Create Your Holiday Social Store in 5 Minutes

With the holidays coming up soon you want to determine the best way to sell your products. One effective method is to create a social store using a Facebook store app. Given that we’re halfway through November, many worry they don’t have time to set-up a store; but the truth is you can create a holiday social store in as little as 5 minutes.

To get started you will need to get a Facebook app that will enable you to create your social store, ShopTab, is a great app to use to set up your store. Go onto ShopTab’s Facebook page and “Like” the page, and then click on the app to get started. Follow the prompt to get your business signed up; once you get signed up you will see the admin panel, where you will fill out your profile information.

The next step is to connect the social store app to your business page. Choose the correct Facebook business page that you would like to add the app to and click connect. You can see what this section of the admin panel will look like below.

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After you have selected the business page to have the app added, you will be able to set up your Facebook store. You can then choose your currency and pick your store’s checkout cart option (use our integrated cart, connect to an e-commerce site, or use our COD option). On this same tab you will be able to manually add products into your store. Click the “Add Product” tab to get started.

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On the “Add Product” tab you can add the name of the product, the price, categorize the item, provide a description of the item, and you can provide 4 images of each item. You can also choose the shipping options for your store on this tab.

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When you have completed this tab your first store item will be added. Repeat the process to manually add your other items. You can then keep clicking the “Add Product” tab to add in your other items. Through the process of adding products to your store you can always refer to the help buttons on the right of the screen that are labeled “Installation Guide” and “Set up Shipping and Taxes.”

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It is as simple as that, you have all the tools you need to put your holiday social store together in 5 minutes!

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Three Social Tips for your Holiday Promotion Strategy

According to eMarketer 39% of online shoppers said they would begin their online holiday shopping in November. No time like the present to start a promotion plan to support your social selling strategy. With Thanksgiving just weeks away, we’re all scrambling to put together the perfect holiday meal. More than likely you have those certain family members like good ‘ol Uncle Joe who won’t let you forget to make his giblet gravy. Uncle Joe does a great job at promoting his holiday meal staple, because you’ll never forget that when Uncle Joe is near so is the giblet gravy. Your holiday promotion plan needs to take a few tips from Uncle Joe so you can become a memorable part of your customer’s holiday shopping experience.

Post a Product

One of the first steps for promoting your holiday products is to post your product on your Facebook page! If you are using a Facebook store for this holiday season then this step couldn’t be easier. Our Share feature allows you to easily share your products on your Facebook timeline for your fan base to see.

Think about the products that are your best selling items before you begin to post away.

A second piece to posting your products is to consider using Facebook’s Promoted post feature. If you have ever thought about spending money on the Facebook platform now would be a good of time as any. The promoted posts functionality allows your posts to reach a larger, widespread audience by targeting both fans and non-fans.

Target your Audience

Once you’ve determined which products you want to focus on, think about the ideal audience for each item, and then target that audience with your posts. You can be as specific as targeting the age and location of your ideal customer. This is possible through Facebook’s Targeted post functionality. Keep in mind this feature is still not available to all Facebook users at this time.

Promote on all Social Channels

Lastly, make sure you promote across all social channels. This is a key element to your holiday selling success. eMarketer reports Facebook is first for referral traffic for clothing but Pinterest comes in second with 30% of shared referral traffic. If you have image driven product, it’s crucial that you take advantage of image sharing sites such as Pinterest and Instagram. We’ve made this simple for those using a Facebook shop with our social sharing features. You can Tweet and Pin your products straight from your store.

At the end of the day, don’t forget that you want to create a memorable experience for your customers, one that they’ll want to continue thinking about year around. Here are some additional tips from PRWeb on ways to stay top of mind during the holidays.  Don’t let your best fans lose sight of your brand this busy holiday season!

In case you missed our previous holiday posts you can view them below.

 Five Tips to Kick off your Holiday Social Selling Success

How to Sell on Facebook for the Holidays

Holiday Success with Social Commerce

Holiday Shopping tips for your Facebook Store

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How to Sell on Facebook for the Holidays

This holiday season eMarketer is predicting that online holiday sales will account for a quarter of all eCommerce retail sales. We believe that a critical element to your strategy is to include a Facebook store in your plans. Not only can it boost your online sales, but connect you to your consumers in a unique and engaging way, especially when they are in the shopping mode. Get your game plan ready now so you can have your best social selling season!

Having a system for your entry into Facebook selling is important.  We’re going to go through the 3 D’s of a Facebook shop, declaring, designing and deploying. Each phase is centered on the best way to optimize your social engagement to increase your holiday sales.

Declaring: This is your planning phase. You want to outline your holiday marketing initiatives so everyone is on the same page. Decide which social channels you want to utilize and most of all decide what activities will most benefit your Facebook shop. Selling on Facebook requires focused attention when it comes to posting, it’s the only way your fans will know you have a store. Here’s a quick tip for your social postings.

TIP: This holiday season instead of focusing on “selling” think about the season and what it truly means to people. Many people during the holidays respond to altruistic efforts, it puts them in the festive spirit and it helps with your brand building. So think of ways to give back this season, sponsor a certain cause and let your fans know a certain percentage of sales or specific packages goes to the cause, if they buy from your store. Allow them to donate to a particular organization or cause, buy one item and we’ll give the same item to that organization. Tom’s is a great example of a company that benefits from altruistic branding and buyer conversion.

Designing: Once you’ve put together your holiday strategy, you need to design your Facebook store. Evoking a festive mood engages your fans on a psychological level. They begin to relax and their mood lightens, if done correctly they’re taken back to memories of past holidays. Now that they are in a mental place where they’re more open to shop, they’re ready to begin their holiday shopping spree. Think of ways to change your branding to focus more on the holidays, use the all of the discretionary space that social networks give you.

          Facebook: Change your Timeline cover image. Not only will it give you a great visual but it’s added in your photo album for users to comment on and “like.” Don’t forget to change out your store icon, store banner, and update the color options to reflect the season.

          Twitter: They recently decided to give their users more graphics options as well. Their background is more user-friendly. You also have the option to add a banner to the top of your Twitter page.

          Pinterest: Use this pinboard to its full advantage. Create a new board just for the holidays. Place your items that you’re selling during this season on the board. Also offer holiday suggestions through imagery and pictures of your customers with your products.

          Google+: Update your Google+ banner to incorporate a more festive feeling.

Deploy: Everything is in place, ready to go and you’re ready to launch. Just a few things to check on before deployment.

          If you are going to align yourself with a cause or non-profit organization this holiday, make sure the details are in place such as timing, and internal approvals.

          If you’re going to use a sweepstakes or contest to boost Facebook sells, check all rules and regulations and set a time frame for your contest. Be clear on the rules and timing to your fans.

          You may want to use Facebook’s targeted and promoted posts to increase fan engagement. Make sure you have a budget put in place before launch. Think of the content types that will give you the best return for your efforts.

          Most importantly have fun and remember all the things you loved about the holidays.  More than likely what your audience feels the same about the holidays so be social and relate to them.

Remember, the race for 25% of all online sales start this month. Don’t miss out!

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