ShopTab’s Facebook Store Works with WooCommerce

The WooCommerce plug-in for WordPress websites creates a complete e-commerce option for sellers to quickly create a credible online website.  According to a recent study by BuiltWith, WooCommerce is by far the most successful shopping cart option available on the market.  However, in numerous recent discussions with WooCommerce sellers, it has been made apparent to us that they would like to leverage the significant amount of time that their buyers are spending on social media sites.

All it takes is standing in line for coffee in the morning to see everyone looking down to scroll their Facebook, Twitter or Snapchat feeds. Social Media Today provides an interesting infographic on the time users are spending on social media sites.  In the case of Facebook, individuals are spending 35 minutes a day on average and this is growing.  We believe that with the right approach this situation creates an opportunity for WooCommerce sellers to leverage their social presence to drive incremental sales from their existing clients and find new prospects via an integrated Facebook shop back to their WooCommerce site.

Why should you create a ShopTab Facebook Shop for your WooCommerce site?

  • Your buyers are spending most of their time in social media sites, as noted above. You need to capture their attention inside of these social networks.
  • You can easily manage all purchases through the existing WooCommerce admin.
  • Facebook provides a high-quality desktop and mobile app experience to successfully merchandise products.
  • Social awareness and sharing is a great way to create demand and drive impulse purchases.
  • The Integration is simple and you can trial the option for free!

WooCommerce recently made integration of the existing store in ShopTab quick and simple.  Almost all clients want to duplicate the products in their online store right into Facebook. WooCommerce recently update their import/export feed, email noted below about the update, to support the export of a file that can be immediately uploaded into ShopTab to create your catalog of products.

WooCommerce_Response

That link is available here – https://woocommerce.com/products/product-csv-import-suite/.  The fields we need from the export are the product title, product description, price, category, URL to the product page and URL to the images for the product.

With the ShopTab account activated, the products loaded into the store and the appropriate promotion “Shop Now” buttons in place, you will be ready to sell.  Your Fan Page will show the ability for your fans and their friends to begin the shopping process with one click. Additionally, ShopTab provides opportunities for you to promote your products to your news feed/timeline to make these buyers aware of your products.

Screenshot_Paulines

We hope you’ll give this new option a try. We normally provide a 7-day free trial. Use the coupon code of “FBSHOP” during registration and get an additional 30 days for free.

 

Full installation details and a video on the WooCommerce Facebook Store integration.

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Facebook Search is Great for your Facebook Store

Facebook’s new Graph Search has enabled Facebook business or fan pages to be more easily searched and found within Facebook. Instead of limiting users to search for places or businesses with specific nomenclature, users can now type in what they’re interested in and the system will yield search results similar to what Google or Bing currently provides. However, these searches will have the incremental context of your social network.

This means that marketers and businesses that optimize their pages, posts and products should have a dramatic advantage as Facebook users leverage the search bar within Facebook, versus the habit of searching in traditional search engines.

How should you go about optimizing your page? It’s as easy as 1,2,3…

1)   Complete your “about” section!

The “about” section for your business/fan page acts as a keyword haven for the Graph Search to find your page. You want to include the most accurate information as well as the best keywords to describe your business. For example you’re a chocolatier located in Texas. So your “about” section would want to read something like this:

Austin, Texas chocolatier since 1943. Serving 6th Street for over 60 years with our famous truffles and peanut butter cups that locals describe as “sinful,” hence our name Sinful Chocolates.

*If you have a website INCLUDE it in your “about” section above the fold.

Update your "About" section in Facebook

The “about” section above gave Graph Search a location, a more specific location, an age for the business, key desserts that are served, and reinforced the name of the business.

2)   Optimize your visual content!

Facebook loves images, this is apparent in their cover image rules and their new 80-20 rule for advertising. So it makes sense that Facebook would improve their Graph Search to filter through images. The best way for your images to add in search is to tag your business page in each image you add. You also want to optimize your photo description with keywords as well, now make sure the description makes sense and you’re not throwing random keywords together.

To tag your Facebook photos, browse through your photos and select one you would like to tag. At the bottom of the image you will see “tag photo,” click on it. Now you will be directed to click on the image, once you do so you will notice a box appear to type in a name or names. To tag you business simply type in your business/fan page name and hit enter. Your photo is now tagged.

Tag your Facebook photos for your businessType in your business/fan page to tag your photo

This also applies to the “Get Advice from Friends” feature with your Facebook storefront. When you share your products or services think about ways to optimize the text that appears with the share.

Use keywords for your Facebook store

3)   Lastly, keep sharing great content on your page!

One of the best tips is to make sure you are reacting and listening to your audience. The best thing for your search optimization is to create content for your Facebook page that your audience LOVES. This is important for Facebook’s Graph Search and Google Search as well. When you post photo’s, share a product, or write a status update that your audience responds to Facebook and Google notice and your content becomes slightly more important in their algorithm then it did before.

These are just a few tips that can get your Facebook page and Facebook shop headed in the right direction for the new Graph Search release. For more tips and tricks to further optimize your page we recommend you look at Social Media Examiner’s blog post about the new changes.

 

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The Truth about Selling in Facebook

Let’s talk the cold hard truth about selling in Facebook.  When you combined the research data regarding Facebook user behavior with ShopTab’s experience with close to 20,000 Facebook Store owners, it yields the fact that the highest impact social product marketing happens in your fan’s News Feed, not in the application tab on the Fan Page. While a Facebook Store application is a great destination for a user, the catalyst for your future buyers will be the message and conversation that appears in their news feed. This reality creates compelling clarity for you to design a successful social marketing plan that can be measured in sales and brand impact.

We’ve been educating our ShopTab resellers, clients and prospects for over two years that putting a shop on your fan page alone won’t drive measurable revenues – sounds crazy for a Facebook Shop app company, huh?  This “build it and they will come” attitude doesn’t work well for bricks and mortar retail stores, e-commerce websites or a Facebook Shop.   According to social media expert Mari Smith, “90% of the people who click your Facebook fan page don’t come back to your Facebook page. “ The main reason for this is that users live in their news feed AND brands aren’t creating reasons for the client to come back to the fan page.  This isn’t an issue for your ShopTab Facebook Store or any other special app on your fan page; it is an overall issue for your brand!

Promotional Share with Engagement

Additionally, recent Facebook use data indicates that most users are checking their account daily.  This highly engaged user base is interested in checking the latest news about their friends and fan sites, many multiple times a day.  As marketers, we need lose our fixation with the app tab or design of the fan page, whether on your desktop or via the mobile app.  All good marketers know that you go to where your clients and buyers are spending their time.  That’s our challenge to solve today – how do we become expert at this critical skill?

Now that we know the facts, what can you do immediately to take advantage of this premium marketing opportunity?  Let’s go tactical to validate if this focus can work. First, don’t forget that what we do in Facebook needs to be “social” – an extension of our brand in a conversation, not a sales pitch. Here are some of our favorite ideas:

  • Start a conversation about one of your products
    • “Do you like this product better in red, blue or a color we don’t have today?”
  • Announce a product on Facebook
    • “We’re offering our fans first shot at our new helmet. It won’t be on our website for two weeks! Check it out first.”
  • Highlight a recent reference or testimonial
    • “Sam recently told us our thermal shirt saved him on his hike. What do you think of this killer shirt?”
  • Drive users to share
    • “The first 20 likes on our new cocktail dress will get a special email with a 10% discount promotion coupon.”
  • Package uniquely for your FB fans
    • “Buy in Facebook our new shampoo and we’ll include the conditioner at no charge!”

Promote Picture

                                      (use our “Promote” feature from ShopTab’s admin panel to push your product to the news feed)

A click on any of these links will land your fans and their friends on your store pages and products that are optimized for sales conversions.

What’s the magic? We believe it is that you are creating contextual conversation, interesting dialog or unique discounts or packaging about your products or brand that you fans care about. They “liked” you in the first place so they want to hear from you. It is important to note, these concepts been working for our best social marketers for years.

We think our app is really cool but it is especially awesome when in the hands of knowledgeable and creative marketers. Tell us what you think.

*Guest post by Kevin Gralen, President, ShopTab

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Social Traffic Drives Revenues

Revenue Per TransactionLet’s talk about your social media strategy for just a little bit! At ShopTab, we are firm believers that social media is not only an extension of your marketing plan, but an essential element to drive quality traffic that can produce revenue. By placing yourself and your business on social outlets you are opening yourself up to a new audience that you may not reach via paid online and offline marketing options. Most importantly, this audience is opting into hearing from you and your company.

Social media provides you an opportunity that paid search, e-mail and other online methods are lacking, the opportunity to get to know your customer base. When you focus on the correct outlets for your brand you are building a community that ultimately could translate into revenue. Whether you have an existing website, or you’re trying to get your business up and running through social outlets alone, engaging in social is a MUST.

Daytona International Speedway saw early on that they needed to be where their fans where, and that happened to be on social platforms. They engaged in a social media strategy that focused on fan engagement and rewards. Using a Facebook store application also played into their marketing plans as well, allowing their fans access to their products and tickets while giving them the ability to share their passion about their purchases with their friends.

The emerging concept of social commerce is turning into a more acceptable outlet for shopping since people are using their friends and family to aid them in making shopping decisions. So why not allow them to have conversations around your products or services? Or even better, start the discussion about how a product is used or ask for options they would like to see.  That’s what social does for you. It places your brand at top of mind for existing and potential new customers. According to Internet Retailer’s research, they have discovered that “the value of each social traffic transaction is higher than that of e-mail and search traffic.” This validates that these conversations can turn into quality revenue opportunities.

Now we aren’t saying to abandon other aspects of marketing such as paid search, e-mail, etc…  We are encouraging you to make social media a part of your marketing plan. An easy extension to add on to your social media plan is opening a Facebook shop, allowing you to easily share your products and services. This type of application creates an opportunity for your conversation starter.  As in all things with your business, you will need to create a strategy for your social media plan and periodically measure your progress; this is the only way to determine if you are benefiting from the effort you are putting in.

Ultimately it is up to you to decide what is best for your business, but don’t miss out on this fantastic engagement opportunity to create a deeper relationship with your client base that can result in steady revenue streams.

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Capture Mobile Sales this Valentine’s Day in your Facebook Shop

Last month we released a new capability we are proud to announce that is perfect for your Valentine’s Day marketing efforts – mobile sales pages in Facebook!  We heard your concerns on the lack of Facebook’s smart phone support for third-party apps, especially for your Facebook storefront.  We’ve answered your concerns with our first phase of mobile store support via optimized mobile product sales pages. With this capability your Facebook fans and customers can now make a purchase via their mobile device!

The essential element to optimize your fan page storefront in your fan’s mobile app is by sharing your products in your Facebook Timeline. These posts show up directly in your fan’s news feed. Research shows that the news feed is the dominant way that your fans interact with your brand. These links create a direct connection to optimized mobile webpage that will help you to sell your product.

To amp up for Valentine’s Day immediately start sharing your products on your Timeline. It is just as easy as 1,2,3.

1)   Select which products or services you want to share on your Facebook Timeline. Since Valentine’s Day is next week we suggest picking items that relate to the holiday or are ideal products for this romantic holiday.

Get Advice From FriendsShare Text

2)   Once you’ve determined which items are best you will want to visit your Facebook shop. Click on the “Get Advice from Friends” button for the product you want to share. This is ShopTab’s version of a Facebook “Share.”

Share on Fan Page

3)   Click on the “Get Advice from Friends” button to activate the share screen. This is where you can post any text you would like your customers to see. For example, “Valentine’s Day is right around the corner be Cupid and get this sweetheart of a deal today!” Then hit post and you have now successfully posted your item to your Facebook timeline.

ShopTab Mobile

With over 1 billion Facebook users and half of all Facebook logins via mobile devices, it is time to get your mobile game plan together. Also, this is just our first phase of enhancing our mobile support for your store. Click here for more information on ShopTab’s mobile direction.

 

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Add Pinterest to your Social Funnel

Finally, your Facebook engagement is growing and your followers are expanding on Twitter.  Time to rest, not a chance! You need to add Pinterest to your social strategy to fill your funnel with qualified social commerce leads.  It is important to note that social networking sites are turning into the largest source of referral traffic for many online retailers.  Pinterest may be the key to your ability to maximize high levels of social brand awareness and purchase activity.

According to the recent infograph “Interest in Pinterest” posted by Mashable, Facebook is still leading with the highest percentage of revenue delivery from social media but Pinterest is closing fast. This is worth considering when you look at your social commerce funnel, especially if your business is related to clothing, cooking, and home goods.

Looking for additional hard facts to back up this new effort?  When you place the “Pin It” button onto your website and Facebook store you are placing your products in a social platform that is 10% more likely to refer buyers who will make a purchase, according to Social Commerce Today.  Who doesn’t want to increase referrals by 10%?

The combined power of Facebook, Twitter and Pinterest will create broad reach and dynamic opportunities for your clients and prospects to engage with you and your products. Facebook is a great place to engage with your fans and create a conversation around your products and services, Twitter can be a free-for-all for recommendations to customer support issues whereas Pinterest is the place to showcase the products with a quality picture.  Used together, closely monitored and armed with quality responses will lead to filling your social funnel with new opportunities.

Quit reading and get Pinning!

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Engage in Social Psychology to impact Social Commerce!

Why do people engage with social networks?  What is the primary motivation behind the millions of new Facebook users every month? It is belonging! It is embedded in our human nature to belong to something. If you want to participate in social networks with your brand you need to understand social psychology. Once you can tap into this fountain of information then you can reap dramatic results.

To understand why someone is engaging with your brand or products in the first place allows you to cater to their emotions and trigger a desired reaction.  According to Wade Gerten, the founder and CEO of 8th Bridge, 90% of social commerce takes place because of friend to friend sharing. There has been a lot of focus lately on social intelligence which focuses on the six heuristics needs of the human being. It is important to learn how they can apply to your Facebook store and generate a ROI for your efforts. In order for your Facebook store to succeed you have to reach and promote to your biggest cheerleaders, your fans. They will highlight your products and sow the seeds of success throughout social networking sites.

One of the basic drivers for someone to want to buy a product is the act of belonging. If your product looks like it is something that a lot of people want then it is social proof that the product is valuable. How do you make your products look valuable? Simple, allow your fans to share your products. By placing sharing buttons around your products or services in your website and Facebook shop you are inviting them to display your items to their friends. You also want to encourage them to share their perspectives and input on your products and services. Sometimes all it takes is a simple call to action asking for feedback to create a selling reaction.

How many times have you been in a situation that you didn’t know what product to pick so you went with the one that you heard was recommended by a friend we think is smart or authority figure? I know I fall prey to it way too often. It is actually a brilliant ploy that marketers hone in on to fulfill your heuristic need of authority. This can translate to your social efforts as well when your fans recommend your products.

When we know that something is hard to find it somehow makes it more valuable to us, we want it before it is all gone. Think of the iPhone, how many people wait in line 24 hours before its release just so they can make sure they don’t run out. If you create the feeling of scarcity for your products then someone who was on the fence about an item will be more prone to whip out that credit card. Using ShopTab’s new feature, “Featured Item” you can showcase a product that is almost out of stock.  Or you can create “Last Call” items or “For a Limited Time Only” opportunities.

There is always that one person that you can think of that has something that you just have to have. It could be your best friend, a sibling, or even a celebrity. As a merchant you can tap into the psychology of liking by not only allowing your customers to share products they want, but if you know you have a product that was seen in a movie or within a movie star showcase it can become a “As seen…” item.

Do you have a brand that you just absolutely love; you know they’ll never let you down so you keep returning for more? Mine is Converse, it wouldn’t matter if the world was ending, I can always count on my Converse, so I keep buying more. If your brand remains true to its mission, creates and delivers ideal products for your customers they will return, most of the time with friends.

Lastly, you want to thank your fans for being your biggest advocates. Offer them something in return for making your brand successful. Give them an exclusive look at new products, send them something extra when they order over $100, give them free shipping around the holidays, just get creative! Most people like to reciprocate favors so you never know when you might be able to ask something in return.

What do you think about social psychology, do you think there is a trick to get your customers to engage with your products?

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Six Tactics Guaranteed to Grow the Fans for your Facebook Store

Got ya! You saw six tactics and “BAM” you were sold. Don’t worry we will give you the six tactics, but we think most people quickly jump to tactics to fix things, instead of creating a strategy to drive their activities. We believe you should consider building an overall social strategy so that these tactics will have more value to your business.

In the first post in this series on Social Commerce Strategy, you set your strategy and determined your objectives. In the second post we figured out a number of ways to grow your audience but now you need to know how to keep them interested and active. We’ve seen many marketers rush the first two steps by moving to step three too quickly.  This can just be a waste of time if the planning hasn’t been given its due.  Putting the cart before the horse doesn’t work for the cart or for social marketing!

Here are six tactics as promised! To see more than these six tactics visit our social commerce strategy white paper “Return on Facebook” for over 20 stellar tactics for your Facebook shop as well as links to other websites for more tactics.

          Ask follower to post on your wall/home page and provide a free sample of a product for the most creative post.

          You don’t have to put all of your products into your Facebook shop. If you have a fully functioning website then use this as an opportunity to promote “on sale” items only available to fans by creating a special category for your store or even have it as the only category.

          If you have a Pinterest account, encourage your fans to post images onto your shared board.

          Create a “Featured” page that only has unique products or price specials available to your fans.

          Create packaged offerings (put two products together at a discounted price) that only are available to your fans.

          Introduce products on Facebook first, offer a special deal for these early users. Create urgency by defining a short time period for the offer.

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Below are the first two articles in this series:

Building your Social Strategy
Building your Social Audience

What are some tactics you’ve used to promote fan engagement on your Facebook page?

Image source: http://tabernaclefortoday.wordpress.com/2012/03/16/the-cart-before-the-horse/

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Authorize.net Integration with your Facebook Shop

Looking for a Facebook Shop application with a simple and trusted payments solution? ShopTab recently partnered with Authorize.net, a wholly owned subsidiary of VISA, using their simple checkout solution that allows for easy product payment.  This option creates a seamless buying experience so your users never leave Facebook to complete their purchase. 

Authorize.net is an expert at payment gateway delivery for billions of transactions each year with hundreds of thousands of merchants.  They provide many advantages to retailers that are looking for a new payments provider or who don’t currently have a payment solution.  Your ShopTab Facebook Store will present your products professionally while incorporating additional credibility to your clients of Authorize.net’s payment security and experience. See the picture below for a visual of the integrated Authorize.net “Buy Now” button.

    

Once your client selects their product they are taken to a checkout page within the Facebook frame that will allow them to verify their selection and then complete the purchase.         

We’ve heard from retailers that prefer a credit card based solution versus using a service like PayPal because of lower transaction fees and better support options. 

Additionally, this solution provides the same experience for non-profit entities that want to drive support through online donations or even product purchases. We’ll be talking about how non-profits can use ShopTab to activate their fans in Facebook in some future blog posts.

A complete FAQ on the installation and support of the Facebook Shop with Authorize.net is available.  Also you can follow the step by step slideshow below. If you already have an account with Authorize.net, you’re all set to go.  If you don’t have an account, you’ll need to complete the online application process with Authorize.net to get started.

Good luck and good selling!

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