The first step to successfully selling and promoting your products on Facebook is to setup a Facebook store. Once this has been setup you can use the functions within Facebook to drive customers to your shop. Follow these 5 social selling steps to success:
1. Choose Your Brand Personality
When determining your social personality you should consider whether your posts are going to be lighthearted and humorous, inspiring, thought provoking, or informative. TO determine what time of brand personality is the most effective for you, look to your current brand’s image and the way you interact with customers. This will point you in the right direction of why your social personality should say about your brand. Once you have decided which posting will engage the best with your audience be sure to stay consistent with that personality.
2. Interesting and Engaging Posts
This area can sometimes be a bit more complicated as it can be difficult to always come up with the right material to post for your business while still remaining true to your personality. One thing to always keep in matter no matter which brand personality type you are using is to always try to include an image or a video with your post. These are more interactive for users and create more opportunities for them to like or share your post which will then be visible to an even wider audience. Studies have shown that images with human interaction are particularly successful; keep that in mind when you are developing your posts.
Another way you can create interesting posts are by using questions to encourage your customers to engage with you on your Facebook page. You get more engagement from your fans while also finding out with products they prefer. When your fans are commenting on questions or even just giving general feedback be sure to respond to them so they know you value their opinion.
3. Promote Your Shop
When you are posting images and comments about your products always post a link back to your shop. This makes the product easy for customers who are interested to find and purchase. To find the quick link for your products within your Facebook shop you can go into the admin panel and click on the My Products tab and from there you will see Facebook and Twitter icons that will allow you to promote specific products on either of these social channels.
Promote your store by linking back to your Facebook shop in general by going to the Settings tab in the admin panel and then selecting the Promote My Store feature.
4. Create Special Offers and Discounts
Fans and customers can be very loyal to a brand when they feel that the loyalty is reciprocated. Make them feel appreciated by offering them special offers and discounts on products. This can be easily promoted directly on your Facebook fan page. There are also Facebook daily deal apps available for your fan page that will offer discounts for a limited time only to your fans. This app creates an exclusive offer for your friends and shows them that you value them as fans and customers.
5. Track Your Success
Facebook has an analytics system built in that allows you to track your successes. This system is known as Facebook insights and it is located at the top of the admin panel of your Facebook fan page. Facebook insights track your likes, reach, and social engagement.
In the Facebook insights panel you can spend time evaluating your posts to see which types of posts received the most comments, likes, or shares. You can also use this area to determine which types of special offers or discounts drives the most sales. In this section you will also be able to see how many page visits you received during the time period and what types of people are interacting with your store.
Are you already selling on Facebook and using other methods to promote your products? Let us know what works for you!