A big part of running an ecommerce store is the ability to efficiently lead customers to the products or services that meets their need. This includes the organization of how your products or services are offered to your customers. ShopTab makes it easier than ever to organize the categories and products in your Facebook shop.
You can find this feature in the admin portion of the app. Go to the “My Products” page and click “Change Order”. At this point you are given the option to choose to reorder your categories or products within your Facebook store.
Categories are a key helping customer quickly find the merchandise they desire. These days, customers have a very short attention span. If they go to your store and can’t quickly find the product they are looking for than they are likely to move on to your competition. Many clients put their most popular categories at the top of the category drop down list to help their clients.
On the page to reorder categories you can choose to drag and drop your categories to their desired location. This is located in the left column of the listings. You can also reorder by choosing the order number and editing that field with the desired number order that you would like that category to be placed in. Changes to listings that are made in this screen are immediately saved to your store.
In order to change the product order, select that option from the “Change Order” button on the “My Products” page. The reordering process on the product page works the same way as it does on the categories page. You can choose to drag and drop to reorder your products or you can choose the order number and select which order you would like that product to appear.
Every product and category is available in this section so you can easily view all and determine what order you would like everything to appear. Please note that any updates you make in the category section will not affect the order of the products; you must be in the product reorder screen to update the product order.
The order of your products and categories can affect the overall usability and conversion rates of your Facebook store. Setup your products and categories relevant to what your customers are looking for, this will allow them to find your products quickly, which in turn will increase your opportunities to finalize a sale.