Too many choices can be overwhelming in almost any situation, and let’s face it; your ShopTab store is no different. When faced with too many choices it can be difficult for a customer to find the best solution that suits their needs. As with most things, keeping it simple can provide a smoother and less confusing shopping experience that leads to more sales and happier customers. And let’s face it, isn’t that why you started with social selling on Facebook in the first place?
Why Less Can Be More in your Facebook Marketplace
While it is certainly not applicable to all eTailers and ShopTab store users, a slimmed down version on your eCommerce store hosted on your Facebook shopping app can help improve user engagement rates with the products you have for sale. In today’s digital world shoppers are looking to get in and out in a breeze. If a user does not instantly see something that catches their eye they are likely to leave. Can you remember the last time you went past the first or second page in a Google search?