Is your website living up to its full potential? Give your website a tune up with 10 easy tips to optimize your e-commerce website and improve customer engagement. These simple, but effective measures can help revitalize your sales figures and conversion rates for little to no cost.
1. Make Your Website Inviting
Accommodate all users who are visiting your page whether they are ready to buy, or just checking out your store. Advertise your products in a way that is engaging and easy to use, but not overwhelming or too pushy for visitors who are not as far along through the purchase process. Take note of all the potential user types and try to accommodate them all equally.
2. Get Social
If your business is not utilizing social media, it is time to make the jump. Create and optimize your social media pages with clean and detailed information. Engage your fans with valuable posts and utilize innovate Facebook applications such as ShopTab to sell your products directly from your Facebook page. Link your pages with your website and use social buttons on your homepage to help direct traffic and increase user interaction.