The year 2012 saw the rise of the social consumer, the well-informed shopper who uses social media to guarantee they find the best product and deal. The social consumer is savvy, knowledgeable, and many times looking for deals. In fact, last year 50% of consumers stated that using social media for deals was their main goal. So what does this mean for you as business owner or marketing leader? It means that offering a form of a daily deal or social media exclusive discounts is likely a good tactic to leverage in 2013.
Now, we’re not talking about something as complex as a Groupon type offering. We’re suggesting a daily deal or weekly deal offering that brings your consumers back often. It serves two key social purposes:
1) It lets your fans and their friends know you are paying attention to their needs since it is clear at times they are looking for special deals or unique offerings.
2) It keeps them engaged with your page on a daily, weekly, or monthly basis. If they know that you are offering discounts or exclusivity for their undivided attention, they are more likely to become a loyal fan and promoter.
How can you create a daily deal look and feel in your Facebook shop right now? It’s as simple as creating a new category in your ShopTab admin and determining which products you would like to offer a deal on.
Step 1: Determine which product or products you would like to create a discount offer on. It could be anywhere from 25% off to free shipping. According to Social Commerce Today, 34% of social consumers love to see their brands offer free shipping for products.
Step 2: Login to your ShopTab admin to update the category for your product(s) that you want to be a daily deal. Then go to your Store Design section to make sure you have selected the Daily Deal category (or whatever you decide to call your offering) to be the default category for your shoppers. This means that when user click on your Facebook store icon it will take them straight to the Daily Deal page.
Step 3: The final and most important step of this whole process is POST the products on your Facebook page. Build social marketing around your discounted items to get your fans talking and shopping.
If that seems like something that involves too much work for your storefront you can always create something as simple as a fan gate that let’s your consumers know when they enter the Facebook store they are browsing through already discounted items.
JCBling does a great job with their social marketing and fan gate to inform their shoppers that they are being rewarded for being a Facebook fan.
In the words of Brian Solis “If you don’t continually invest in the awareness of your value or experience you cannot benefit from consideration.” For you as a business owner, in a nutshell, it means to try new engagement techniques. If you’re not trying something new to get their attention then you won’t be seen. So get started on your daily deal store, or exclusivity marketing today!