Enhance Your Facebook Shop with an Integrated Cart

ShopTab recently updated our Facebook Store application to support a fully integrated cart option with PayPal’s Express Checkout software.  This update includes enhancements for client purchase options, inventory management and shipping options. Merchants looking for a full turn-key Facebook Store will be impressed by the increase in functionality while using the simplicity of the PayPal platform to appeal to the hundreds of millions of existing PayPal users.

The ability to move from the popular “Buy Now” buttons to the “Add to Cart” feature will be a big boost to driving purchases of multiple products. This basket functionality supports all PayPal currencies (29 currently) and a large list of languages including English, Spanish, Portuguese, French and many others. We’ll be adding many new languages over the coming few weeks. This system will accept PayPal payments as well as major credit cards that are appropriate in the store owner’s country of origin.

PayPal Pop Up Cart
(Checkout Example)

The ability to control inventory levels within your store is a desired by many clients.  ShopTab offers the ability to communicate your inventory levels and to manage what products appear in your store application based upon what is in stock.  The inventory settings feature provides for designation of stock levels by product variations such as colors, sizes or combinations of factors for each product.

Stock showing
(Example of stock showing in Facebook Store listing)

PayPal offers domestic and international configuration shipping options within each client’s profile based upon their home country. ShopTab leverages these options to provide a fixed shipping cost per item or to use a weight-based option.  The retailer can determine which option makes the most sense for them on a product by product basis.   If the shipping charges aren’t applied in ShopTab’s product listing the checkout system will default to the existing PayPal shipping configuration.

ShopTab Configuration
(ShopTab configuration option)

Existing clients that used the Buy Now buttons have been migrated to the cart functionality. Details on suggested recommendations have been provided to optimize the store.

For those looking for a Facebook Shop solution, give our FREE 7 day trial a try and get your PayPal Facebook store started today!  Full details on these updates and how to set up the application can be found on our PayPal Facebook Store FAQ.

You can also use our installation video to help with your PayPal Express Checkout set-up.

Read More

Capture Mobile Sales this Valentine’s Day in your Facebook Shop

Last month we released a new capability we are proud to announce that is perfect for your Valentine’s Day marketing efforts – mobile sales pages in Facebook!  We heard your concerns on the lack of Facebook’s smart phone support for third-party apps, especially for your Facebook storefront.  We’ve answered your concerns with our first phase of mobile store support via optimized mobile product sales pages. With this capability your Facebook fans and customers can now make a purchase via their mobile device!

The essential element to optimize your fan page storefront in your fan’s mobile app is by sharing your products in your Facebook Timeline. These posts show up directly in your fan’s news feed. Research shows that the news feed is the dominant way that your fans interact with your brand. These links create a direct connection to optimized mobile webpage that will help you to sell your product.

To amp up for Valentine’s Day immediately start sharing your products on your Timeline. It is just as easy as 1,2,3.

1)   Select which products or services you want to share on your Facebook Timeline. Since Valentine’s Day is next week we suggest picking items that relate to the holiday or are ideal products for this romantic holiday.

Get Advice From FriendsShare Text

2)   Once you’ve determined which items are best you will want to visit your Facebook shop. Click on the “Get Advice from Friends” button for the product you want to share. This is ShopTab’s version of a Facebook “Share.”

Share on Fan Page

3)   Click on the “Get Advice from Friends” button to activate the share screen. This is where you can post any text you would like your customers to see. For example, “Valentine’s Day is right around the corner be Cupid and get this sweetheart of a deal today!” Then hit post and you have now successfully posted your item to your Facebook timeline.

ShopTab Mobile

With over 1 billion Facebook users and half of all Facebook logins via mobile devices, it is time to get your mobile game plan together. Also, this is just our first phase of enhancing our mobile support for your store. Click here for more information on ShopTab’s mobile direction.

 

Read More

Giro Creates Social Exclusivity and Activation with ShopTab

With the recent emergence of the social consumer, expectations for engagement around products and services across social media have increased. Research shows that active social users are looking for brands that connect with them emotionally. Turning this emotional connection into a buying experience is a very unique challenge for most retailers.  Moontoast’s co-founder Marcus Whitney, puts it best when he describes it as “social activation,” a process that engages the consumer on social networks through the entire purchase process.

The two psychology principles of exclusivity and scarcity are important elements to leverage when connecting social fans with your brand.  It’s one thing to talk about “social activation” but when our clients embrace the tenants of social activation to a level that demonstrate best practice examples for all social marketers it is really exciting! Recently, Giro, an Easton-Bell Sports brand, worked with ShopTab to create an application to support their dedicated social marketing program that highlights the impact of this approach.

Giro's Fan Page

We were fortunate enough to speak with Stacey Peterson, Digital Commerce and Content Manager, at Easton-Bell Sports, about their strategy for developing this marketing program, application, and their overall experience with their fans.

Giro's Deal Store

What are your goals for social media as it relates to your overall marketing?

Through social media we can connect, engage and interact with our consumers in a real-time manner as well as involve our fans.

Recently you worked with ShopTab to create a custom application, what were you trying to accomplish with this app?

We chose ShopTab because we were looking to integrate a storefront on Facebook to link up with PayPal, which would allow us to extend our First Friday 50 marketing promotion to our fans. We came to ShopTab with an idea on how we wanted to tell the story of our limited edition products and they were extremely helpful in creating a great user experience.

The First Friday 50 program provides Giro fans a chance to buy limited-edition products directly from Giro. The items will be available on the First Friday of each month, with 50 pieces of each exclusive design available through the Giro Sport Design’s fanpage on Facebook with a first-come, first-served basis. By connecting with PayPal for payments, we were able to open the store up to our International fans.

This fan-based deal store was launched in early January, how did it go?  Did it meet your expectations?

Yes, ShopTab was extremely helpful in accommodating our needs, our desire to allow our fans to share socially. We were also able to gain likes, and emails address to best reach out to our newly added fans from the appeal of being able to purchase something truly unique.  Even more interesting, we sold out of our first 50 pieces in 26 hours, which was a fantastic outcome.

Did you learn anything that surprised you with the launch?

The biggest addition to our original requirements was the integration of PayPal and inventory management. Since this program centers on the fact that there are only 50 pieces, over selling our inventory was not an option.

What did you find worked best for the promotion of the fan-based deal store?

What worked best was promoting the program through social and email channels and by properly telling the story of the exclusivity of the program and products.

Do you have any other comments about working with ShopTab to deliver this application?

ShopTab has been incredibly accommodating in helping create a custom storefront that would meet our requirement and objectives.

 

For more information behind the release of the Giro First Friday 50, you can read more information through their press release.

A few days ago we talked about creating a daily deal store with ShopTab’s Facebook store application. What if I told you that you would be able to work with some of the new features that were created from our work with the team at Easton-Bell Sports?  Soon you will be able to do just that! We’re working to turn a number of these features (inventory control, countdown clock, multiple images, unique single product page and others) into a product option called SharedDealTM that can be activated within ShopTab’s Ultimate Plan. Look for a future blog post on how you can take advantage of this opportunity.

SharedDeal

 

 

Read More

Creating Facebook Fan Page Deals will Reach Social Consumers

The year 2012 saw the rise of the social consumer, the well-informed shopper who uses social media to guarantee they find the best product and deal. The social consumer is savvy, knowledgeable, and many times looking for deals. In fact, last year 50% of consumers stated that using social media for deals was their main goal. So what does this mean for you as business owner or marketing leader? It means that offering a form of a daily deal or social media exclusive discounts is likely a good tactic to leverage in 2013.

Now, we’re not talking about something as complex as a Groupon type offering. We’re suggesting a daily deal or weekly deal offering that brings your consumers back often. It serves two key social purposes:

1) It lets your fans and their friends know you are paying attention to their needs since it is clear at times they are looking for special deals or unique offerings.

2) It keeps them engaged with your page on a daily, weekly, or monthly basis. If they know that you are offering discounts or exclusivity for their undivided attention, they are more likely to become a loyal fan and promoter.

How can you create a daily deal look and feel in your Facebook shop right now? It’s as simple as creating a new category in your ShopTab admin and determining which products you would like to offer a deal on.

Step 1: Determine which product or products you would like to create a discount offer on. It could be anywhere from 25% off to free shipping. According to Social Commerce Today, 34% of social consumers love to see their brands offer free shipping for products.

Step 2: Login to your ShopTab admin to update the category for your product(s) that you want to be a daily deal. Then go to your Store Design section to make sure you have selected the Daily Deal category (or whatever you decide to call your offering) to be the default category for your shoppers. This means that when user click on your Facebook store icon it will take them straight to the Daily Deal page.

Step 3: The final and most important step of this whole process is POST the products on your Facebook page. Build social marketing around your discounted items to get your fans talking and shopping.

If that seems like something that involves too much work for your storefront you can always create something as simple as a fan gate that let’s your consumers know when they enter the Facebook store they are browsing through already discounted items.

JCBling does a great job with their social marketing and fan gate to inform their shoppers that they are being rewarded for being a Facebook fan.

Facebook Store Banner

Facebook Shop FanGate

In the words of Brian Solis  “If you don’t continually invest in the awareness of your value or experience you cannot benefit from consideration.” For you as a business owner, in a nutshell, it means to try new engagement techniques. If you’re not trying something new to get their attention then you won’t be seen. So get started on your daily deal store, or exclusivity marketing today!

 

 

 

Read More

Four Quick Tips to Clean up Your Facebook Fan page

Optimize your Facebook Fan Page

Making sure your Facebook business/fan page is optimized for your brand and to represent your products and services, if you have a Facebook Store, is always essential throughout the year. With the start of a new year comes a chance to develop a fresh start for your social engagement strategies.

Below are our top four ideas for a fresh Facebook page.

1)   One of the most important elements to your Facebook business/fan page and Facebook store is branding with your images. The prime real estate on the Facebook page is the cover photo, the profile image, the Facebook app tabs, and your Facebook Shop banner image.

-       The key take away for this part of your fan page is to make sure you have imagery that reflects your brand to the best of its ability

-       Put the images in the right size for each image with this quick guide from Jon Loomer.

2)   There is a little section below your profile image that is labeled the “about” section. Sometimes this space is abandoned and over looked by many Facebook users. Not anymore, the about section is now going to play a more important part in your Facebook marketing then ever before. With the announcement of a new and improved Facebook search being released, the “about” section will aid in your “searchability” for fans and customers alike.

-       To optimize your about section to perform at peak performance be sure to read the following blog by State of Search.

-       For more information on Facebook’s new search release and what it means for your marketing Jon Loomer sums it up best.

3)   Now that you have the upfront branding on your Facebook page taken care of don’t forget to carry it throughout your timeline layout. We’re talking about the information that you post and share to your fans.

-       Add milestones to your timeline! Let your fans know when your business started and any major events that have occurred. People engage with imagery so be sure to find great images to match with your milestones.

-       Post your products. This is a VERY important part of your social marketing.

-       Create a social commerce engagement plan for the content that will go into your timeline daily.

4)   Remember to bring the New Year cleaning to your Facebook Shop as well.

-       Update your store banner with new imagery for the New Year. Also make sure you have it sized for max optimization and clarity. We recommend 810 X 110 for the best look.

-       If our default tab icon doesn’t fit your branding, change it! You can place your own tab icon on your timeline. You can change the name of the tab too.

-       Lastly, go through your products. Maybe re-think the amount of products you have on that page, or update your categories to bring new products to the front of the store.

Now that we’ve given you our take on cleaning house for your best Facebook store, move on to developing the depth of your online conversations and don’t forget to sprinkle in discussion and promotion about your products!

Image source

 

Read More

Using Your Facebook Fan Page to Make Money

Do you have a niche market with an engaged audience and large fan base? If so, have you ever thought about becoming an affiliate marketer? Successful affiliate marketing relies on creating partners (you!) that have an audience that is ready and willing to purchase their products. That audience is typically developed through a blog, website and now social media outlets such as Facebook. This is where you come in.

Let’s say you have a Facebook fan page dedicated to your passion around baseball or your favorite baseball team. You have a large Facebook audience with over 2,000 fans. They are continually engaging with your posts and often times start discussions of their own.  If you favorite team is the Boston Red Sox why wouldn’t your fans want to buy products about their favorite team right from your Facebook page?

Screen shot 2012-12-28 at 1.46.37 PMSo how do you go about finding an affiliate marketer that has products to match your niche market? There are several websites, such as Commission Junction or Doba, that allow you to search for specific products to sell and match you with the right affiliate(s). You can also search in Google for specific keywords to match you with companies that affiliate market, such as MLB product affiliates.

Now that you have found potential affiliates to partner with you can think about the marketing that will focus on their products. If your large fan base is engaged on your Facebook page then using a Facebook store is a logical step. You already have the key element in place to open a successful storefront – your audience of fans. For more information on opening an affiliate Facebook shop be sure to read last week’s blog post.

Once you have the store placed on your page, consider using standard Facebook posts to highlight your products.  Additionally, you can use Facebook’s promoted posts to extend the reach of your posts to a larger portion of your fan base.  According to eMarketer six in ten Facebook users alerted their friends to new products. That translates into 60% of your fan base promoting your affiliate products!

To get started in affiliate marketing begin with your search to find the right affiliate products to sell and promote. Then lay out a marketing plan designed for your audience. For more technical details on how ShopTab works for affiliates read our FAQ on affiliate marketing.

 

 

Read More

Photos Increase your Facebook Fan Page Engagement

“Photo’s on Facebook  generate 53% more likes than the average post,” according to HubSpot. That caught your attention didn’t it, it caught ours too. So before the holiday marketing season has come to an end we wanted to give you a few tips to utilize this huge social sharing opportunity for your products.

First off, start adding visual content to your Facebook page. Whether it’s with product images or just pictures of fun things that relate to your business.

   

  

 

This is a great way to get your audience engaged while keeping them entertained at the same time.

But the best part about photos is when you include links with your images you can drive traffic to your Facebook shop or existing website.  HubSpot reports that images with links saw 84% more link clicks then plain text with links.

Here’s a quick tutorial for posting images:

1) Pick the image you want to post and save it to your computer.

2) Go to your Facebook Business/Fan page and click on Photo/Video

3) 

Select Attach Photo/Video

4) 

Hit Post!

5)  

What the final product will look like.

 

Think of other ways to utilize images to drive your customers back to your social shop. For example, image sharing sites such as Pinterest and Instagram offer the same link driving opportunities. The key to having a Facebook store is the marketing done around the application. Don’t miss out on this proven link driving strategy in your marketing plans.

Do you have great examples of photos boosting your sales? If so please feel free to share!

Read More

Get your Facebook Shop Cyber Monday Ready

Black Friday is the Holy Grail for brick and mortar stores. But what about online retailers, where’s all their glory and fame? Just two words, Cyber Monday! Since the creation of Cyber Monday, online retailers have been scrambling to optimize this crucial selling day for their website and other online marketing efforts. eMarketer is predicting that holiday sales this year will be up 16.8% from last year with a huge spike around Thanksgiving weekend. Make sure you take part in this lucrative selling opportunity by adding a Facebook store to your marketing mix.

Step 1

Pick your Products

Your Cyber Monday store is a chance to showcase your best selling products. Or you can choose to highlight your close out items. Be sure to pick the best items that reflect your brand and business to sell on Facebook for Cyber Monday, sometimes less is more in a Facebook store.

Step 2

Create a Store

If you don’t already have a Facebook shop and have been on the fence about opening one, the holiday season is the best time to start. People are ready to shop and they’re using social sharing sites to find the best gifts and deals.

If you already have a Facebook store application, do you have more than one business/fan page? If the answer is yes, then you need to clone your store to increase your exposure. You can place an exact replica of your existing Facebook store on up to 5 business/fan pages.

*Either way update your ShopTab icon on your Timeline page to draw customers attention to your store so they’ll want to click on the app.

Step 3

Post your Products in your Customer’s News Feed

You’ve got your products in the store and the store is up and running on your Facebook page. Now you need to let people know the amazing deals you are offering them in your social shop. How can you do this? Easy, post a product!

Step 4

Optimize your Marketing

Cyber Monday is such a huge selling day because it hits on two critical selling points. It’s time sensitive and offers the “biggest” discounts for the holiday selling season. For a successful selling day you need to optimize your store to convey the same feeling.

-        For existing eCommerce websites with ShopTab, change your store banner to have a discount code for your Facebook customers to use during checkout. Make sure you frequently post about the discounted products in your Facebook storefront.

-        For those using PayPal for payments you can still offer the same discounts, or you can even offer free shipping. Convey this message in your store banner and all social postings.

The key to these marketing tips is to make them well known (Shares, Tweets, Pins, E-Mails, and other marketing activities) and time sensitive. Make sure you let your customers know this offer won’t last.

Step 5

Newsletter

Using a newsletter to promote your products can be a great tool to use during the holiday season. According to eMarketer, “Email is the preferred vehicle for online consumers to receive holiday promotions.”

If you haven’t engaged in email marketing before there are plenty of free email platforms to use. We like Mailchimp for their reliability and ease of use. When composing your email content make sure you place hyperlinks for your Facebook shop throughout the letter with great calls to action.

Put these five steps into action and you’re bound to see success on Cyber Monday. Let us know if you have other ideas to drive your social selling efforts during this important selling season.

Read More

Three Social Tips for your Holiday Promotion Strategy

According to eMarketer 39% of online shoppers said they would begin their online holiday shopping in November. No time like the present to start a promotion plan to support your social selling strategy. With Thanksgiving just weeks away, we’re all scrambling to put together the perfect holiday meal. More than likely you have those certain family members like good ‘ol Uncle Joe who won’t let you forget to make his giblet gravy. Uncle Joe does a great job at promoting his holiday meal staple, because you’ll never forget that when Uncle Joe is near so is the giblet gravy. Your holiday promotion plan needs to take a few tips from Uncle Joe so you can become a memorable part of your customer’s holiday shopping experience.

Post a Product

One of the first steps for promoting your holiday products is to post your product on your Facebook page! If you are using a Facebook store for this holiday season then this step couldn’t be easier. Our Share feature allows you to easily share your products on your Facebook timeline for your fan base to see.

Think about the products that are your best selling items before you begin to post away.

A second piece to posting your products is to consider using Facebook’s Promoted post feature. If you have ever thought about spending money on the Facebook platform now would be a good of time as any. The promoted posts functionality allows your posts to reach a larger, widespread audience by targeting both fans and non-fans.

Target your Audience

Once you’ve determined which products you want to focus on, think about the ideal audience for each item, and then target that audience with your posts. You can be as specific as targeting the age and location of your ideal customer. This is possible through Facebook’s Targeted post functionality. Keep in mind this feature is still not available to all Facebook users at this time.

Promote on all Social Channels

Lastly, make sure you promote across all social channels. This is a key element to your holiday selling success. eMarketer reports Facebook is first for referral traffic for clothing but Pinterest comes in second with 30% of shared referral traffic. If you have image driven product, it’s crucial that you take advantage of image sharing sites such as Pinterest and Instagram. We’ve made this simple for those using a Facebook shop with our social sharing features. You can Tweet and Pin your products straight from your store.

At the end of the day, don’t forget that you want to create a memorable experience for your customers, one that they’ll want to continue thinking about year around. Here are some additional tips from PRWeb on ways to stay top of mind during the holidays.  Don’t let your best fans lose sight of your brand this busy holiday season!

In case you missed our previous holiday posts you can view them below.

 Five Tips to Kick off your Holiday Social Selling Success

How to Sell on Facebook for the Holidays

Holiday Success with Social Commerce

Holiday Shopping tips for your Facebook Store

Image Source

 

 

 

Read More