Create Link Magic with Your Facebook Store Banner

Social selling provides a platform to generate lasting fans and customers. You can accomplish this by not only creating a personality for your products and services but also offer exclusive deals for shopping inside of your Facebook store. By placing specific Facebook oriented coupons or promotion codes on your Facebook shop banner it gives your customers a reason to continuously check your page.

In most Facebook storefronts you may place either a coupon or promo code in the graphic banner above your Facebook shop products that creates a unique call to action for your fans and followers. It can direct them to use a promo code at checkout that is strictly for Facebook users, or it can direct them, via a URL, to a specific webpage for a printable coupon for use in a retail location.







If you’re wondering how you can make your banner linkable in ShopTab, it is located within the Customize tab in your admin site. Once there, you will scroll down to your banner image to the field that allows you to place a URL link. Once you click “Update” your banner will be hyperlinked to your designated webpage.






As a dynamic social marketer you need to create unique experiences for your fans that engage and reward so they will come back for more. The best news is that when you are successful most of the time they will tell their friends! Make your Facebook store a compelling social tool that allows your audience to spread the news about your content and products.

What are some new features you would like to see from ShopTab?

Visit to let us know your thoughts.

Or tweet us @shoptab


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Invisible Children Highlights Social Media and Facebook Commerce Efforts

There has been a viral sensation with the explosion of Invisible Children’s Kony 2012 video this past month. This non-profit organization went from 444,461 likes in February to 3.1 million and growing today. Invisible Children is an organization that proves the power that people have with social media. It has taken one cause and made it a global phenomenon. ShopTab is proud to be their Facebook store provider and we got the chance to have an interview with Kitty Lee their Marketing/Media Assistant. This was an opportunity to get an insight into their social strategy as a non-profit and why using social media just makes sense.

The power of social media has been proven with your organization, with that in mind where do you see the organization going next?

“Our social media platforms have always been a way for us to get to know our supporters and for them to get to know us. It puts a face and personality to our organization, it bridges the gap, it makes us more connectible. We share information on our programs and the conflict, but we also post what we’re interested in, inspired by, what we are laughing at, etc. That is the personality of IC. It is very distinct and that won’t change. It’s also about creating a conversation and listening to your supporters. It’s an easy way for us to communicate with our supporter and our critics.”

Do you think Facebook commerce is something more non-profits should use?

“Yes, I don’t see why they wouldn’t. We live in a social world. It omits out a step; it makes it easier for the supporter/ consumer to find what they are looking for. It puts everything in one place. “

Did you expect this kind of response?

“The goal was to hit 500,000 views. So over 100 million- that’s beyond the dream. “

By leveraging Facebook have you reached a whole new demographic that you didn’t expect to reach?

“We’ve always had a pretty strong Facebook community. Our audience is between the ages of 16-24, which goes hand-in-hand with social media platforms. However, we are starting to see an older audience join in.”

Why did you decide to use a Facebook store?

“Since we utilize social media actively, it just made sense. If our supporters are on our Facebook and want to purchase some IC gear, it takes away a step of searching for our online store.”

For their Facebook store visit:!/invisiblechildren/app_189977524185

What has been the best part about this journey from conception until now?

“What’s happening right now is what IC has been working on for the past 8 years. KONY2012’s point was to deliver the facts of the situation and tell the world what exactly they can do to help stop him. This film, along with our supporters, made Joseph Kony famous and that is by far the coolest thing to see. “

Do you have any advice for non-profits that are trying to use social media to spread their message?

“Be present on social media and create a conversation, don’t just give updates. You are human and so are your supporters.”

A key component to take out of this interview is not only the importance to utilize social media as a non-profit but that Invisible Children has been working on this cause for over 8 years. It takes time and the right tools to engage a social audience, but once you figure that out you too can have a viral sensation.

How have you been leveraging your social media to create awareness for your non-profit or a cause that is important to you?

For more information on using a Facebook store as your non-profit website please take a look at our blog:


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ShopTab’s Checklist for your Facebook Timeline Conversion

Who likes checklist? Well at ShopTab we love checklists so we have created a short list to help you with your Timeline conversion. We have also created a slideshow to help you visually navigate the new features.

o Choose your page layout option with ShopTab – grid or horizontal. We will default if you don’t pick horizontal layout.

o Update your banner/header design 810 pixel width. We recommend the height of 110 pixels but you can go up to 500 pixels.

o Turn on the “Get Advice from Friends” button. You can change the text on the button and in the dialog box.

o Optional: Create a custom icon graphic for your store application 111 x 74.

o Make sure your “shop” is in the first four applications so it shows right below the cover image.

o Optional: Create a pin or highlight to feature or showcase a product.

[slideshare id=11993833&doc=timelinechecklist1-120313153327-phpapp01]


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Facebook Shop Improves Merchandising Options with Timeline

Last week we blogged about the new changes for the business page layout on Facebook, this week we wanted to discuss the new designs and features that ShopTab is working on. We felt that Facebook has given us an opportunity to improve upon our product in order to make it the best Facebook commerce application for you, our clients.

The new layout has increased the space in which our application operates. We are now working in a 810 pixel page width rather than 510 pixels. What does this mean to you?

– You will have a larger header/banner branding opportunity

– The navigation tools that were located on the left rail such as pricing, and category options, will now be located at the top of the page improving your selling space.

– There will be two options for product arrangement on each page.

o The first option will be an improved version on the horizontal layout. It will utilize the new expanse of space.

o The second option will be a grid layout, which will offer the ability to place more products on one page using less space and showing more products above the fold of the page. Your products will now be viewed in a 2 x 2 grid while providing all the functionality of the horizontal design.

Another new feature that will be available is the placement of a featured product. You may place one product of your choosing to be labeled as your feature product. The product will be placed at the top of the page with a “Featured Item” banner to showcase it. If you have a closeout item in your store you can place it as your featured product and share it with your fans with our share feature.

We are also working on the graphics for our new Facebook cover page icon.This new icon will be the default setting for your ShopTab application but you may also create your own “Shop” image. This image should be designed in an 111 x 74 pixel size. It should be your call to action image, as well as relatable to the action of shopping. You want to make sure that your “Shop” application is placed in the top four applications so it is up front and visible.


                                          Application is visible when it is in the top 4 applications.

A few of you may have heard about the new pin and highlight features available on Timeline. These options will be another tool to help promote your social engagement and showcase your products. In order to pin a product to the top of your Timeline you will click on the pencil icon on the post and then select “Pin to Top.” There has been some discrepancy about the length that the pin will stay at the top of your page, from what we have learned from blogs and webinars it will be pinned for 5 days. When you use the highlight feature it will make the post run the full length of the Timeline page. You can highlight a post by clicking on the star icon next to the pencil icon that you would use to pin a post.

A share



A Highlight

Now for some unpopular news about Timeline, the rumors about Fan Gate are unfortunately true. Facebook’s Timeline layout will more than likely not support Fan Gate or Like Gate at this time, now that’s not saying they won’t in the near future.

The conversion to the new layout will need to take place by March 30th, what some of you may or may not know, if you don’t convert your business page yourself Facebook will do it for you. They will take bits and pieces from your current page and create the Timeline. This will more than likely not be the best Timeline for your business so we suggest making the transition before March 30th.

With all that said we have a planned release date for the ShopTab updates on March 23, 2012. In the meantime our application does work in the new Timeline format. Keep posted for any changes or new information that will surely emerge in this transition.

Be sure to “Like” us on Facebook for up to date information:

Follow us on twitter: @shoptab

We now have a pinterest account as well, to see the lighter side of ShopTab follow our boards at:



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Facebook Timeline Changes and your Facebook Store

Facebook announced yesterday that business and fan pages will now be converted to the “Timeline” lay out that was introduced to personal pages last year. We believe that this has the potential to be a great move for your organization and your Facebook store. Your business will be given until March 30th to convert to the new format.  Just a helpful tip, we don’t recommend you convert too soon. There are some early reports of bugs so give Facebook time to work out a few kinks in the new system. Currently we are working on making the move for our business page to the new timeline format and update our application. As things evolve over the next couple of weeks, we will post blogs updates that will hopefully answer any questions that may impact your business page or store.  

A few store highlights:

First, the current ShopTab application will work inside of the new Timeline format. We haven’t had a chance to optimize the ShopTab graphical layout but we’ve had a chance to test the core application features. Everything works so you won’t lose any of your social selling momentum if you convert in the near-feature. The only exception so far is the fan-gate or like-gate feature. From the webinars we’ve attended they have announced they will support this functionality, but many application providers are not able to make it work at this time. Additionally, while it wasn’t a ShopTab feature, the ability to make the store the default page for your Facebook page is gone too – this won’t come back. They want this new home page to be the default page at all times.


The most important part of the timeline will be your home page layout. The good news is that applications like ShopTab have a much higher profile on your page – just below the cover image on the right.  You want to make sure that your “Shop” application is visible on the top row and not hidden in the drop down button in this section. The apps section will allow some user flexibility with a new feature that allows you to customize your app image. We’ll provide a new default image to fit the new size but you can create your own.  In order to make sure your Shop app appears in the top row, you may click the edit Shop button which will allow you to control placement. We’ll update our FAQ’s with some step-by-step directions on how to do this in the next few days. We have been told you can have up to 12 applications on your business page but we have recently seen a site that has 29 applications.

While the effort on our own Facebook business page is in progress, we have started to work on our timeline layout along with ways to make the expanded width available to our store clients.  Given the 810 pixel width for the application page, an increase of almost 300 pixels, you should see improved layout options that can take advantage of the added space for the merchandising your products and services. 

Another helpful suggestion that we can offer is to move the application button that displays your “likes” to the second or third row. With the new timeline lay out anyone will be able to view the “Insights” engagement data for your page by clicking on your “like” button. It isn’t possible to eliminate this button but if you don’t want people to see your data you may want to place it so it isn’t so prominent on your page by moving down to the 2nd or 3rd row.

Facebook disclosed these changes to very few organizations prior to yesterday’s announcement so don’t get too stressed.  Like many changes from Facebook, we could see some modification in the coming days.  We are very enthusiastic about the possibilities with the new layout and expect to announce some new and exciting changes in the coming weeks. In the meantime to inspire your design ideas, here are a few links for companies that launched with the new timeline format:

Additionally, here is a link on Facebook Timeline Changes that may answer many technical questions that you have.

We look forward to keeping you posted as we learn more. In the meantime, post your question here or on our Facebook page and we’ll answer you with all that we know.

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Add more Social Impact to your Facebook Shop with New Features


In the vast field of Facebook Stores, ShopTab has strived to provide a simple solution to F-Commerce since 2009. Despite some negative news articles that have been released recently about some large brand stumbles with deployments of Facebook Shops, we at ShopTab are turning a deaf ear and releasing new features. We see the positive revenue impact for our clients every day.


Facebook is about the ability to share your life with friends, so why not share a product before you buy? With our new feature “Get advice from friends” you can do just that. All ShopTab clients can activate a button for each product so the user can ask their friends for advice on the product. While a “Like” is nice, recognition for a product in a conversation is even better! Just go to the customize setting in the admin panel and check to add this button to your store.

(Product listing with new advice button)


 Another feature we are proud to present is our ‘Subcategory’ feature. We haven’t seen this type of support in any other Facebook Shop application. It allows you to break your categories into two tiers to optimize Facebook Shop selling. Consumers can search the site with ease by giving them the ability to narrow their search field. For example, if your shopper wanted to purchase a man’s running jacket, they can now click on men’s attire with a subcategory for ‘running gear.’

(The SLA Batteries category has multiple subcategories listed by manufacturer)

 In our hectic world e-retailers are constantly on the lookout to speed up the shopping process. Our new feature allows the consumer to use advanced search options to find their desired product faster. If you would still like your shoppers to peruse your shop you do not have to use the subcategory feature, it is optional.

Don’t sit back. Unleash the power of the “Get advice from friends” feature by posting a share to all of your fans and followers asking them to rate one of your products, highlight a special price for a product or ask them to share with friends.

Stay tuned for upcoming news and features as we explore the numerous promotion possibilities ShopTab has to offer.

Follow us on Twitter: @shoptab

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ShopTab Now Offers Automated Data Feed Feature

Facebook Shopping FeedAbout 1 year ago while developing the ShopTab business plan with co-founder Bret Giles we both insisted that whatever we create had to be quick, inexpensive and simple to use for both the merchant and the merchant’s customer.

We have heard from many ShopTab eCommerce business owners that the ShopTab administration tool is very easy to use and many have shared that in just a few minutes, start to finish, they have built their ShopTab with well over 1,000 products.

That feedback is music to our ears and if you want to share your constructive feedback or experience please do so on ShopTab Facebook Review tab for others to read. We know we can’t be right for everyone so your reviews help prospective ShopTabbers make an informed decision so thank you!

On top of being easy to use, we also believe that even though ShopTab is inexpensive it does not mean our users should receive poor customer service. Hopefully you notice that we dedicate a lot of time to answer each of your questions on Facebook, Twitter or ShopTab Support. We are the 1st to admit we make mistakes and your constructive suggestions helps us uncover ways to further improve ShopTab. This is where the wisdom of crowds becomes a valuable piece that drives business innovation.

Lately we have received requests from ShopTab users wishing that the admin tool would go one step further.  So today we are very happy to announce that we have some exciting plans in the works to do just that – make things even easier.

At no additional cost, ShopTab business users can now log into the ShopTab admin and under the data feed tab you will see 1 additional option – Scheduled Weekly Updates. Similar to how Google Base works, you can now automate the entire process for creating and updating your Facebook ShopTab.

Here are the 2 steps to leverage this new feature:

  1. Create your data feed .csv file and save this file to your server or website hosting account. If you need help setting up your data feed, here are instructions on how to create a ShopTab Data Feed in 5 Steps.
  2. Paste the address to your data feed file, such as in the “scheduled” field (under the Data Feed tab within ShopTab Admin) and press Schedule button.

And that is it!  Our current plan is every Monday morning around 7am EST ShopTab will go out to your server, download the .csv file, process it, completely rebuild your Facebook ShopTab (so we will remove any products or services in place today) and then once done a few minutes later we will send you an email with an update on how many products were uploaded so you understand if there were any errors.

ShopTab Scheduled Weekly Updates

All other features can still be used.  For example, if during the week you decide you want to add a new product, delete a product, upload through the data feed a bunch of products, etc. you can still use the individual product and or the manual data feed option.  Keep in mind that any changes you make during the week that if those changes are not on the .csv file on your scheduled weekly update file those changes will be replaced the following Monday.  If you decide you don’t want to replace your products or services you can click on “cancel schedule” button as shown above and that will turn off your following Monday weekly update.

So what do you think?  Do you like this feature?  What other features or ideas do you have (add ideas in comment area below)?  Of course we won’t be able to do everything but if it meets ShopTab objectives of easily, quickly and inexpensively helping you sell more products by creating a shop tab on your Facebook fan page that showcases products from your existing online store, there is a very good chance we will seriously consider it.

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