Four Quick Tips to Clean up Your Facebook Fan page

Optimize your Facebook Fan Page

Making sure your Facebook business/fan page is optimized for your brand and to represent your products and services, if you have a Facebook Store, is always essential throughout the year. With the start of a new year comes a chance to develop a fresh start for your social engagement strategies.

Below are our top four ideas for a fresh Facebook page.

1)   One of the most important elements to your Facebook business/fan page and Facebook store is branding with your images. The prime real estate on the Facebook page is the cover photo, the profile image, the Facebook app tabs, and your Facebook Shop banner image.

-       The key take away for this part of your fan page is to make sure you have imagery that reflects your brand to the best of its ability

-       Put the images in the right size for each image with this quick guide from Jon Loomer.

2)   There is a little section below your profile image that is labeled the “about” section. Sometimes this space is abandoned and over looked by many Facebook users. Not anymore, the about section is now going to play a more important part in your Facebook marketing then ever before. With the announcement of a new and improved Facebook search being released, the “about” section will aid in your “searchability” for fans and customers alike.

-       To optimize your about section to perform at peak performance be sure to read the following blog by State of Search.

-       For more information on Facebook’s new search release and what it means for your marketing Jon Loomer sums it up best.

3)   Now that you have the upfront branding on your Facebook page taken care of don’t forget to carry it throughout your timeline layout. We’re talking about the information that you post and share to your fans.

-       Add milestones to your timeline! Let your fans know when your business started and any major events that have occurred. People engage with imagery so be sure to find great images to match with your milestones.

-       Post your products. This is a VERY important part of your social marketing.

-       Create a social commerce engagement plan for the content that will go into your timeline daily.

4)   Remember to bring the New Year cleaning to your Facebook Shop as well.

-       Update your store banner with new imagery for the New Year. Also make sure you have it sized for max optimization and clarity. We recommend 810 X 110 for the best look.

-       If our default tab icon doesn’t fit your branding, change it! You can place your own tab icon on your timeline. You can change the name of the tab too.

-       Lastly, go through your products. Maybe re-think the amount of products you have on that page, or update your categories to bring new products to the front of the store.

Now that we’ve given you our take on cleaning house for your best Facebook store, move on to developing the depth of your online conversations and don’t forget to sprinkle in discussion and promotion about your products!

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Jump Start Your Social Strategy Planning

Happy New YearAnother year has come and gone. Did your social marketing and Facebook Shop achieve their goals this year? If not, have you taken the time to look back over your social commerce plan to review what may and may not have worked the best to drive impact for your brand, products and services? During the review process think of the various ways you can make 2013 the best year for new revenue yet! To help with your brainstorming session, we have gone back through our 2012 blog archive to select the top 5 blogs that will boost your Facebook business/fan page for your Facebook store.

1)   The Power of a Facebook Share: A Facebook share is one of the most powerful selling tools you have. Make sure you utilize these shares often in 2013.

2)   Cash Selling on Facebook: Are your products hand-made or sold in cash based economies? Consider using our COD selling option for your social store. We have clients driving new sales daily using this unique online selling tool.

3)   Add Dimension to your Social Marketing: Extend the promotion of your brand and products outside of Facebook – learn how!

4)   Delivering Beautiful Results with a Facebook Shop: Driving qualified traffic to your website is like gold. Learn how using a Facebook shop works as the best traffic driver for your website.

5)   Engage in Social Psychology to Impact Social Commerce: Learning about your fans and clients will lead to the best avenues to appeal to what they want.

Start off the New Year and use these proven posts to develop your goals and strategies. Also, be sure to take a look at our social commerce strategy guide to help you get started in the right direction for your overall strategy document.

Do you have a favorite idea, tactic or trick that worked for your Social Marketing in 2012 that you want to share?

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Using Your Facebook Fan Page to Make Money

Do you have a niche market with an engaged audience and large fan base? If so, have you ever thought about becoming an affiliate marketer? Successful affiliate marketing relies on creating partners (you!) that have an audience that is ready and willing to purchase their products. That audience is typically developed through a blog, website and now social media outlets such as Facebook. This is where you come in.

Let’s say you have a Facebook fan page dedicated to your passion around baseball or your favorite baseball team. You have a large Facebook audience with over 2,000 fans. They are continually engaging with your posts and often times start discussions of their own.  If you favorite team is the Boston Red Sox why wouldn’t your fans want to buy products about their favorite team right from your Facebook page?

Screen shot 2012-12-28 at 1.46.37 PMSo how do you go about finding an affiliate marketer that has products to match your niche market? There are several websites, such as Commission Junction or Doba, that allow you to search for specific products to sell and match you with the right affiliate(s). You can also search in Google for specific keywords to match you with companies that affiliate market, such as MLB product affiliates.

Now that you have found potential affiliates to partner with you can think about the marketing that will focus on their products. If your large fan base is engaged on your Facebook page then using a Facebook store is a logical step. You already have the key element in place to open a successful storefront – your audience of fans. For more information on opening an affiliate Facebook shop be sure to read last week’s blog post.

Once you have the store placed on your page, consider using standard Facebook posts to highlight your products.  Additionally, you can use Facebook’s promoted posts to extend the reach of your posts to a larger portion of your fan base.  According to eMarketer six in ten Facebook users alerted their friends to new products. That translates into 60% of your fan base promoting your affiliate products!

To get started in affiliate marketing begin with your search to find the right affiliate products to sell and promote. Then lay out a marketing plan designed for your audience. For more technical details on how ShopTab works for affiliates read our FAQ on affiliate marketing.

 

 

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Affiliate Marketing Means Success with a Facebook Shop

As an affiliate marketer have you ever thought that you need to be utilizing social media channels but just don’t know how? Being an affiliate you know that your success depends on the size of the audience you can reach with the products or services you’re promoting. What better way to reach new customer then through the use of Facebook. Facebook’s audience is currently over one billion and growing. That means that there is a whole new world of new customers just waiting to “like,” “share,” and promote your products.

So how do you place your affiliate products in the Facebook platform? Simple, you implement a Facebook shop for your business/fan page.  Once you get that working, it is time to think about adding this option for your existing publishers/partners and recruiting others based upon their social audience.

Why a Facebook storefront with ShopTab?

What makes us different from other Facebook store application providers is our platform was built to direct traffic back to an existing eCommerce website. The same site you’ve optimized to drive successful conversions.  Through various client interviews and case studies, we have learned that our application not only can boost your traffic from your social sites, but it can also aid in Facebook page engagement.

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Since we were built to redirect traffic during the purchase and checkout process that means our back end is built for hyperlinks for each product. For an affiliate marketer that means you can provide these hyperlinks with unique tracking code for each one of your products in your Facebook storefront and in your partner’s storefront. This should work within your current structure for how you sell and report to your network.

Hyperlink in ShopTab admin

We also have made it easy for you to upload a large quantity of items with a simple data feed. Typically it is .csv file but we can also accept .xml, and Google Product feed. This feed can be modified for all of your partners to reflect their individual tracking information.For more technical details on our data feed files you can read more in our support document.

How do I make my storefront successful?

A crucial element to the success for your affiliate marketing in Facebook or any location all comes down to your marketing plan. You have to have a plan in order to measure your success and determine your goals. If you need help getting your social marketing plan off the ground then look no further then our social commerce document. This provides the blueprint for social selling success.

Get started with your own Facebook store and demonstrate success to your network for how social selling can be an incremental driver for their success. Once you have your store in order, it will be time to engage your partners to educate them on the ease of setting up a store on their Facebook page and how they can create more selling opportunities selling your products and services.

If you think that ShopTab is the right fit for your affiliate marketing needs then give us a try, it’s a 7-day free trial. If you have more questions about how we can help you with your affiliate marketing contact us at support@shoptab.net. We’d be happy to answer any of your questions.

Next week’s blog we will explore using your Facebook Store as a publisher for your affiliate marketing relationship.

 

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Photos Increase your Facebook Fan Page Engagement

“Photo’s on Facebook  generate 53% more likes than the average post,” according to HubSpot. That caught your attention didn’t it, it caught ours too. So before the holiday marketing season has come to an end we wanted to give you a few tips to utilize this huge social sharing opportunity for your products.

First off, start adding visual content to your Facebook page. Whether it’s with product images or just pictures of fun things that relate to your business.

   

  

 

This is a great way to get your audience engaged while keeping them entertained at the same time.

But the best part about photos is when you include links with your images you can drive traffic to your Facebook shop or existing website.  HubSpot reports that images with links saw 84% more link clicks then plain text with links.

Here’s a quick tutorial for posting images:

1) Pick the image you want to post and save it to your computer.

2) Go to your Facebook Business/Fan page and click on Photo/Video

3) 

Select Attach Photo/Video

4) 

Hit Post!

5)  

What the final product will look like.

 

Think of other ways to utilize images to drive your customers back to your social shop. For example, image sharing sites such as Pinterest and Instagram offer the same link driving opportunities. The key to having a Facebook store is the marketing done around the application. Don’t miss out on this proven link driving strategy in your marketing plans.

Do you have great examples of photos boosting your sales? If so please feel free to share!

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Get your Facebook Shop Cyber Monday Ready

Black Friday is the Holy Grail for brick and mortar stores. But what about online retailers, where’s all their glory and fame? Just two words, Cyber Monday! Since the creation of Cyber Monday, online retailers have been scrambling to optimize this crucial selling day for their website and other online marketing efforts. eMarketer is predicting that holiday sales this year will be up 16.8% from last year with a huge spike around Thanksgiving weekend. Make sure you take part in this lucrative selling opportunity by adding a Facebook store to your marketing mix.

Step 1

Pick your Products

Your Cyber Monday store is a chance to showcase your best selling products. Or you can choose to highlight your close out items. Be sure to pick the best items that reflect your brand and business to sell on Facebook for Cyber Monday, sometimes less is more in a Facebook store.

Step 2

Create a Store

If you don’t already have a Facebook shop and have been on the fence about opening one, the holiday season is the best time to start. People are ready to shop and they’re using social sharing sites to find the best gifts and deals.

If you already have a Facebook store application, do you have more than one business/fan page? If the answer is yes, then you need to clone your store to increase your exposure. You can place an exact replica of your existing Facebook store on up to 5 business/fan pages.

*Either way update your ShopTab icon on your Timeline page to draw customers attention to your store so they’ll want to click on the app.

Step 3

Post your Products in your Customer’s News Feed

You’ve got your products in the store and the store is up and running on your Facebook page. Now you need to let people know the amazing deals you are offering them in your social shop. How can you do this? Easy, post a product!

Step 4

Optimize your Marketing

Cyber Monday is such a huge selling day because it hits on two critical selling points. It’s time sensitive and offers the “biggest” discounts for the holiday selling season. For a successful selling day you need to optimize your store to convey the same feeling.

-        For existing eCommerce websites with ShopTab, change your store banner to have a discount code for your Facebook customers to use during checkout. Make sure you frequently post about the discounted products in your Facebook storefront.

-        For those using PayPal for payments you can still offer the same discounts, or you can even offer free shipping. Convey this message in your store banner and all social postings.

The key to these marketing tips is to make them well known (Shares, Tweets, Pins, E-Mails, and other marketing activities) and time sensitive. Make sure you let your customers know this offer won’t last.

Step 5

Newsletter

Using a newsletter to promote your products can be a great tool to use during the holiday season. According to eMarketer, “Email is the preferred vehicle for online consumers to receive holiday promotions.”

If you haven’t engaged in email marketing before there are plenty of free email platforms to use. We like Mailchimp for their reliability and ease of use. When composing your email content make sure you place hyperlinks for your Facebook shop throughout the letter with great calls to action.

Put these five steps into action and you’re bound to see success on Cyber Monday. Let us know if you have other ideas to drive your social selling efforts during this important selling season.

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Three Social Tips for your Holiday Promotion Strategy

According to eMarketer 39% of online shoppers said they would begin their online holiday shopping in November. No time like the present to start a promotion plan to support your social selling strategy. With Thanksgiving just weeks away, we’re all scrambling to put together the perfect holiday meal. More than likely you have those certain family members like good ‘ol Uncle Joe who won’t let you forget to make his giblet gravy. Uncle Joe does a great job at promoting his holiday meal staple, because you’ll never forget that when Uncle Joe is near so is the giblet gravy. Your holiday promotion plan needs to take a few tips from Uncle Joe so you can become a memorable part of your customer’s holiday shopping experience.

Post a Product

One of the first steps for promoting your holiday products is to post your product on your Facebook page! If you are using a Facebook store for this holiday season then this step couldn’t be easier. Our Share feature allows you to easily share your products on your Facebook timeline for your fan base to see.

Think about the products that are your best selling items before you begin to post away.

A second piece to posting your products is to consider using Facebook’s Promoted post feature. If you have ever thought about spending money on the Facebook platform now would be a good of time as any. The promoted posts functionality allows your posts to reach a larger, widespread audience by targeting both fans and non-fans.

Target your Audience

Once you’ve determined which products you want to focus on, think about the ideal audience for each item, and then target that audience with your posts. You can be as specific as targeting the age and location of your ideal customer. This is possible through Facebook’s Targeted post functionality. Keep in mind this feature is still not available to all Facebook users at this time.

Promote on all Social Channels

Lastly, make sure you promote across all social channels. This is a key element to your holiday selling success. eMarketer reports Facebook is first for referral traffic for clothing but Pinterest comes in second with 30% of shared referral traffic. If you have image driven product, it’s crucial that you take advantage of image sharing sites such as Pinterest and Instagram. We’ve made this simple for those using a Facebook shop with our social sharing features. You can Tweet and Pin your products straight from your store.

At the end of the day, don’t forget that you want to create a memorable experience for your customers, one that they’ll want to continue thinking about year around. Here are some additional tips from PRWeb on ways to stay top of mind during the holidays.  Don’t let your best fans lose sight of your brand this busy holiday season!

In case you missed our previous holiday posts you can view them below.

 Five Tips to Kick off your Holiday Social Selling Success

How to Sell on Facebook for the Holidays

Holiday Success with Social Commerce

Holiday Shopping tips for your Facebook Store

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Place Your Facebook Store on Multiple Facebook Pages

Ever wonder why there are multiple Starbucks locations within a block or two of each other? It is all about coverage – more locations mean more revenue and more opportunities to capture new customers.  A  Facebook Store is a great way to create awareness for your products. Wouldn’t five Facebook Stores be better! ShopTab allows you to add your store on up to five fan pages.

Why you should have more than one Facebook Shop?

-       By opening your shopping experience to multiple Facebook pages you are allowing more people to have social discussions (shares, likes, tweets, pins…) about your products. The more discussions people are having around products in your store means a likely increase in sells.

-       Do you have business relationships that have a Facebook Fan page that would love to help your business out? If the answer is yes, then you can put them to work! This option opens up a whole new audience to see your products.

  • Example: A non-profit organization is trying to raise money for their cause by selling t-shirts or even direct donations. Companies that support the non-profit can place a cloned store on their business page to allow their fan base to shop for a cause. Reach out and ask them if they would be willing to help.

-       When you look at large retailers or distributors, you may notice that products are in multiple locations such as websites and marketplaces (Amazon or Ebay). Think of it as an opportunity to put your products on various Facebook marketplaces.

-       Many retailers or organizations support multiple Facebook Fan pages. Use our multi-store feature to place your store on each of these pages to broaden your opportunity.

Set up is simple.  You are placing the same store that you created the first time on each page with a click of a button.  All you need is admin rights to the page to add the store to the page.  The number of fan pages you can support is determined by your account plan.

-The Standard Plan allows for only one store.

– The Expanded Plan allows up to three stores.

– The Ultimate Plan offers up to 5 cloned stores.

Need to support more than five pages, send us an email and we’ll provide a custom option for your application.

For a step by step guide to setting up your multiple stores be sure to read our support document “Multiple Facebook Stores Implementation.”

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