Holiday Shopping tips for your Facebook Shop

As July starts coming to a close the last thing on your mind is the holiday season. Itís still 100 degrees outside – how can anyone get in the seasonal spirit? Well as merchants you all know the value of getting your store fronts and products prepared early since what’s planned in July and August impacts sales in October, November, and December. This principal applies to social selling in your Facebook Shop as well.

Here is a quick rundown of things to think about to prevent your holidays from turning into a holidaze!

-††††††††† PRODUCTS: Start thinking about the products you want to place in your holiday store. Do you want to offer discounted products only or offer your products at full price with special impact? During the holiday season people start to go discount crazy, they expect sales and theyíll want sales. Now letís look at the psychological aspect of a sale, it gives them instant gratification that they purchased something with just cause. It was on sale! You as a merchant donít want to offer instant gratification you want to offer lifetime gratification for being a long-term customer. To achieve this you need to give your shopper a surprise impact, something that is meaningful to them or out of the ordinary. Andrianes Pinantoan a guest writer for FutureBuzz, offers a few ways to create the surprise:

  • Send a card wishing them a Happy Holidays with their shipment.
  • Give them a gift in their shipment, something that isnít on your website or Facebook store.
  • Provide the product and donít charge for shipping.
  • Upgrade their products if they can be upgraded.

-††††††††† PLACE: Think about where you want to present your products. Do you want to place them on multiple platforms or just offer specific products in your Facebook store or website only? Where is your audience at and what will draw the most attention? †Highlight products in your Facebook Shop that are oriented toward social sharing and conversation. Set up your social conversations prior to the holidays about these products to create awareness to a broader set of prospects.

-††††††††† PRESENTATION: Once your platform is chosen make sure you add a little festive flair to your Facebook Shop. Help people get in the holiday spirit, place holiday imagery and colors in your graphics. In your Facebook store you can change the coloring for your Buy Now buttons, and update your store banner. New social sellers that donít have an existing website can use a Facebook Shop with an integrated PayPal checkout or even Cash on Delivery (COD) option to provide additional visibility to your products.

-††††††††† TIMING: †Research indicates that the online holiday shopping season is growing longer and retailers needs to focus on key peak buying periods. Bluekia has noted some very important days when holiday shoppers are making a majority of purchases. †Additionally, according to Internet Retailer, in 2011 over 50% of consumers said they would do their holiday shopping online. †The lesson for social sellers is that you need to manage your social activities, product focus, and conversations for extended periods of time this coming holiday season. Make sure you focus on those key dates when shoppers are highly motivated to buy.† Remember, social conversations are key elements in search engine algorithms. By engaging in those conversations early on you will benefit from ultimate search rankings.

-††††††††† AUDIENCE: This is an opportunity to build your long-term brand advocates. How you handle your holiday selling can impact your long-term sales. If you deliver great products coupled with great service that feeling will stick with your consumer. They will come back for the same experience again and again. To impact your brand building think of unique ways to market to the human nature of altruism.† According to Pinantoan, he suggests that instead of offering holiday discounts let the consumer know that a certain percentage of the proceeds will go to a charity. Or let them know that for every dollar spent a dollar will be donated to a specific cause.

Even though the summer season hasnít even come to a close finalizing your holiday plan is critical. The earlier you tackle it the more time you will have to execute it. Let us know some of your favorite holiday promotions for our next blog post! Sound off below in the comment section or visit us on Facebook.

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Preparing Your eCommerce Store For The Rush of Online Holiday Shopping

To some it may seem a bit early to start talking about, but the holiday shopping season is just around the corner. It’s time to start thinking about how your business will prepare for the rush of online shoppers to ensure it gets a proper piece of the pie.

Over the next few weeks ShopTab will roll out a variety of articles focused around helping eCommerce stores improve their marketing and social shopping tactics in time for the holidays. Today we are highlighting some of the many things Etailers can do to optimize their websites and marketing efforts to help draw in extra customers and holiday revenue this season.

Establish Your Promotions and Featured Products

  • Take a fresh look at your shipping policies – consider free shipping or holiday discounts on orders over a certain dollar amount
  • Use special holiday offers to showcase particular products and increase purchases
  • Leverage social media in fun and unique ways to promote your store and ongoing promotions
  • Offer exclusive promotions to your Facebook and Twitter followers
  • Promote your Facebook store to increase traffic to your website and boost revenue

Start Adjusting Your Online Marketing Efforts

  • Remind customers the holidays are coming – spread some joy!
  • Focus your newsletters around holiday oriented deals and notifications
  • Optimize your website and blog’s keywords for holiday targeted themes and productsDon’t skimp on the PPC ad bids.
  • Everyone is facing increased rates for PPC bids during the holidays
  • Consider including gift wrapping and gift cards as an option to customers in the checkout process.
  • Go the extra mile – It’s the little extra services that can help make an impression and help keep your customers happy

Optimize Your Site For Holiday Conversions

  • Blog and discuss the holiday topics your fans are interested in talking about! This will help draw extra attention to your store through search and social.
  • Test, Test, Test! Analyze your website from a consumer perspective
  • Make sure your featured products are highlighted on your homepage in an attractive design
  • Ensure everything with your website is working correctly – No 404 error codes!
  • Most importantly, check that your shopping cart is working properly

Keep an eye out for more holiday related articles every week from our eCommerce blog and on our Facebook page. Comment or shout out on Facebook to let us know what you are doing to prepare for the holiday rush!

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