Delete Facebook’s Most Recent Shop App from your Fan Page 

Since ShopTab’s start in 2009, Facebook has attempted to sell directly via the fan page several times with different internal and outsourced options apps and features. Their current “shop” version is a Shopify product that provides a simple user interface but may not have the functionality required for many sellers. We receive numerous requests each week from users that desire to delete the shop so that they can use our Facebook Store app or just get rid of it since it doesn’t work for them.

How to eliminate the app from your page:

Step 1: Click the “Shop” text option on the left rail that takes you to their shop option.

Step 2: Under the Settings or “Gear” option, click the “Delete shop” option.

Step 3: Confirm your choice.

This will eliminate the app from your page. You will now have the option to add another store app like ShopTab to see if it can provide the complete e-commerce experience that you desire.  Let us know if you have any questions by sending us a note at support@shoptab.net

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Sell Event Tickets in your Facebook Shop

Have an upcoming event and need to sell tickets or event sponsorships? You will likely promote the event on all of your social networks to get the word out. Word-of-mouth and social networks are great ways to drive ticket sales.  Have you ever considered the value of actually selling the tickets inside of your Facebook fan page with a Facebook Store? The simplicity of the option may surprise you.

Lazy_WinesSource: Lazy Wines Facebook Store, https://www.facebook.com/lazywines/app/189977524185/

EASY TO SET UP: The creation of a Facebook Shop takes just a few minutes. Create your account, set up your checkout system and add your ticket options.  This process can take as few as 10 minutes to complete. As soon as you have finished your product listings the store is available to promote your ticket options.

SIMPLE PROMOTION:  Immediately create a “SHOP NOW” button that will appear at the top of your fan page in desktops, tablets and mobile phones. Immediately promote your event and purchase of tickets option directly to your FB fan page news feed. Choose to pay Facebook to promote the store or the specific product listings to target special audiences. We’ve had clients spend as few as $5 USD and sell out small events.

MOBILE SUPPORT:  Since most social users see posts via mobile devices, make sure you store provides full mobile product review and purchase options.  Sending a buyer to a website that wasn’t built for mobile purchase will likely discourage a purchase. Use a solution that has been optimized for a mobile Facebook buyer.

FLEXIBLE GATEWAY: Accepting as many purchase options as possible is always best. ShopTab selected to standardize on PayPal’s gateway since it processes credit, debit and PayPal payments in over 190 countries. Additionally, you can add in our Cash on Delivery Facebook option for those buyers or markets where that purchase intent option makes sense.

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Drive Increased Foot Traffic with your Facebook Store

FOOT-TRAFFIC
Selling in social networks is made easy with your Facebook Store app. However, sometimes completing the purchase online and shipping the item doesn’t optimize your revenue or profits. We’d like for you to consider using a couple of our favorite features to pull more buyers into your physical location.  When you do, you’ll sell more!

The truth is that buyers enjoy seeing, touching and experiencing the merchandise – a real bonus for sellers with a physical store location.  When buyers have this opportunity, your chance to upsell them can be increased dramatically. In one situation with ShopTab’s app, Lillians Shoppe,  increased their purchase amount by over 20% on average.

When you sell via a Facebook Shop, consider using these two features to drive up visits to your location and your purchase totals.

  • Store Pick-Up – Many local buyers don’t mind dropping by to pick-up their purchases saving the shipping charges and delay in getting their items. This gives you a great opportunity to show them other items and upsell them.
  • Cash on Delivery – Our COD Facebook Shop option creates a logical opportunity for the client to visit your location to complete their purchase and make final payment. Also, use this option to arrange delivery at an external location and bring items for them to consider for purchase.

Last week we talked to one client, based in the United States, that indicated she was only going to sell via Cash on Delivery since bringing clients into the store was her prime objective – she wasn’t going to offer online payments or shipping. The online social selling was a promotional effort to drive awareness about the store and her products. Getting to know the client when they come in the store was her goal and this solution was a great way to accomplish it.

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Add e-Commerce to your WordPress™ site with ShopTab

wordpressWith almost 20 million downloads worldwide, WordPress is a favorite of bloggers, website creators and developers.  Many of these online sites start with a small audience and then grow into hugely successful sites.  A desire for many of these users is to sell products or services within these sites.  At ShopTab, we hope to offer a distinct and valuable solution compared to a simple plug-in or the complexity of integrating a complex e-commerce cart software.  Our unique idea – how about the ability to add a store to your WordPress site from your Facebook Fan Page – two stores for the price of one!

Benefits of using ShopTab with WordPress

  • Proven commerce offering since 2009 operating in over 70 countries
  • Simple to deploy in both Facebook and on your blog or website
  • Single location to manage all of your e-commerce options
  • Use of the world’s largest and most secure payments platform
  • The unique ability to sell via a website AND in the world’s largest social platform

While you could create a store for your WordPress site within ShopTab and not place it in Facebook, that would be crazy since it was originally built for creative social selling!  Leveraging your website audience in conjunction with your social presence in Facebook is an extremely powerful marketing option and ShopTab provides the best tools to help you do this.

With ShopTab’s Expanded or Ultimate Facebook Store packages you have the ability to create a store in our admin interface and immediately place it on your WordPress site.  Just follow these simple steps to activate your WordPress commerce solution:

  1. Once your products are created, grab the code from ShopTab: Just pick the code from your admin interface under the Settings tab.wordpress 1
  2. Select the code (HTML or iframe) that will work best for your site – WordPress requires a plug-in to support i-frame code.wordpress 2
  3. Create a new page for your store within your WordPress site. The plug-in to support iframes should create a way to add the iframe code at the bottom of the new page you are creating. Place the code and update the page.wordpress 3
  4. Your store should be ready to go. The standard ShopTab Facebook Store template layouts are 815 pixels wide, so make sure you have a page that will support this width.  We’ve shown how a store would look in the ShopTab WordPress blog seen below or at this link – http://www.shoptab.net/blog/shoptab-store/ .  In the case of this placement, we modified the width and length to make it fit into a custom page.wordpress 4

The magic to selling online is a great marketing plan. Now that you have the product in your stores and your stores set-up in your Facebook Fan Page and blog, it is time to develop the marketing strategy and tactics for your products and services.  Good selling!

You can find more information in the Add your Facebook Store to a webpage FAQ.  Or look for more general information on adding a Facebook Store to any website.

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Facebook Fan-tasy Pays Off

Every wonder if your social marketing efforts are worthwhile? According to recent research by Syncapse, “the average value of brand fans in key consumer categories has increased 28% to $174.17.” Based upon our interpretation of this research, social marketing is well worth your effort!   We highly recommend that you take the time to review their insights in this research report, Value of a Facebook Fan 2013.  However, the specific declared dollar value may be only a portion of each fans value to your business.Hand holding a Social Media 3d Sphere

As a social marketing apps developer, we come to this party as biased. This comes from continued client validation of ShopTab, our leading Facebook Shop application, which has been used by tens of thousands of retailers.  Regardless of our bias, this new research is further evidence to organizations that there is a hard dollar payoff for your participation in the emerging social channel.  This new information can be extremely important for organizations that have been hesitant to embrace new marketing methods and channels.

Syncapse provides further evidence (read the report!) that these fans are “super consumers” of your products – they spend more, engage more and advocate for you. We believe this is important information because many companies, especially smaller ones, struggle to segment their clients.  The data suggests that social networks, like Facebook, give you an opportunity to segment your best clients inside of a unique channel.  If these users are going to buy more, give you more feedback and tell more people about you, shouldn’t you treat them in a very special way?  This report reveals excellent validation for you to put a unique and compelling marketing plan together for these social channels to enhance your relationships with your best clients.

As it relates to your Facebook Shop, we believe you can easily leverage this app as a way to facilitate discussions about your brand and products. Some of these discussions will drive revenues but more importantly it can encourage discussion about your products. These prompted or spontaneous conversations can be invaluable for your future product developments.   Most people call this “market research” and it is typically very expensive to conduct.  We’ve seen tremendous response from fans to our clients that ask for feedback on a product (colors, options or features needed), encourage new ideas for products or a recent example when a client promoted a product before it was produced to determine client demand – how brilliant is that? And extremely valuable!

We suggest you use this report as a call to action to drive more users to become a fan of your Facebook Fan Page.  On your Fan Page you’ll need to provide compelling conversation, new ideas and engagement opportunities for these special customers to encourage their participation.  Additionally, the use of Facebook marketing (promoted content posts or targeted ads) and other marketing vehicles (website, email, newsletter, print marketing and client center contacts) are great opportunities to encourage qualified individuals to connect with your page.  We don’t just want numbers; we want new quality fans that will fit our profile of a hyper-valued client.

What do you think about the research that each Facebook fan is worth $175? Does it make sense to you?

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Facebook Search is Great for your Facebook Store

Facebook’s new Graph Search has enabled Facebook business or fan pages to be more easily searched and found within Facebook. Instead of limiting users to search for places or businesses with specific nomenclature, users can now type in what they’re interested in and the system will yield search results similar to what Google or Bing currently provides. However, these searches will have the incremental context of your social network.

This means that marketers and businesses that optimize their pages, posts and products should have a dramatic advantage as Facebook users leverage the search bar within Facebook, versus the habit of searching in traditional search engines.

How should you go about optimizing your page? It’s as easy as 1,2,3…

1)   Complete your “about” section!

The “about” section for your business/fan page acts as a keyword haven for the Graph Search to find your page. You want to include the most accurate information as well as the best keywords to describe your business. For example you’re a chocolatier located in Texas. So your “about” section would want to read something like this:

Austin, Texas chocolatier since 1943. Serving 6th Street for over 60 years with our famous truffles and peanut butter cups that locals describe as “sinful,” hence our name Sinful Chocolates.

*If you have a website INCLUDE it in your “about” section above the fold.

Update your "About" section in Facebook

The “about” section above gave Graph Search a location, a more specific location, an age for the business, key desserts that are served, and reinforced the name of the business.

2)   Optimize your visual content!

Facebook loves images, this is apparent in their cover image rules and their new 80-20 rule for advertising. So it makes sense that Facebook would improve their Graph Search to filter through images. The best way for your images to add in search is to tag your business page in each image you add. You also want to optimize your photo description with keywords as well, now make sure the description makes sense and you’re not throwing random keywords together.

To tag your Facebook photos, browse through your photos and select one you would like to tag. At the bottom of the image you will see “tag photo,” click on it. Now you will be directed to click on the image, once you do so you will notice a box appear to type in a name or names. To tag you business simply type in your business/fan page name and hit enter. Your photo is now tagged.

Tag your Facebook photos for your businessType in your business/fan page to tag your photo

This also applies to the “Get Advice from Friends” feature with your Facebook storefront. When you share your products or services think about ways to optimize the text that appears with the share.

Use keywords for your Facebook store

3)   Lastly, keep sharing great content on your page!

One of the best tips is to make sure you are reacting and listening to your audience. The best thing for your search optimization is to create content for your Facebook page that your audience LOVES. This is important for Facebook’s Graph Search and Google Search as well. When you post photo’s, share a product, or write a status update that your audience responds to Facebook and Google notice and your content becomes slightly more important in their algorithm then it did before.

These are just a few tips that can get your Facebook page and Facebook shop headed in the right direction for the new Graph Search release. For more tips and tricks to further optimize your page we recommend you look at Social Media Examiner’s blog post about the new changes.

 

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ShopTab Powers their Facebook Shop with PayPal Partnership

PayPal Partner

ShopTab recently formalized a partnership with PayPal to bring the power of their payments platform to their clients with their new PayPal Facebook Shop. With the goal of providing a comprehensive commerce solution for Facebook store retailers throughout the world, the PayPal Payments platform using the PayPal Express Checkout application program interface (API) was a logical choice given their broad international coverage and support of PayPal and credit card payments in over 190 countries.

This partnership will provide unique opportunities for feature enhancements for clients that want a dedicated store within their Facebook page.  Highlights of the recently announced PayPal Facebook Store feature set highlights a functional cart, inventory tracking, product variation support, shipping options, tax support and a simplified set-up process.  Additionally, this option provides support for 24 currencies and application localization options in over 70 countries.

PayPal Cart

New retailers can start selling inside of Facebook within minutes.  Specific PayPal language support has been deployed for English, Spanish, Portuguese, German, French, Dutch, Italian, Polish, Turkish, Thai, Russian and Chinese along with full application translation options.  ShopTab provides both video and FAQ implementation support for these new features.

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Enhance Your Facebook Shop with an Integrated Cart

ShopTab recently updated our Facebook Store application to support a fully integrated cart option with PayPal’s Express Checkout software.  This update includes enhancements for client purchase options, inventory management and shipping options. Merchants looking for a full turn-key Facebook Store will be impressed by the increase in functionality while using the simplicity of the PayPal platform to appeal to the hundreds of millions of existing PayPal users.

The ability to move from the popular “Buy Now” buttons to the “Add to Cart” feature will be a big boost to driving purchases of multiple products. This basket functionality supports all PayPal currencies (29 currently) and a large list of languages including English, Spanish, Portuguese, French and many others. We’ll be adding many new languages over the coming few weeks. This system will accept PayPal payments as well as major credit cards that are appropriate in the store owner’s country of origin.

PayPal Pop Up Cart
(Checkout Example)

The ability to control inventory levels within your store is a desired by many clients.  ShopTab offers the ability to communicate your inventory levels and to manage what products appear in your store application based upon what is in stock.  The inventory settings feature provides for designation of stock levels by product variations such as colors, sizes or combinations of factors for each product.

Stock showing
(Example of stock showing in Facebook Store listing)

PayPal offers domestic and international configuration shipping options within each client’s profile based upon their home country. ShopTab leverages these options to provide a fixed shipping cost per item or to use a weight-based option.  The retailer can determine which option makes the most sense for them on a product by product basis.   If the shipping charges aren’t applied in ShopTab’s product listing the checkout system will default to the existing PayPal shipping configuration.

ShopTab Configuration
(ShopTab configuration option)

Existing clients that used the Buy Now buttons have been migrated to the cart functionality. Details on suggested recommendations have been provided to optimize the store.

For those looking for a Facebook Shop solution, give our FREE 7 day trial a try and get your PayPal Facebook store started today!  Full details on these updates and how to set up the application can be found on our PayPal Facebook Store FAQ.

You can also use our installation video to help with your PayPal Express Checkout set-up.

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