Add Dimension to your Social Marketing for Social Selling Impact

Many of our client discussions focus only on the core of marketing inside of Facebook. It is important to use all social opportunities to expand your social engagement.   We thought this week we should extend the love to Twitter and Instagram.  Small Biz Trends reported that up to 51.7% of traffic to small business sites come from social networks. Are you getting your share?   These two powerhouse social media applications are great promotion tools, to not only drive traffic to your Facebook store but build a new fan base for your products. We’ll give you a brief overview of how you can make them work for you!

Twitter

Recently Twitter updated its platform to give more creative space for users on their Twitter homepage. Make sure you update your Twitter page to take advantage of the new branding opportunities.

–       Change your Twitter Header. You can customize your own header now, so create one that reflects your brand personality. The new dimensions are 1200 X 600.

-        Update your profile picture. Pick one that not only blends well with your header image, but best reflects the essence of your business.

-        For more information on updating your Twitter page, Fast Company gives a brief run down for updating your page.

Now that you have optimized your new Twitter page, it’s time to optimize your engagement.

-        You only have 140 characters to reel your customer in so don’t be boring and most of all don’t be a salesman. Think of your posts as a chance to get to know your audience, be their friends and share great content with them.

-        If you have products that relate to certain trending topics, use the hashtag to gain their attention and be clever enough that they want to click on your link.

  • I.E. the trending topic is “nowplaying,” and your product is popcorn. #nowplaying in the comfort of your own home is our delicious bag of kettle corn (insert hyperlink) to your Facebook store.

-        Create videos! If you are launching a new product line or you want to re-vamp your audience put together a short, fun video for your fans.

-        Use our customizable Tweet text in your ShopTab admin. When your customers tweet your products they’ll post with the Tweet text that best reflects your brand.

Instagram

For those of you that aren’t really sure what Instagram is and how it could possibly benefit your business, listen up.

Instagram is a mobile application that gives users an opportunity to photograph their life and likes in unique ways to share with friends and fans. Users can interact with each other by commenting on pictures posts as well as “like” the images. The beauty of Instagram lies in its simplicity around images that help you and your business build personality as well as a following. You can also set it up to synch with your Facebook profile as well as Twitter account. So as soon as you post a picture, it can go live to your other social sites. Images are viral and users love them, the more you create the better just remember to point them to your Facebook shop or website for purchasing.

So how can you use this for your business?

-        Use Instagram to showcase your products. Create an Instagram account for your business specifically and post daily or weekly pictures of your products. Get creative with the posts.

-        Take pictures of ways to best use your products. Or think of funny ways customers have used your product and showcase it.

-        If you are going to launch new products, give your audience a sneak peek before anyone else.

-        Share things that inspire you and your employees.

-        If your products are hand-made, show the process from start to finish.

*Side note, make sure you don’t clog newsfeed with images. That can be a turn off. Plan out your Instagram strategy first, and then start snapping away.

These are just a few ways to get started with other social networks. Have a brainstorming session and come up with other creative ways to engage your audience. Then share with friends! We’d love to hear your ideas.

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How to Sell on Facebook for the Holidays

This holiday season eMarketer is predicting that online holiday sales will account for a quarter of all eCommerce retail sales. We believe that a critical element to your strategy is to include a Facebook store in your plans. Not only can it boost your online sales, but connect you to your consumers in a unique and engaging way, especially when they are in the shopping mode. Get your game plan ready now so you can have your best social selling season!

Having a system for your entry into Facebook selling is important.  We’re going to go through the 3 D’s of a Facebook shop, declaring, designing and deploying. Each phase is centered on the best way to optimize your social engagement to increase your holiday sales.

Declaring: This is your planning phase. You want to outline your holiday marketing initiatives so everyone is on the same page. Decide which social channels you want to utilize and most of all decide what activities will most benefit your Facebook shop. Selling on Facebook requires focused attention when it comes to posting, it’s the only way your fans will know you have a store. Here’s a quick tip for your social postings.

TIP: This holiday season instead of focusing on “selling” think about the season and what it truly means to people. Many people during the holidays respond to altruistic efforts, it puts them in the festive spirit and it helps with your brand building. So think of ways to give back this season, sponsor a certain cause and let your fans know a certain percentage of sales or specific packages goes to the cause, if they buy from your store. Allow them to donate to a particular organization or cause, buy one item and we’ll give the same item to that organization. Tom’s is a great example of a company that benefits from altruistic branding and buyer conversion.

Designing: Once you’ve put together your holiday strategy, you need to design your Facebook store. Evoking a festive mood engages your fans on a psychological level. They begin to relax and their mood lightens, if done correctly they’re taken back to memories of past holidays. Now that they are in a mental place where they’re more open to shop, they’re ready to begin their holiday shopping spree. Think of ways to change your branding to focus more on the holidays, use the all of the discretionary space that social networks give you.

          Facebook: Change your Timeline cover image. Not only will it give you a great visual but it’s added in your photo album for users to comment on and “like.” Don’t forget to change out your store icon, store banner, and update the color options to reflect the season.

          Twitter: They recently decided to give their users more graphics options as well. Their background is more user-friendly. You also have the option to add a banner to the top of your Twitter page.

          Pinterest: Use this pinboard to its full advantage. Create a new board just for the holidays. Place your items that you’re selling during this season on the board. Also offer holiday suggestions through imagery and pictures of your customers with your products.

          Google+: Update your Google+ banner to incorporate a more festive feeling.

Deploy: Everything is in place, ready to go and you’re ready to launch. Just a few things to check on before deployment.

          If you are going to align yourself with a cause or non-profit organization this holiday, make sure the details are in place such as timing, and internal approvals.

          If you’re going to use a sweepstakes or contest to boost Facebook sells, check all rules and regulations and set a time frame for your contest. Be clear on the rules and timing to your fans.

          You may want to use Facebook’s targeted and promoted posts to increase fan engagement. Make sure you have a budget put in place before launch. Think of the content types that will give you the best return for your efforts.

          Most importantly have fun and remember all the things you loved about the holidays.  More than likely what your audience feels the same about the holidays so be social and relate to them.

Remember, the race for 25% of all online sales start this month. Don’t miss out!

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