.

The promotion of a daily deal or flash store provides a heightened level of awareness to new products, a new packaged offering or the testing of new pricing for an existing product. By placing these options in your Facebook flash store, you will receive immediate feedback in terms of sales but also by measuring the viral effect through likes and shares.  The SharedDeal store has a special “promote” feature that will allow you to immediately place the offer on your Fan Page news feed for distribution to your fans.  This makes the product available for purchase, or to share, by all users either through desktop, tablet or mobile access to their news feed.

And best of all, by launching your social deal store using SharedDeal you won’t be paying the high marketing costs (up to 50%) to organizations such as Groupon or LivingSocial.  With SharedDeal you are in control of what offers you provide and how you promote them to your fans and their friends – the ultimate way to gauge your financial and audience success.

Use our 7 day free trial to experiment with this new app.  If it is successful for your organization the monthly subscription is only $14.95.  Learn more here about ShopTab’s SharedDeal Daily Deal store.

Read More