Cash on Delivery Selling in Facebook

Facebook Store Cash on Delivery

Today we announce a major upgrade to our social Cash on Delivery option for our Facebook Shop. Since we introduced this option to Facebook Selling three years ago, we’ve been amazed at how many clients have built a substantial revenue stream through this powerful purchasing system.

Let’s highlight the changes:

  • Flexible form design – you can design the form fields with the field names and if the field is required input for your users.
  • Full cart integration – your buyers can add as many products as they would like to the cart prior to final checkout.
  • Support of promotion codes – create promotional codes for discounts that will be fully recognized in your Facebook Shop at checkout.
  • Inventory integration – all COD purchases are deducted from your inventory immediately.
  • Ability to leverage incremental shipping charges – while COD doesn’t include shipping charges, some of our clients wanted options like expedited or long distance delivery surcharge options.
  • Powerful sales reporting – you have complete details inside of the admin as well as full details in a downloadable spreadsheet.
  • Ability to offer COD along with a payment gateway for credit, debit and PayPal – couple the power of COD with a payment gateway to increase your conversions.

Simply adding a Cash on Delivery option to your Facebook Shop may increase your conversions.  If nothing else, it will show your clients you are willing to work with them on whatever best suits their purchasing needs.

Other COD resources:

FAQ for COD in your Facebook Store

Cash Selling in Facebook

COD option for Facebook Fan Pages

Using Cash on Delivery in Facebook in Cash Based Economies

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How to Restrict Traffic to your Facebook Page and your Facebook Store

No-Thru-Traffic-Sign
Periodically we hear from clients that they desire to restrict traffic to their Facebook Fan Page or even just to their Facebook Store inside of their Fan Page. The reason can range widely from a desire to only connect with those within their country to wanting to restrict purchases from countries that have a high propensity of fraud. Here’s a recent comment from a ShopTab support ticket below.

“I simply cannot afford to have purchases from fraud-prevalent countries
like XXXXX, XXXXXX, XXXXXX etc”

We blocked out the countries but it gives you the flavor for the concern.  We have found that there are two ways to solve this problem. We’ll outline those below.

1) Restrict Country Traffic to your Facebook Fan Page.

Facebook allows you to either restrict specific countries or to only allow traffic from a list of countries as noted below under the Settings/Country Restriction option. This solution can work for most fan pages.

Restricted_Country

2) Restrict Traffic for your Facebook Shop

If you are using ShopTab’s integrated cart, we allow you to use the shipping options that are set up within PayPal. In most countries, PayPal allows you to set specific countries where you do not want to ship your products. See the option noted below.

Restricted_Country_#2

Click here for more information on Facebook Store Restricted Country Sales.

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4 Steps to Effectively Promote Your Products On Twitter

Most research has shown that Twitter users live on their news feeds. They like to see what is going on with the people and companies they are following on Twitter. A challenge that social commerce retailers’ face is how to appear in customer’s news feeds to create brand awareness. The Facebook store app, ShopTab, provides the “Promote” functionality within the store application, making it easier than ever to promote your products to fans.

Another challenge that social commerce companies face are that soon Twitter will move everyone over to their new design. It is important to use this change to your advantage and to know how to better promote your products through this channel.

1.       Use ShopTab’s “Promote” Feature

When you are in the admin panel of your Facebook store app you can select the new Tweet button for the product you want to promote on your Twitter page.

promote_update_twitter

You can then develop the creative message you want to convey to your audience (it must still be within the 140 character limit). This message will post directly to your Twitter page and will show up in the news feed for all those who follow your company.

promote_update_twitter_page

As mentioned above the post you created will show up on your followers’ news feed and will be accessible for desktop or mobile users. This is a great way to drive sales to your Facebook shop.

2.       Utilize the New Twitter Design

When your page gets moved over to the new Twitter design, which is more visual than the previous design (some call it more like Facebook) you will need to make sure that your profile has all the new features. This is going to include larger images.

Images are going to be more abundant on the new design for your company’s profile. If you have not switched over to the new design yet here is my personal example below. You will need to make sure that all the new features are in place for you, such as the larger cover image.Twitter_promote

3.       Change Your Content Strategy

The new Twitter updates will almost require you to update your own content strategy. They are putting more emphasis on images in your posts and they are making them more prominent. This will be more similar to how a Facebook image would appear in your news feed. Images are what most often grab your audiences’ attention. If you weren’t already incorporating a lot of images (as you probably weren’t since in the old layout they were not prominent) you should now use this opportunity to make your posts more visual. The faster you adapt to this change the faster you will be able to effectively reach out to your customers.

4.       Know What Your Customers Want

Knowing what your customers want through social media is a key element in how you interact with them. If you currently have a Twitter then you probably have a good idea of why your customers are following you. Don’t let the new layout drive you away from your original mission.

Use the more visual elements to communicate more effectively and provide your customers with what they are looking for whether it’s a product or customer service.

Twitter allows you to communicate and promote products effectively to your customers be sure to utilize the new Twitter features to reach your audience and use the integrated Facebook store app features to promote your products and drive the business back to your Facebook shop.

Resources:

  1. 1.       http://support.shoptab.net/hc/en-us/articles/200584076-Promote-Your-Products-in-Facebook-and-Twitter

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Quick Start Guide for your Facebook Store

Quick Start GuideYou’ve just completed the set-up for your Facebook Shop and want to show some immediate impact for your efforts.  Many clients reach out to us to ask what they should do to realize the value from the new commerce app on their Facebook fan page.  While we encourage our clients to incorporate social selling activities into their overall marketing plan, we understand the desire for some quick tactics to see near-term success.

While each client and their products are unique, we have seen successful launches with thousands of retailers that have used the ShopTab store or our SharedDeal social deal app.  We’ve outline our thoughts for how to integrated commerce posts into your Facebook fan page activities.

Some key concepts to understand before we start.

  • You can’t just sell, sell, sell.  Retailers in Facebook need to remember the 80/20 rule.  You must be social, helpful and share information 80% of the time, while the selling/promotional content for your page should make-up only 20% of the time, as noted recently by Mike Gingrich on building a sales funnel in Facebook.
  • Research shows your fans are spending their time in their news feed and on user profiles, and not as much time inside of fan pages. This is especially true for Facebook mobile app users.  However, according to SociallyStacked, 33% of people have made purchases because of a product they have seen on a Facebook wall or news feed.  To be successful, we need to engage where our fans are spending their time.

Fast Start Promote        Fast Start Tweet

We’re going to assume that you are currently posting on your page once a day. The suggested tactics below should be woven into your planned social activities.

  Activity Approach Post Example Actions
Day 1 Introductory offer Provide a reduced price on a high volume product or a bundled price on two hot sellers. Provide a limited volume of units or period of time to purchase. We’ve combined our two hottest sellers for $19.95 (save $10) for our Facebook fans only. We only have 15 of these in stock. Click here to see the offer in our new Facebook Store.
  • Use ShopTab’s promote button to push the product to your news feed. Articulate your offer clearly.
  • Use the tweet button in the FB store listing to promote to your Twitter followers.
Day 3 Reminder of introductory offer Remind your fans of the limited quantity and/or purchase period. Our Facebook fans only offer of our two hot sellers for $19.95 ends tonight at 6pm ET or when we sell our last two in stock!
  • Use the promote feature to remind FB users
  • Use the tweet button.

 

Day 6 Announce a new product Add a product to your store. Ask your clients to provide some feedback on it or answer a question. Just in to our store, would you like this dress in yellow or blue?
  • Use the promote button in the product listing to announce the question.
  • Pin the image from the store
Day 8 Did you know? Post an interesting fact about one of your products or services, We caught George Clooney wearing this t-shirt last week. We have three left in our Facebook Store, who wants one?
  • Post a picture in Facebook and grab the URL to the product from the promote button to add to the posting.
  • Tweet using the product URL
Day 11 Client product testimonial Post a recent comment made by a client about one of your products, Add your comment to it as well. From Tim in Sacramento yesterday, “This costume was the hit of the party.” Wish we could have been there!
  • Either use the promote button or post a photo and grab the link from the promote dialog box.
  • Tweet it
  • Pin it
Day 14 Create a Facebook fans only offer for free shipping Let your fans know you appreciate the opportunity to engage with them. Create a free shipping for FB fans only. Only our FB fans can buy this necklace for $50.00 and free shipping until Saturday at midnight!
  • Use the promote button to push the announcement.
  • Tweet the offer


As you can see, the goal is to create engaging ways to talk about your products in a way that engages your fans to like, share and even buy.  These six example posts will start to build awareness for your store and your product. While these types of activities will take some time, we have many clients that experience sales from their Facebook Shop within minutes of their first promotion. Let us know what you think of these ideas or ones that have worked for you.

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The Truth about Selling in Facebook

Let’s talk the cold hard truth about selling in Facebook.  When you combined the research data regarding Facebook user behavior with ShopTab’s experience with close to 20,000 Facebook Store owners, it yields the fact that the highest impact social product marketing happens in your fan’s News Feed, not in the application tab on the Fan Page. While a Facebook Store application is a great destination for a user, the catalyst for your future buyers will be the message and conversation that appears in their news feed. This reality creates compelling clarity for you to design a successful social marketing plan that can be measured in sales and brand impact.

We’ve been educating our ShopTab resellers, clients and prospects for over two years that putting a shop on your fan page alone won’t drive measurable revenues – sounds crazy for a Facebook Shop app company, huh?  This “build it and they will come” attitude doesn’t work well for bricks and mortar retail stores, e-commerce websites or a Facebook Shop.   According to social media expert Mari Smith, “90% of the people who click your Facebook fan page don’t come back to your Facebook page. “ The main reason for this is that users live in their news feed AND brands aren’t creating reasons for the client to come back to the fan page.  This isn’t an issue for your ShopTab Facebook Store or any other special app on your fan page; it is an overall issue for your brand!

Promotional Share with Engagement

Additionally, recent Facebook use data indicates that most users are checking their account daily.  This highly engaged user base is interested in checking the latest news about their friends and fan sites, many multiple times a day.  As marketers, we need lose our fixation with the app tab or design of the fan page, whether on your desktop or via the mobile app.  All good marketers know that you go to where your clients and buyers are spending their time.  That’s our challenge to solve today – how do we become expert at this critical skill?

Now that we know the facts, what can you do immediately to take advantage of this premium marketing opportunity?  Let’s go tactical to validate if this focus can work. First, don’t forget that what we do in Facebook needs to be “social” – an extension of our brand in a conversation, not a sales pitch. Here are some of our favorite ideas:

  • Start a conversation about one of your products
    • “Do you like this product better in red, blue or a color we don’t have today?”
  • Announce a product on Facebook
    • “We’re offering our fans first shot at our new helmet. It won’t be on our website for two weeks! Check it out first.”
  • Highlight a recent reference or testimonial
    • “Sam recently told us our thermal shirt saved him on his hike. What do you think of this killer shirt?”
  • Drive users to share
    • “The first 20 likes on our new cocktail dress will get a special email with a 10% discount promotion coupon.”
  • Package uniquely for your FB fans
    • “Buy in Facebook our new shampoo and we’ll include the conditioner at no charge!”

Promote Picture

                                      (use our “Promote” feature from ShopTab’s admin panel to push your product to the news feed)

A click on any of these links will land your fans and their friends on your store pages and products that are optimized for sales conversions.

What’s the magic? We believe it is that you are creating contextual conversation, interesting dialog or unique discounts or packaging about your products or brand that you fans care about. They “liked” you in the first place so they want to hear from you. It is important to note, these concepts been working for our best social marketers for years.

We think our app is really cool but it is especially awesome when in the hands of knowledgeable and creative marketers. Tell us what you think.

*Guest post by Kevin Gralen, President, ShopTab

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Social Traffic Drives Revenues

Revenue Per TransactionLet’s talk about your social media strategy for just a little bit! At ShopTab, we are firm believers that social media is not only an extension of your marketing plan, but an essential element to drive quality traffic that can produce revenue. By placing yourself and your business on social outlets you are opening yourself up to a new audience that you may not reach via paid online and offline marketing options. Most importantly, this audience is opting into hearing from you and your company.

Social media provides you an opportunity that paid search, e-mail and other online methods are lacking, the opportunity to get to know your customer base. When you focus on the correct outlets for your brand you are building a community that ultimately could translate into revenue. Whether you have an existing website, or you’re trying to get your business up and running through social outlets alone, engaging in social is a MUST.

Daytona International Speedway saw early on that they needed to be where their fans where, and that happened to be on social platforms. They engaged in a social media strategy that focused on fan engagement and rewards. Using a Facebook store application also played into their marketing plans as well, allowing their fans access to their products and tickets while giving them the ability to share their passion about their purchases with their friends.

The emerging concept of social commerce is turning into a more acceptable outlet for shopping since people are using their friends and family to aid them in making shopping decisions. So why not allow them to have conversations around your products or services? Or even better, start the discussion about how a product is used or ask for options they would like to see.  That’s what social does for you. It places your brand at top of mind for existing and potential new customers. According to Internet Retailer’s research, they have discovered that “the value of each social traffic transaction is higher than that of e-mail and search traffic.” This validates that these conversations can turn into quality revenue opportunities.

Now we aren’t saying to abandon other aspects of marketing such as paid search, e-mail, etc…  We are encouraging you to make social media a part of your marketing plan. An easy extension to add on to your social media plan is opening a Facebook shop, allowing you to easily share your products and services. This type of application creates an opportunity for your conversation starter.  As in all things with your business, you will need to create a strategy for your social media plan and periodically measure your progress; this is the only way to determine if you are benefiting from the effort you are putting in.

Ultimately it is up to you to decide what is best for your business, but don’t miss out on this fantastic engagement opportunity to create a deeper relationship with your client base that can result in steady revenue streams.

Image Source 

 

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Enhance Your Facebook Shop with an Integrated Cart

ShopTab recently updated our Facebook Store application to support a fully integrated cart option with PayPal’s Express Checkout software.  This update includes enhancements for client purchase options, inventory management and shipping options. Merchants looking for a full turn-key Facebook Store will be impressed by the increase in functionality while using the simplicity of the PayPal platform to appeal to the hundreds of millions of existing PayPal users.

The ability to move from the popular “Buy Now” buttons to the “Add to Cart” feature will be a big boost to driving purchases of multiple products. This basket functionality supports all PayPal currencies (29 currently) and a large list of languages including English, Spanish, Portuguese, French and many others. We’ll be adding many new languages over the coming few weeks. This system will accept PayPal payments as well as major credit cards that are appropriate in the store owner’s country of origin.

PayPal Pop Up Cart
(Checkout Example)

The ability to control inventory levels within your store is a desired by many clients.  ShopTab offers the ability to communicate your inventory levels and to manage what products appear in your store application based upon what is in stock.  The inventory settings feature provides for designation of stock levels by product variations such as colors, sizes or combinations of factors for each product.

Stock showing
(Example of stock showing in Facebook Store listing)

PayPal offers domestic and international configuration shipping options within each client’s profile based upon their home country. ShopTab leverages these options to provide a fixed shipping cost per item or to use a weight-based option.  The retailer can determine which option makes the most sense for them on a product by product basis.   If the shipping charges aren’t applied in ShopTab’s product listing the checkout system will default to the existing PayPal shipping configuration.

ShopTab Configuration
(ShopTab configuration option)

Existing clients that used the Buy Now buttons have been migrated to the cart functionality. Details on suggested recommendations have been provided to optimize the store.

For those looking for a Facebook Shop solution, give our FREE 7 day trial a try and get your PayPal Facebook store started today!  Full details on these updates and how to set up the application can be found on our PayPal Facebook Store FAQ.

You can also use our installation video to help with your PayPal Express Checkout set-up.

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Capture Mobile Sales this Valentine’s Day in your Facebook Shop

Last month we released a new capability we are proud to announce that is perfect for your Valentine’s Day marketing efforts – mobile sales pages in Facebook!  We heard your concerns on the lack of Facebook’s smart phone support for third-party apps, especially for your Facebook storefront.  We’ve answered your concerns with our first phase of mobile store support via optimized mobile product sales pages. With this capability your Facebook fans and customers can now make a purchase via their mobile device!

The essential element to optimize your fan page storefront in your fan’s mobile app is by sharing your products in your Facebook Timeline. These posts show up directly in your fan’s news feed. Research shows that the news feed is the dominant way that your fans interact with your brand. These links create a direct connection to optimized mobile webpage that will help you to sell your product.

To amp up for Valentine’s Day immediately start sharing your products on your Timeline. It is just as easy as 1,2,3.

1)   Select which products or services you want to share on your Facebook Timeline. Since Valentine’s Day is next week we suggest picking items that relate to the holiday or are ideal products for this romantic holiday.

Get Advice From FriendsShare Text

2)   Once you’ve determined which items are best you will want to visit your Facebook shop. Click on the “Get Advice from Friends” button for the product you want to share. This is ShopTab’s version of a Facebook “Share.”

Share on Fan Page

3)   Click on the “Get Advice from Friends” button to activate the share screen. This is where you can post any text you would like your customers to see. For example, “Valentine’s Day is right around the corner be Cupid and get this sweetheart of a deal today!” Then hit post and you have now successfully posted your item to your Facebook timeline.

ShopTab Mobile

With over 1 billion Facebook users and half of all Facebook logins via mobile devices, it is time to get your mobile game plan together. Also, this is just our first phase of enhancing our mobile support for your store. Click here for more information on ShopTab’s mobile direction.

 

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Giro Creates Social Exclusivity and Activation with ShopTab

With the recent emergence of the social consumer, expectations for engagement around products and services across social media have increased. Research shows that active social users are looking for brands that connect with them emotionally. Turning this emotional connection into a buying experience is a very unique challenge for most retailers.  Moontoast’s co-founder Marcus Whitney, puts it best when he describes it as “social activation,” a process that engages the consumer on social networks through the entire purchase process.

The two psychology principles of exclusivity and scarcity are important elements to leverage when connecting social fans with your brand.  It’s one thing to talk about “social activation” but when our clients embrace the tenants of social activation to a level that demonstrate best practice examples for all social marketers it is really exciting! Recently, Giro, an Easton-Bell Sports brand, worked with ShopTab to create an application to support their dedicated social marketing program that highlights the impact of this approach.

Giro's Fan Page

We were fortunate enough to speak with Stacey Peterson, Digital Commerce and Content Manager, at Easton-Bell Sports, about their strategy for developing this marketing program, application, and their overall experience with their fans.

Giro's Deal Store

What are your goals for social media as it relates to your overall marketing?

Through social media we can connect, engage and interact with our consumers in a real-time manner as well as involve our fans.

Recently you worked with ShopTab to create a custom application, what were you trying to accomplish with this app?

We chose ShopTab because we were looking to integrate a storefront on Facebook to link up with PayPal, which would allow us to extend our First Friday 50 marketing promotion to our fans. We came to ShopTab with an idea on how we wanted to tell the story of our limited edition products and they were extremely helpful in creating a great user experience.

The First Friday 50 program provides Giro fans a chance to buy limited-edition products directly from Giro. The items will be available on the First Friday of each month, with 50 pieces of each exclusive design available through the Giro Sport Design’s fanpage on Facebook with a first-come, first-served basis. By connecting with PayPal for payments, we were able to open the store up to our International fans.

This fan-based deal store was launched in early January, how did it go?  Did it meet your expectations?

Yes, ShopTab was extremely helpful in accommodating our needs, our desire to allow our fans to share socially. We were also able to gain likes, and emails address to best reach out to our newly added fans from the appeal of being able to purchase something truly unique.  Even more interesting, we sold out of our first 50 pieces in 26 hours, which was a fantastic outcome.

Did you learn anything that surprised you with the launch?

The biggest addition to our original requirements was the integration of PayPal and inventory management. Since this program centers on the fact that there are only 50 pieces, over selling our inventory was not an option.

What did you find worked best for the promotion of the fan-based deal store?

What worked best was promoting the program through social and email channels and by properly telling the story of the exclusivity of the program and products.

Do you have any other comments about working with ShopTab to deliver this application?

ShopTab has been incredibly accommodating in helping create a custom storefront that would meet our requirement and objectives.

 

For more information behind the release of the Giro First Friday 50, you can read more information through their press release.

A few days ago we talked about creating a daily deal store with ShopTab’s Facebook store application. What if I told you that you would be able to work with some of the new features that were created from our work with the team at Easton-Bell Sports?  Soon you will be able to do just that! We’re working to turn a number of these features (inventory control, countdown clock, multiple images, unique single product page and others) into a product option called SharedDealTM that can be activated within ShopTab’s Ultimate Plan. Look for a future blog post on how you can take advantage of this opportunity.

SharedDeal

 

 

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Creating Facebook Fan Page Deals will Reach Social Consumers

The year 2012 saw the rise of the social consumer, the well-informed shopper who uses social media to guarantee they find the best product and deal. The social consumer is savvy, knowledgeable, and many times looking for deals. In fact, last year 50% of consumers stated that using social media for deals was their main goal. So what does this mean for you as business owner or marketing leader? It means that offering a form of a daily deal or social media exclusive discounts is likely a good tactic to leverage in 2013.

Now, we’re not talking about something as complex as a Groupon type offering. We’re suggesting a daily deal or weekly deal offering that brings your consumers back often. It serves two key social purposes:

1) It lets your fans and their friends know you are paying attention to their needs since it is clear at times they are looking for special deals or unique offerings.

2) It keeps them engaged with your page on a daily, weekly, or monthly basis. If they know that you are offering discounts or exclusivity for their undivided attention, they are more likely to become a loyal fan and promoter.

How can you create a daily deal look and feel in your Facebook shop right now? It’s as simple as creating a new category in your ShopTab admin and determining which products you would like to offer a deal on.

Step 1: Determine which product or products you would like to create a discount offer on. It could be anywhere from 25% off to free shipping. According to Social Commerce Today, 34% of social consumers love to see their brands offer free shipping for products.

Step 2: Login to your ShopTab admin to update the category for your product(s) that you want to be a daily deal. Then go to your Store Design section to make sure you have selected the Daily Deal category (or whatever you decide to call your offering) to be the default category for your shoppers. This means that when user click on your Facebook store icon it will take them straight to the Daily Deal page.

Step 3: The final and most important step of this whole process is POST the products on your Facebook page. Build social marketing around your discounted items to get your fans talking and shopping.

If that seems like something that involves too much work for your storefront you can always create something as simple as a fan gate that let’s your consumers know when they enter the Facebook store they are browsing through already discounted items.

JCBling does a great job with their social marketing and fan gate to inform their shoppers that they are being rewarded for being a Facebook fan.

Facebook Store Banner

Facebook Shop FanGate

In the words of Brian Solis  “If you don’t continually invest in the awareness of your value or experience you cannot benefit from consideration.” For you as a business owner, in a nutshell, it means to try new engagement techniques. If you’re not trying something new to get their attention then you won’t be seen. So get started on your daily deal store, or exclusivity marketing today!

 

 

 

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