Notification of an Order from Your Facebook Store App

There is nothing better for a merchant than receiving a notification of a sale!  So, what happens after the buyer selects a product in your Facebook store and completes the purchase either via credit, debit, PayPal or even for a Cash on Delivery order (COD)? We explain the complete order management process in this link but we want to specifically focus on the merchant notification in this post.

Integrated Cart
ShopTab’s integrated cart uses the PayPal gateway for credit card, debit card and PayPal payments. It is easy to set up (only takes an email address) and if you don’t have a PayPal account, it can be set up in minutes and immediately process orders.

As soon as an order has been completed, you will receive an email notice directly from PayPal, not ShopTab.  An example is noted below.

PayPal_Receipt_ExampleSince PayPal finalizes the receipt of the order AND captures all shipping information it made sense to use their notification system and leverage their features for the management of the order (cancellations, refunds, shipping information, taxes…). Log into PayPal and you can immediately manage the order. An example of the order detail is below.

Beatles order_Ink_LI

The buyer of your items will also receive a receipt immediately confirming their order.

Cash on Delivery (COD)
You will receive an email from ShopTab immediately upon the order’s completion.  The detail that you required from the buyer will be provide as well as all items they put in the shopping cart.

COD_Email

With COD, you should contact the buyer and arrange for the final payment and delivery of the item.

Notification of an order in both cases happens immediately.  Let us know if you have any questions.

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Using Category and Subcategories in your Facebook Shop

What’s the best way to help browsers and buyers to navigate inside of your Facebook Store? If you have significant number of products, we would suggest using ShopTab’s unique two-tier category approach coupled with our thumbnail view of all categories.  Making sure your shop has simple navigation is a key step to closing sales.

First, what is a two-tiered model? This means you can name a category such as “dog food” and then a subcategory to that category such as “small dogs.”  You may have an unlimited number of both categories and subcategories within your store.  Below shows how you one client designated categories in a product listing using two tiers.

Category_and_Subcategory

This option provides to you a flexible navigation design to direct your buyers quickly to the products they are seeking.

Additionally, when you have numerous categories and subcategories, attention is needed to present navigation creatively within a desktop, tablet or mobile phone. To optimize this situation, we have a store layout called a Thumbnail template.  This highlights with an image each category and shows optional subcategories in the left rail listing.  An example of this options is noted below.

Thumbnail_View_of_Categories

 

As your product catalog changes, the use of categories and subcategories changes dynamically within the store. As soon as you make edits to your store products with categories and subcategories those will appear immediately in your store.

QUICK TIP: With ShopTab you can make changes to the order of your categories easily within the administration interface. Just click on the “Product Order” and then choose the Category Order option.Category_Order

Product navigation isn’t a very exciting area to discuss but it proven to have a significant impact on buyer conversions to purchases.  Let us know if you have any questions.

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Why Use PayPal’s Gateway with your Facebook Shop

Lillians-product-pageWe receive questions each week asking us why we use the PayPal payment gateway to process all credit, debit, bank invoice and PayPal payments in our Facebook Store application.   We recognize that there are hundreds of payment processor options that may be available for our clients across the globe. This made our selection very challenging.  Ultimately, we focused our offering to make it simple for our sellers, allow them to process the largest volume of sales and to have success selling as quickly as possible with their Facebook shop.

Below we have outlined why we think the Facebook Shop with the PayPal payment gateway is the best solution that we can provide to our clients.

  • Security – after detailed analysis we felt the ability for PayPal to store the payment information in their vault provided the highest level of security for our clients in the event of a hacker. Many competitive solutions store the information within the app providers’ servers – higher risk in event of a hacking incident.
  • Process the most sales – external research and our own testing and experience demonstrate that use of the credit/debit/PayPal combination can raise the average sales per store per month from 5 to 15%.
  • Easy of start-up – all you need to begin processing payments in your store is the email address you use to log into your PayPal account. The start-up process is simple, quick and secure. This is significantly easier than integrating other payment gateways.
  • Highest approval levels for sellers – for our sellers PayPal has a simple application and approval process making it easy for our sellers to begin selling.
  • Quick access to money – sellers have access to their payments within PayPal immediately and within a day or two if they transfer the funds to a bank account. Some competitive processors take days or even up to a week to provide funds to the seller.

Success for our sellers is defined by a quality experience and increased sales. The PayPal gateway provides a great solution for our sellers and their buyers to enhance the benefits and features of the ShopTab social commerce application.

It is important to note that ShopTab can integrate with external websites and market places via our Facebook Shop e-commerce URL integration and also can set up the Facebook shop as a Cash on Delivery (no processed payment) store.

 

More resources:

ShopTab using PayPal’s Gateway Set-Up

We recently read this blog post about the value of using PayPal or Stripe and it provided a great comparison – https://hostingfacts.com/paypal-vs-stripe-payment-solution-best-website/.

 

 

 

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Why it Makes Sense to Pay for my Facebook Shop Application

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How to Restrict Traffic to your Facebook Page and your Facebook Store

No-Thru-Traffic-Sign
Periodically we hear from clients that they desire to restrict traffic to their Facebook Fan Page or even just to their Facebook Store inside of their Fan Page. The reason can range widely from a desire to only connect with those within their country to wanting to restrict purchases from countries that have a high propensity of fraud. Here’s a recent comment from a ShopTab support ticket below.

“I simply cannot afford to have purchases from fraud-prevalent countries
like XXXXX, XXXXXX, XXXXXX etc”

We blocked out the countries but it gives you the flavor for the concern.  We have found that there are two ways to solve this problem. We’ll outline those below.

1) Restrict Country Traffic to your Facebook Fan Page.

Facebook allows you to either restrict specific countries or to only allow traffic from a list of countries as noted below under the Settings/Country Restriction option. This solution can work for most fan pages.

Restricted_Country

2) Restrict Traffic for your Facebook Shop

If you are using ShopTab’s integrated cart, we allow you to use the shipping options that are set up within PayPal. In most countries, PayPal allows you to set specific countries where you do not want to ship your products. See the option noted below.

Restricted_Country_#2

Click here for more information on Facebook Store Restricted Country Sales.

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Facebook Store Leverages the Facebook Tracking Pixel

Facebook Tracking Pixel

Spending money on Facebook ads? If so, tracking your success is extremely important. The opportunity to know exactly how those ads perform in terms of tracking what the user does is critical to validate your marketing activities.  Facebook’s new pixel code outlined by SmallBizTrends indicates how this can have great impact for even the smallest sellers.  We’re excited to make this simple with your Facebook Store.

When you create your ad in Facebook you want to know if they went to the page or product you are promoting. The pixel allows you to know exactly this information and review all the statistics inside of your ad manager.  Create your code in your Facebook Ad Manager. Here’s another link with lots of FAQ’s about using the pixel tracker.

Once you have the pixel code, either copy it or send it to your email. Grab that code and place it inside of ShopTab’s admin in these two simple steps – Settings/Facebook Tracking Pixel and then paste the code. This pixel will be placed on EVERY ShopTab Facebook Shop page.

Pixel_Creation_#4

 

Complete set-up and support details for ShopTab’s Facebook Pixel Tracking can be found on this link.

Let us know if you have any questions.

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Quick Start Guide for your Facebook Store

Quick Start GuideYou’ve just completed the set-up for your Facebook Shop and want to show some immediate impact for your efforts.  Many clients reach out to us to ask what they should do to realize the value from the new commerce app on their Facebook fan page.  While we encourage our clients to incorporate social selling activities into their overall marketing plan, we understand the desire for some quick tactics to see near-term success.

While each client and their products are unique, we have seen successful launches with thousands of retailers that have used the ShopTab store or our SharedDeal social deal app.  We’ve outline our thoughts for how to integrated commerce posts into your Facebook fan page activities.

Some key concepts to understand before we start.

  • You can’t just sell, sell, sell.  Retailers in Facebook need to remember the 80/20 rule.  You must be social, helpful and share information 80% of the time, while the selling/promotional content for your page should make-up only 20% of the time, as noted recently by Mike Gingrich on building a sales funnel in Facebook.
  • Research shows your fans are spending their time in their news feed and on user profiles, and not as much time inside of fan pages. This is especially true for Facebook mobile app users.  However, according to SociallyStacked, 33% of people have made purchases because of a product they have seen on a Facebook wall or news feed.  To be successful, we need to engage where our fans are spending their time.

Fast Start Promote        Fast Start Tweet

We’re going to assume that you are currently posting on your page once a day. The suggested tactics below should be woven into your planned social activities.

  Activity Approach Post Example Actions
Day 1 Introductory offer Provide a reduced price on a high volume product or a bundled price on two hot sellers. Provide a limited volume of units or period of time to purchase. We’ve combined our two hottest sellers for $19.95 (save $10) for our Facebook fans only. We only have 15 of these in stock. Click here to see the offer in our new Facebook Store.
  • Use ShopTab’s promote button to push the product to your news feed. Articulate your offer clearly.
  • Use the tweet button in the FB store listing to promote to your Twitter followers.
Day 3 Reminder of introductory offer Remind your fans of the limited quantity and/or purchase period. Our Facebook fans only offer of our two hot sellers for $19.95 ends tonight at 6pm ET or when we sell our last two in stock!
  • Use the promote feature to remind FB users
  • Use the tweet button.

 

Day 6 Announce a new product Add a product to your store. Ask your clients to provide some feedback on it or answer a question. Just in to our store, would you like this dress in yellow or blue?
  • Use the promote button in the product listing to announce the question.
  • Pin the image from the store
Day 8 Did you know? Post an interesting fact about one of your products or services, We caught George Clooney wearing this t-shirt last week. We have three left in our Facebook Store, who wants one?
  • Post a picture in Facebook and grab the URL to the product from the promote button to add to the posting.
  • Tweet using the product URL
Day 11 Client product testimonial Post a recent comment made by a client about one of your products, Add your comment to it as well. From Tim in Sacramento yesterday, “This costume was the hit of the party.” Wish we could have been there!
  • Either use the promote button or post a photo and grab the link from the promote dialog box.
  • Tweet it
  • Pin it
Day 14 Create a Facebook fans only offer for free shipping Let your fans know you appreciate the opportunity to engage with them. Create a free shipping for FB fans only. Only our FB fans can buy this necklace for $50.00 and free shipping until Saturday at midnight!
  • Use the promote button to push the announcement.
  • Tweet the offer


As you can see, the goal is to create engaging ways to talk about your products in a way that engages your fans to like, share and even buy.  These six example posts will start to build awareness for your store and your product. While these types of activities will take some time, we have many clients that experience sales from their Facebook Shop within minutes of their first promotion. Let us know what you think of these ideas or ones that have worked for you.

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Sell Subscription Products in Social Networks

subscribeMany believe online commerce is solely oriented toward the one-time purchase of physical products.  However, numerous products are sold every day as a subscription to the buyers that may be a physical product, a service or even digital goods.  In fact, the New York Times proposes that selling via subscription may be a new “rage.”

Subscriptions have been traditional model for a magazines, newspapers, multi-level marketing firms or even gym memberships. These subscriptions are typically purchased via a designated monthly or annual price.  As noted in the NY Times article, we are being exposed to this model for many new products such as buying clothes, viewing movies, wireless service and even for buying dog food. There are a number of reasons to consider a subscription model and you can even roll this out in your social networks or via a Facebook Shop.

  • Easy to try: For many products creating a subscription price makes it easy for users to try the product. The upfront monetary commitment is typically much lower and the opportunity to cancel is simple for the buyer. As an example, ShopTab’s apps pricing leverages this easy to try concept with a 7 day free trial.
  • Creates predictability: For the buyer it evens out the cost of purchase based upon their use of the product or service. For the business or retailer, this model creates clarity to their user demand and financial cash flow in a predictable fashion versus less predictable one-time product sales.
  • Relationships: This model creates an on-going contract for the provider and the buyer to stay closely aligned. Long term the value should be apparent to both sides in terms of increased product value for the buyer and higher life cycle revenue for the provider.

It is interesting to note that the traditional users of the subscription models are now looking to use this model in their social network marketing. As outlined by Adage in a recent article, the opportunity to position a magazine subscription offer to their Facebook fans is a compelling option for them to leverage.

It has been exciting to help our clients understand that they can position a subscription offering with the well-known PayPal service to attract buyers worldwide. The use of PayPal’s system for credit cards and PayPal payments makes offering this service very simple for those with blogs, websites or a Facebook fan page.  This simple to deploy offering makes sense on any scale – large organizations or someone that walks pets or services your pool.

Let us know if subscription selling inside of social networks is for you.

Review ShopTab’s installation instructions for building subscription products in a Facebook Store.

 

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Sell Digital Goods in your Facebook Store

Big digital music pic

Social Commerce isn’t just limited to selling of hard goods or services. Online selling has topped $1 trillion worldwide, according to eMarketer, and the sale of digital goods has been the fastest growing category for the last few years.  The opportunity to incorporate digital products into your social marketing is extremely compelling when you consider the scale of Facebook and Twitter users alone.

We have thousands of clients that have been successful selling their products on Facebook using our social selling strategy and Facebook Store app.  We believe that digital goods may provide an even more compelling opportunities to raise awareness for your brand and products because of these factors:

  • Social commerce is a perfect environment for impulse buying. This is especially true for things like books, music or even software. In many cases these are small purchase price items.
  • Social references (i.e. my fans and friends) have a high influence rate on purchases. What better way to be exposed to a product either shared by a friend or promoted by a fan page I enjoy.
  • Social network users are looking for deals.  Make distinct special offers within your Facebook Store for your products will drive incremental sales and not impact your traditional online selling channels.
  • Marketing requires multiple impressions before a prospect makes a purchase. Facebook users are on their news feed for hours every month. You can’t afford to miss those impressions.

Whether you have an existing e-commerce site, sell your digital products in a marketplace or sell via your blog, we believe adding a Facebook Store  will an essential element to add to your marketing strategy to engage your social network.

digital music pic

(Example ShopTab Facebook Store listing using Google Checkout)

To facilitate the digital purchase, we’ve recently recommending using Payloadz (www.payloadz.com) with ShopTab since they provide a highly secure platform, numerous payment integration options (Google, Amazon and PayPal), a simple set-up process that creates HTML code, a marketplace for your products and the ability for others to sell your products with a detailed affiliate marketing program.  Feedback from a few clients indicates they have covered all of the bases for their products. There are numerous digital download selling options outlined here that potentially can work with ShopTab.

If you have digital goods and have built a Facebook presence, now is the time to launch your store and begin your social marketing.  For simple implementation instructions, we have provided a detailed FAQ on digital products in your Facebook Store.  Let us know what you think of this solution.

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Facebook Fan-tasy Pays Off

Every wonder if your social marketing efforts are worthwhile? According to recent research by Syncapse, “the average value of brand fans in key consumer categories has increased 28% to $174.17.” Based upon our interpretation of this research, social marketing is well worth your effort!   We highly recommend that you take the time to review their insights in this research report, Value of a Facebook Fan 2013.  However, the specific declared dollar value may be only a portion of each fans value to your business.Hand holding a Social Media 3d Sphere

As a social marketing apps developer, we come to this party as biased. This comes from continued client validation of ShopTab, our leading Facebook Shop application, which has been used by tens of thousands of retailers.  Regardless of our bias, this new research is further evidence to organizations that there is a hard dollar payoff for your participation in the emerging social channel.  This new information can be extremely important for organizations that have been hesitant to embrace new marketing methods and channels.

Syncapse provides further evidence (read the report!) that these fans are “super consumers” of your products – they spend more, engage more and advocate for you. We believe this is important information because many companies, especially smaller ones, struggle to segment their clients.  The data suggests that social networks, like Facebook, give you an opportunity to segment your best clients inside of a unique channel.  If these users are going to buy more, give you more feedback and tell more people about you, shouldn’t you treat them in a very special way?  This report reveals excellent validation for you to put a unique and compelling marketing plan together for these social channels to enhance your relationships with your best clients.

As it relates to your Facebook Shop, we believe you can easily leverage this app as a way to facilitate discussions about your brand and products. Some of these discussions will drive revenues but more importantly it can encourage discussion about your products. These prompted or spontaneous conversations can be invaluable for your future product developments.   Most people call this “market research” and it is typically very expensive to conduct.  We’ve seen tremendous response from fans to our clients that ask for feedback on a product (colors, options or features needed), encourage new ideas for products or a recent example when a client promoted a product before it was produced to determine client demand – how brilliant is that? And extremely valuable!

We suggest you use this report as a call to action to drive more users to become a fan of your Facebook Fan Page.  On your Fan Page you’ll need to provide compelling conversation, new ideas and engagement opportunities for these special customers to encourage their participation.  Additionally, the use of Facebook marketing (promoted content posts or targeted ads) and other marketing vehicles (website, email, newsletter, print marketing and client center contacts) are great opportunities to encourage qualified individuals to connect with your page.  We don’t just want numbers; we want new quality fans that will fit our profile of a hyper-valued client.

What do you think about the research that each Facebook fan is worth $175? Does it make sense to you?

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