Unique Sells in your Facebook Shop

Your job as a merchant and a marketer is to create a unique and engaging experience on all of your social media sites, youíre probably sitting there asking what does that mean? A unique experience is one that will ďstickĒ with your customers, itís memorable and out of the ordinary for them. In return, they wonít forget the experience and will create a lifetime advocate promoting your company and products to their friends and followers.

If you have an existing website then your social sites may be the place to let your hair down, relax, and be yourself. Your goal in social networks is all about the two-way communication and engagement. Itís your chance to let your personality come through. You donít sell to your friends do you? Most of the time no! You listen to them and communicate with them. They tell you their funny stories and vise versa. So why would you want to sell to your ďFriends/FansĒ on Facebook? They donít want to be sold to, they want a social experience. Sure you can remind them from time to time that you are selling on Facebook as well but the more you interact with them the better chance you will have at turning them into real fans. Iím reminded of a friendís recent casual discussion while playing golf with a business associate that led to a purchase of a piece of real estate. The intent of the game was social and fun. However, the discussion provided context for an opportunity that he wasnít aware of but was highly interested in. The context for the purchase was driven by a conversation, interesting product and a relationship that already validated their commitment through their purchase.†

So how do you create a unique experience? Do you have an interesting hobby or job, if so share it. Are you funny? Yes, then create a daily joke thatís tasteful and appropriate for all audiences. Into fashion or food then share your passion. Have cute animals? Share your pictures and stories, everyone loves adorable animal pictures. These personal things make you relatable to your audience; they are now communicating with a human, not a computer.

Now that you have their attention you want to integrate your products into the mix to remind your audience that you†have a social shop, key word is ďsocial.Ē If you started to engage your fans by introducing pictures of cute, furry animals then use that to your advantage with your products. For example, if you sell jeans then post pictures of dogs wearing your jeans or just wearing jeans with a caption that says ďThink these look good on him, imagine what they could do for you! Shop today in our Facebook store by clicking on your Shop app icon.Ē You have now successfully been engaging, sociable, and a marketer all at one time. Get creative this is the fun part figuring out how to share your products with your personality thrown in.

You are now creating a unique experience that customers will remember. Many times your products arenít highly unique so you have to stand out from the crowd.† If people associate you with the dog jean pictures then you have successfully stuck with them. And they are more likely to share it with their friends who share those interests.† Itís time to build on the experience, branch out and post things that are relatable to your unique content. Start to build your niche.

Once you have built your experience make sure you maintain it, you donít want to drop off the face of the earth. All your efforts will have been wasted. Stay consistent and reliable your fans will reward you for it. Do you have a favorite brand you like to follow because theyíre out of the ordinary? If so let us know in the comments below.

Image link: http://donnainjapan.blogspot.com/2012/06/dog-child.html#!/2012/06/dog-child.html

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7 Tools to Improve Your Website Traffic and Conversion Rate

improve website traffic and conversion rates - ShopTabWhen it comes to your ShopTab and website, it is important to understand how your customers interact with your business and where they go on your site. While we encourage every ShopTab user and eCommerce business to utilize Google Analytics to track this information, we know it can often be difficult to determine exactly how visitors use your website from that †information.

We understand that you want to know what aspects of your site and your social activity are influencing your customersí purchase decisions. We also recognize that you may not have the time or knowhow to decipher the data from raw analytics. So, we have put together a list of free and paid tools to help understand where exactly your customers react with your website. Get insight into SEO, social media, website usage interaction, and even insight directly from your visitors.

7 Tools to Improve Your Website Traffic and Conversion Rate

  • Website Grader – Free service to analyze your websites SEO and Social Media integration
  • SpyFu – Compare your Keywords and SEO tactics with your competitors.
  • SEO Book – Access a wide array of free and paid SEO tools and browser plugins
  • Five Second Test – Landing page optimization for your mocks and wireframes. Fine tune your landing pages and calls to action by analyzing the most prominent elements of your design. $20/mo for 100 responses or participate in reviews to receive points to use towards your own website.
  • User Testing – Test your website to targeted markets and even include specific instructions and questions about your site. $39 gets you feedback as a written report as well as a video where the user will talk you through their experience.
  • Userfly – Include code on your website to get advanced analytics of every function of how users interact with each page of your site. Plans start at $10/month
  • CrazyEgg – See where people are clicking on your website with their famous heatmaps. Plans start at $9/month.

These resources can be a great way to understand what customers are really looking for in your website. See what works and improve on it to grow your business and get more sales. I personally use a variety of these tools on a weekly bases to help get digital marketing insights for some of my various clients. Try them out for yourself and let us know which you find to be most useful for you. Comment below and let us know your experience. What are some of your favorite online resources to help grow your business?

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