Import your Ebay Store into ShopTab’s Facebook Shop

Creating situations for ebay sellers to broaden their selling opportunities is an important element to a successful growth strategy. According to the New York Times, users are spending more than 50 minutes a day on Facebook. Isn’t it time for ebay sellers to integrate your promotions and offerings into this platform to take advantage of these highly passionate users?

We think this is a perfect opportunity to integrate your products into a Facebook Shop. The ability to load your items into your Facebook fan page and have a full store environment, including a checkout system, allows you to fully participate in the emerging social selling boom.

Here are the steps you need to follow to set up your Facebook Store with ShopTab.

Step 1. Create your ShopTab account. Options are outlined here.

Step 2. Create an export file from your ebay account.

The option for the Turbo Lister provides for an import and export of the products in your ebay store.

Details about the Turbo Lister – http://pages.ebay.com/co/es-co/turbo_lister/
Support note on the file export – http://pages.ebay.com/turbo_lister/csv.html

Export your product file. Save it to your computer.

Note: Below outlines the fields that we need for a valid listing. The yellow ones are required and the green ones are optional. There will be over 90 columns but we only need those in the file listed below.

Step 3 (optional).  Save any current product listings in ShopTab.

If you have items listed in ShopTab already, you may want to save the file to your computer before we do the upload.  To do so, on the product listing page in admin, click on the Download (green button at bottom) and save the file to your computer. You’ll use this later if for some reason the file upload doesn’t work.

Step 4. Upload your ebay file into ShopTab.

– In ShopTab admin, click on Settings and then Product Feed (bottom option)

– Click to select the file you saved from ebay

– Map the fields – i.e. title to title, description to description….

– Upload the file. All products should be listed within a minute.

Here’s a video clip of the upload steps – https://www.screencast.com/t/vPkeSuXVvNfc
Or view it below.

Unable to display content. Adobe Flash is required.

Step 5. Review your product listings

Give the system a minute to load the items. You can click the “Product” option or just refresh you page after 30 seconds or so. Additionally, the system will send you an email after the upload is complete.

Let us know if you have any questions.

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Sell Event Tickets in your Facebook Shop

Have an upcoming event and need to sell tickets or event sponsorships? You will likely promote the event on all of your social networks to get the word out. Word-of-mouth and social networks are great ways to drive ticket sales.  Have you ever considered the value of actually selling the tickets inside of your Facebook fan page with a Facebook Store? The simplicity of the option may surprise you.

Lazy_WinesSource: Lazy Wines Facebook Store, https://www.facebook.com/lazywines/app/189977524185/

EASY TO SET UP: The creation of a Facebook Shop takes just a few minutes. Create your account, set up your checkout system and add your ticket options.  This process can take as few as 10 minutes to complete. As soon as you have finished your product listings the store is available to promote your ticket options.

SIMPLE PROMOTION:  Immediately create a “SHOP NOW” button that will appear at the top of your fan page in desktops, tablets and mobile phones. Immediately promote your event and purchase of tickets option directly to your FB fan page news feed. Choose to pay Facebook to promote the store or the specific product listings to target special audiences. We’ve had clients spend as few as $5 USD and sell out small events.

MOBILE SUPPORT:  Since most social users see posts via mobile devices, make sure you store provides full mobile product review and purchase options.  Sending a buyer to a website that wasn’t built for mobile purchase will likely discourage a purchase. Use a solution that has been optimized for a mobile Facebook buyer.

FLEXIBLE GATEWAY: Accepting as many purchase options as possible is always best. ShopTab selected to standardize on PayPal’s gateway since it processes credit, debit and PayPal payments in over 190 countries. Additionally, you can add in our Cash on Delivery Facebook option for those buyers or markets where that purchase intent option makes sense.

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The Value in Managing Inventory within your Facebook Shop

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How to Create a Product Promotion in Facebook

Limited Offer Stamp Shows Product PromotionFacebook is a perfect marketing platform for running a product promotion.  According to Social Media Examiner, “79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!”  Since your fans are likely to buy from your company, we want to help you to create a simple to execute social product promotion plan.

The key steps in social promotion planning are the creation of the offer, using all of your key social media options and consistent communication.  We’ve seen many clients who have made this a significant marketing component of their social activities in order to reinforce to their fans that they value them and their engagement.   So let’s get started.

I. Create the Promotion

There are a number of ways to create a valuable promotion. It is important to remember that social fans appreciate and share special offers, deals and discounts. Package something that you feel is compelling for your fans and something they are likely to share with friends.

  • Success Measures: Declare your success objectives for the promotion  – things like increased awareness, engagement and sales. Overall social engagement about your products will pay off long-term, even if the clients don’t buy immediately or during the promotion.
  • Structure: Consider special pricing, free shipping/expedited shipping, unique combination of products or even  an offer only available to your social fans – i.e. not on your website available for all users.
  • Scarcity: Make sure that you designate a restricted time frame or a limited volume of inventory available for this promotion. Since social buys are highly influence by impulse, you want to take advantage of creating scarcity to the offer.

II. Implement a Promotion System using your Social Options

You must create a process to make sure you get the word out concerning your promotion to your fans.  We suggest the following process.

  • LAUNCH
    • Deploy the offering in your Facebook Store or Social Deal App.
    • Use a Facebook Share (in ShopTab’s app use our special “Promote” button) to push the offer into your news feed.
    • Once posted, go to your news feed and “pin” it to the top of your Fan Page so everyone can see it for the duration of the promotion.
    • Now engage your other social channels – use the Tweet or Pin button in your product listings to create more awareness. Think about posting the product link in your blog or Tumblr account.
    • Consider the use of Facebook’s paid promotion option to reach targeted users outside of your fan base. While this will cost you money, the opportunity to target outside of your fan base can be compelling.
  • COMMUNICATE
    • Engage your entire list of social channels above repeatedly over the coming days/weeks of the promotion. Don’t overwhelm your fans but recognize that it takes multiple postings to gain a high awareness rate.
  • LAST CHANCE/LIMITED TIME
    • Don’t miss the opportunity to create urgency for the offer by using your last 24 to 48 hours to make them aware the offer is about to expire.

III. Review and Adjust

After the promotion has run its course review the impact against your success measurements. Learning what works best with your fans may take some time and you won’t learn if you don’t experiment. We hope this simple system will help you to implement a few promotions into your near-term marketing plans.  If you give it a try, let us know how it goes.

Additional Resources:
Social Deal Success with Giro Sports Design.
Use of a promote button to drive product awareness.

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Quick Start Guide for your Facebook Store

Quick Start GuideYou’ve just completed the set-up for your Facebook Shop and want to show some immediate impact for your efforts.  Many clients reach out to us to ask what they should do to realize the value from the new commerce app on their Facebook fan page.  While we encourage our clients to incorporate social selling activities into their overall marketing plan, we understand the desire for some quick tactics to see near-term success.

While each client and their products are unique, we have seen successful launches with thousands of retailers that have used the ShopTab store or our SharedDeal social deal app.  We’ve outline our thoughts for how to integrated commerce posts into your Facebook fan page activities.

Some key concepts to understand before we start.

  • You can’t just sell, sell, sell.  Retailers in Facebook need to remember the 80/20 rule.  You must be social, helpful and share information 80% of the time, while the selling/promotional content for your page should make-up only 20% of the time, as noted recently by Mike Gingrich on building a sales funnel in Facebook.
  • Research shows your fans are spending their time in their news feed and on user profiles, and not as much time inside of fan pages. This is especially true for Facebook mobile app users.  However, according to SociallyStacked, 33% of people have made purchases because of a product they have seen on a Facebook wall or news feed.  To be successful, we need to engage where our fans are spending their time.

Fast Start Promote        Fast Start Tweet

We’re going to assume that you are currently posting on your page once a day. The suggested tactics below should be woven into your planned social activities.

  Activity Approach Post Example Actions
Day 1 Introductory offer Provide a reduced price on a high volume product or a bundled price on two hot sellers. Provide a limited volume of units or period of time to purchase. We’ve combined our two hottest sellers for $19.95 (save $10) for our Facebook fans only. We only have 15 of these in stock. Click here to see the offer in our new Facebook Store.
  • Use ShopTab’s promote button to push the product to your news feed. Articulate your offer clearly.
  • Use the tweet button in the FB store listing to promote to your Twitter followers.
Day 3 Reminder of introductory offer Remind your fans of the limited quantity and/or purchase period. Our Facebook fans only offer of our two hot sellers for $19.95 ends tonight at 6pm ET or when we sell our last two in stock!
  • Use the promote feature to remind FB users
  • Use the tweet button.

 

Day 6 Announce a new product Add a product to your store. Ask your clients to provide some feedback on it or answer a question. Just in to our store, would you like this dress in yellow or blue?
  • Use the promote button in the product listing to announce the question.
  • Pin the image from the store
Day 8 Did you know? Post an interesting fact about one of your products or services, We caught George Clooney wearing this t-shirt last week. We have three left in our Facebook Store, who wants one?
  • Post a picture in Facebook and grab the URL to the product from the promote button to add to the posting.
  • Tweet using the product URL
Day 11 Client product testimonial Post a recent comment made by a client about one of your products, Add your comment to it as well. From Tim in Sacramento yesterday, “This costume was the hit of the party.” Wish we could have been there!
  • Either use the promote button or post a photo and grab the link from the promote dialog box.
  • Tweet it
  • Pin it
Day 14 Create a Facebook fans only offer for free shipping Let your fans know you appreciate the opportunity to engage with them. Create a free shipping for FB fans only. Only our FB fans can buy this necklace for $50.00 and free shipping until Saturday at midnight!
  • Use the promote button to push the announcement.
  • Tweet the offer


As you can see, the goal is to create engaging ways to talk about your products in a way that engages your fans to like, share and even buy.  These six example posts will start to build awareness for your store and your product. While these types of activities will take some time, we have many clients that experience sales from their Facebook Shop within minutes of their first promotion. Let us know what you think of these ideas or ones that have worked for you.

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Sell Subscription Products in Social Networks

subscribeMany believe online commerce is solely oriented toward the one-time purchase of physical products.  However, numerous products are sold every day as a subscription to the buyers that may be a physical product, a service or even digital goods.  In fact, the New York Times proposes that selling via subscription may be a new “rage.”

Subscriptions have been traditional model for a magazines, newspapers, multi-level marketing firms or even gym memberships. These subscriptions are typically purchased via a designated monthly or annual price.  As noted in the NY Times article, we are being exposed to this model for many new products such as buying clothes, viewing movies, wireless service and even for buying dog food. There are a number of reasons to consider a subscription model and you can even roll this out in your social networks or via a Facebook Shop.

  • Easy to try: For many products creating a subscription price makes it easy for users to try the product. The upfront monetary commitment is typically much lower and the opportunity to cancel is simple for the buyer. As an example, ShopTab’s apps pricing leverages this easy to try concept with a 7 day free trial.
  • Creates predictability: For the buyer it evens out the cost of purchase based upon their use of the product or service. For the business or retailer, this model creates clarity to their user demand and financial cash flow in a predictable fashion versus less predictable one-time product sales.
  • Relationships: This model creates an on-going contract for the provider and the buyer to stay closely aligned. Long term the value should be apparent to both sides in terms of increased product value for the buyer and higher life cycle revenue for the provider.

It is interesting to note that the traditional users of the subscription models are now looking to use this model in their social network marketing. As outlined by Adage in a recent article, the opportunity to position a magazine subscription offer to their Facebook fans is a compelling option for them to leverage.

It has been exciting to help our clients understand that they can position a subscription offering with the well-known PayPal service to attract buyers worldwide. The use of PayPal’s system for credit cards and PayPal payments makes offering this service very simple for those with blogs, websites or a Facebook fan page.  This simple to deploy offering makes sense on any scale – large organizations or someone that walks pets or services your pool.

Let us know if subscription selling inside of social networks is for you.

Review ShopTab’s installation instructions for building subscription products in a Facebook Store.

 

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Creating Deals in ShopTab’s Facebook Shop

In the last week or so we’ve had fantastic feedback from some of our new clients using our Facebook Shop. One retailer indicated he sold more with his Facebook store in two weeks than he had with his website in over six months. The other told us she sold-out her inventory within 48 hours on a product special.  And another said he sold over $100 in product in less than a week and only has 15 fans for his store!  We love to hear this kind of news and it prompted us to write this week to help some of our PayPal Checkout clients to creatively use their store to increase revenue by driving urgency, awareness and opportunities for their fans, friends and new prospects.

Most of our recent social research validates that clients like to learn about your company and its products AND that they view social channels as a great opportunity find deals, unique offerings and to share these with their friends.  Don’t let them down! We’ll outline three ideas that you can use to increase the engagement with you clients and help you to drive revenues.

Free Shipping

Who doesn’t like free shipping? In many cases this can save your client 5 to 10% on their purchase.  We suggest the following to make this work for your store:

– Turn off your shipping costs in ShopTab listings or PayPal (depending on where you have them set). Find video details on setting your shipping here.

– Put a banner on your store header highlighting your offer. Also, highlight the offer on your Facebook page.

– Use the “PROMOTE” button to highlight a product to your news feed and the free shipping period of time.

Promote New

 

 

 

 

 

 

 

– Let your fans know that this is only available through your Facebook Fan Shop.

Purchase Multiples

Again, shipping is a great incentive to help upsell a client.  We’ve seen great calls to action around buying more than one product to get free shipping.

– Update your shipping charges for “By Quantity” to reflect free shipping of 2 or more product purchases. Make this setting active.
Quantity

 

 

 

 

 

 

 

 

(PayPal Shipping Configuration above)

– Update your header/banner for the store highlighting the opportunity to for your clients and prospects to remind them on every page to buy more than one product.

Discount your Price

– While there isn’t a way for PayPal to discount the prices, you can set the price to your “sale” price inside of ShopTab’s admin.

– Create your messaging in the product title with a description – “Black Dress – 35% off until Thursday” and in the description field.

– Set your inventory levels correctly so you don’t oversell what you don’t have in stock.

product list 1  (update your listing)

product list 2  (set inventory levels  in the listing)

There are all kinds of ways to promote specific products or even all products in your store. We like these ideas but know that you probably have implemented even better ideas. Let us know what you have done to create opportunities with your clients. Good Selling!

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The Truth about Selling in Facebook

Let’s talk the cold hard truth about selling in Facebook.  When you combined the research data regarding Facebook user behavior with ShopTab’s experience with close to 20,000 Facebook Store owners, it yields the fact that the highest impact social product marketing happens in your fan’s News Feed, not in the application tab on the Fan Page. While a Facebook Store application is a great destination for a user, the catalyst for your future buyers will be the message and conversation that appears in their news feed. This reality creates compelling clarity for you to design a successful social marketing plan that can be measured in sales and brand impact.

We’ve been educating our ShopTab resellers, clients and prospects for over two years that putting a shop on your fan page alone won’t drive measurable revenues – sounds crazy for a Facebook Shop app company, huh?  This “build it and they will come” attitude doesn’t work well for bricks and mortar retail stores, e-commerce websites or a Facebook Shop.   According to social media expert Mari Smith, “90% of the people who click your Facebook fan page don’t come back to your Facebook page. “ The main reason for this is that users live in their news feed AND brands aren’t creating reasons for the client to come back to the fan page.  This isn’t an issue for your ShopTab Facebook Store or any other special app on your fan page; it is an overall issue for your brand!

Promotional Share with Engagement

Additionally, recent Facebook use data indicates that most users are checking their account daily.  This highly engaged user base is interested in checking the latest news about their friends and fan sites, many multiple times a day.  As marketers, we need lose our fixation with the app tab or design of the fan page, whether on your desktop or via the mobile app.  All good marketers know that you go to where your clients and buyers are spending their time.  That’s our challenge to solve today – how do we become expert at this critical skill?

Now that we know the facts, what can you do immediately to take advantage of this premium marketing opportunity?  Let’s go tactical to validate if this focus can work. First, don’t forget that what we do in Facebook needs to be “social” – an extension of our brand in a conversation, not a sales pitch. Here are some of our favorite ideas:

  • Start a conversation about one of your products
    • “Do you like this product better in red, blue or a color we don’t have today?”
  • Announce a product on Facebook
    • “We’re offering our fans first shot at our new helmet. It won’t be on our website for two weeks! Check it out first.”
  • Highlight a recent reference or testimonial
    • “Sam recently told us our thermal shirt saved him on his hike. What do you think of this killer shirt?”
  • Drive users to share
    • “The first 20 likes on our new cocktail dress will get a special email with a 10% discount promotion coupon.”
  • Package uniquely for your FB fans
    • “Buy in Facebook our new shampoo and we’ll include the conditioner at no charge!”

Promote Picture

                                      (use our “Promote” feature from ShopTab’s admin panel to push your product to the news feed)

A click on any of these links will land your fans and their friends on your store pages and products that are optimized for sales conversions.

What’s the magic? We believe it is that you are creating contextual conversation, interesting dialog or unique discounts or packaging about your products or brand that you fans care about. They “liked” you in the first place so they want to hear from you. It is important to note, these concepts been working for our best social marketers for years.

We think our app is really cool but it is especially awesome when in the hands of knowledgeable and creative marketers. Tell us what you think.

*Guest post by Kevin Gralen, President, ShopTab

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ShopTab Powers their Facebook Shop with PayPal Partnership

PayPal Partner

ShopTab recently formalized a partnership with PayPal to bring the power of their payments platform to their clients with their new PayPal Facebook Shop. With the goal of providing a comprehensive commerce solution for Facebook store retailers throughout the world, the PayPal Payments platform using the PayPal Express Checkout application program interface (API) was a logical choice given their broad international coverage and support of PayPal and credit card payments in over 190 countries.

This partnership will provide unique opportunities for feature enhancements for clients that want a dedicated store within their Facebook page.  Highlights of the recently announced PayPal Facebook Store feature set highlights a functional cart, inventory tracking, product variation support, shipping options, tax support and a simplified set-up process.  Additionally, this option provides support for 24 currencies and application localization options in over 70 countries.

PayPal Cart

New retailers can start selling inside of Facebook within minutes.  Specific PayPal language support has been deployed for English, Spanish, Portuguese, German, French, Dutch, Italian, Polish, Turkish, Thai, Russian and Chinese along with full application translation options.  ShopTab provides both video and FAQ implementation support for these new features.

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Social Traffic Drives Revenues

Revenue Per TransactionLet’s talk about your social media strategy for just a little bit! At ShopTab, we are firm believers that social media is not only an extension of your marketing plan, but an essential element to drive quality traffic that can produce revenue. By placing yourself and your business on social outlets you are opening yourself up to a new audience that you may not reach via paid online and offline marketing options. Most importantly, this audience is opting into hearing from you and your company.

Social media provides you an opportunity that paid search, e-mail and other online methods are lacking, the opportunity to get to know your customer base. When you focus on the correct outlets for your brand you are building a community that ultimately could translate into revenue. Whether you have an existing website, or you’re trying to get your business up and running through social outlets alone, engaging in social is a MUST.

Daytona International Speedway saw early on that they needed to be where their fans where, and that happened to be on social platforms. They engaged in a social media strategy that focused on fan engagement and rewards. Using a Facebook store application also played into their marketing plans as well, allowing their fans access to their products and tickets while giving them the ability to share their passion about their purchases with their friends.

The emerging concept of social commerce is turning into a more acceptable outlet for shopping since people are using their friends and family to aid them in making shopping decisions. So why not allow them to have conversations around your products or services? Or even better, start the discussion about how a product is used or ask for options they would like to see.  That’s what social does for you. It places your brand at top of mind for existing and potential new customers. According to Internet Retailer’s research, they have discovered that “the value of each social traffic transaction is higher than that of e-mail and search traffic.” This validates that these conversations can turn into quality revenue opportunities.

Now we aren’t saying to abandon other aspects of marketing such as paid search, e-mail, etc…  We are encouraging you to make social media a part of your marketing plan. An easy extension to add on to your social media plan is opening a Facebook shop, allowing you to easily share your products and services. This type of application creates an opportunity for your conversation starter.  As in all things with your business, you will need to create a strategy for your social media plan and periodically measure your progress; this is the only way to determine if you are benefiting from the effort you are putting in.

Ultimately it is up to you to decide what is best for your business, but don’t miss out on this fantastic engagement opportunity to create a deeper relationship with your client base that can result in steady revenue streams.

Image Source 

 

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