Four Quick Tips to Clean up Your Facebook Fan page

Optimize your Facebook Fan Page

Making sure your Facebook business/fan page is optimized for your brand and to represent your products and services, if you have a Facebook Store, is always essential throughout the year. With the start of a new year comes a chance to develop a fresh start for your social engagement strategies.

Below are our top four ideas for a fresh Facebook page.

1)   One of the most important elements to your Facebook business/fan page and Facebook store is branding with your images. The prime real estate on the Facebook page is the cover photo, the profile image, the Facebook app tabs, and your Facebook Shop banner image.

-       The key take away for this part of your fan page is to make sure you have imagery that reflects your brand to the best of its ability

-       Put the images in the right size for each image with this quick guide from Jon Loomer.

2)   There is a little section below your profile image that is labeled the “about” section. Sometimes this space is abandoned and over looked by many Facebook users. Not anymore, the about section is now going to play a more important part in your Facebook marketing then ever before. With the announcement of a new and improved Facebook search being released, the “about” section will aid in your “searchability” for fans and customers alike.

-       To optimize your about section to perform at peak performance be sure to read the following blog by State of Search.

-       For more information on Facebook’s new search release and what it means for your marketing Jon Loomer sums it up best.

3)   Now that you have the upfront branding on your Facebook page taken care of don’t forget to carry it throughout your timeline layout. We’re talking about the information that you post and share to your fans.

-       Add milestones to your timeline! Let your fans know when your business started and any major events that have occurred. People engage with imagery so be sure to find great images to match with your milestones.

-       Post your products. This is a VERY important part of your social marketing.

-       Create a social commerce engagement plan for the content that will go into your timeline daily.

4)   Remember to bring the New Year cleaning to your Facebook Shop as well.

-       Update your store banner with new imagery for the New Year. Also make sure you have it sized for max optimization and clarity. We recommend 810 X 110 for the best look.

-       If our default tab icon doesn’t fit your branding, change it! You can place your own tab icon on your timeline. You can change the name of the tab too.

-       Lastly, go through your products. Maybe re-think the amount of products you have on that page, or update your categories to bring new products to the front of the store.

Now that we’ve given you our take on cleaning house for your best Facebook store, move on to developing the depth of your online conversations and don’t forget to sprinkle in discussion and promotion about your products!

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Refine your Social Commerce strategy

We have reached the last leg of our journey through our Social Commerce whitepaper “Return on Facebook.” It has been a fun run folks and hopefully you have gained clarity for the strategy, planning and tactics needed along the way. You are equipped with the tools in your tool belt to step back and review your strategy and executed tactics and make adjustments as needed.  This isn’t an option; it is a requirement for selling on Facebook and your overall Social Commerce success.

As the last step in our social strategy document it is important to emphasize that it will never end, refining is a continuous cycle. Review will expose strategies that are working and tactics that resonate better than others.   Your social strategy is not set in stone, it is meant to evolve as your business evolves and as you learn what will work in social environments. It is very important to review detailed feedback gained from your fans that should be added back into your plan. Remember, you are creating a community centered on people and your products and services are only one element of who you are. Adjusting your approach to the ever changing needs of people will be important to be relevant for them socially and ultimately to drive commerce.

As we look back on the previous blog posts let’s remember the key take away points:

           First off you want to develop a social commerce strategy, this is a must. It determines the position you will take in your field as well as determine the value you will offer your customers.

          Then we move onto the things you don’t want to do to grow your audience. The number one mood killer is not posting interesting content for your fans.

          Let’s not forget the post on putting the cart before the horse, tactics usually are the most exciting part of the social strategy but you can’t abandon the backbone of the mission by starting with tactics.

          For all your hard work and effort you want to make sure measurements are in place. This provides not only a pat on the back for yourself but proof to show others.

          Finally we have reached the end but at the same time is the beginning. Refining your social strategy will be an ongoing process; it will start some of the best brainstorming sessions and will make you feel like nothing you do is working. You will have your moment in the sun.

Parting is such sweet sorrow but we will back next week with more intriguing information for your social efforts so be sure to follow us here and on all our other social network sites.

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What has been your favorite part of developing your social strategy? Sound off in the comment section below we’d love to hear from you.

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How to Engage Your Audience With Your Facebook Store

Some of you may have noticed a new feature that is available to your Facebook storefront. The “Get Your Friends Advice,” is a new share feature to boost your social impact through your Facebook store. With this feature it allows your products to be prominently placed in the social playing field – your user’s wall. Fans sell to other fans, the more visible your product the more viral it becomes.

If you utilize the share feature it will allow for more interaction between your fans and their friends. Once it’s been shared they will be allowed to comment on the item and share with more friends. Selling on Facebook is about turning the experience into a social discussion. People are looking to make a connection and you need to connect them to your brand.

Another aspect of the share feature is it helps a Facebook store manager to leverage their presence on Facebook. If people are engaged about the product they will be inclined to buy as well as recommend. In the social selling world if consumers can’t see it they are less likely to buy it. Once the dialogue box pops up for the share button the potential client has the chance to turn your product into a conversation piece. For example, you as the merchant can share a product and ask your fans their opinion in order to engage in feedback.

To activate the “Get Your Friends Advice” button in your store, go to your admin page and click on “Settings,” then the “Customize” tab and then click on the dialog box named “Display the share on wall button.” You can change the wording of the button as well as the dialogue in the pop up box. You can be as creative as you want, whatever you think will engage your audience. The goal is engagement – that is the key to social selling. What do you think some of the key elements to F-Commerce are? Sound off in the comment box below!

 

Image source: http://www.smartmobs.com/2012/01/06/swedens-church-of-file-sharing-resets-the-conversation-of-what-defines-a-community/

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Why Less Is More In Your Facebook Store

Less is More Box ShopTabToo many choices can be overwhelming in almost any situation, and let’s face it; your ShopTab store is no different. When faced with too many choices it can be difficult for a customer to find the best solution that suits their needs. As with most things, keeping it simple can provide a smoother and less confusing shopping experience that leads to more sales and happier customers. And let’s face it, isn’t that why you started with social selling on Facebook in the first place?

 

Why Less Can Be More in your Facebook Marketplace

While it is certainly not applicable to all eTailers and ShopTab store users, a slimmed down version on your eCommerce store hosted on your Facebook shopping app can help improve user engagement rates with the products you have for sale. In today’s digital world shoppers are looking to get in and out in a breeze. If a user does not instantly see something that catches their eye they are likely to leave. Can you remember the last time you went past the first or second page in a Google search?

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