Import your Ebay Store into ShopTab’s Facebook Shop

Creating situations for ebay sellers to broaden their selling opportunities is an important element to a successful growth strategy. According to the New York Times, users are spending more than 50 minutes a day on Facebook. Isn’t it time for ebay sellers to integrate your promotions and offerings into this platform to take advantage of these highly passionate users?

We think this is a perfect opportunity to integrate your products into a Facebook Shop. The ability to load your items into your Facebook fan page and have a full store environment, including a checkout system, allows you to fully participate in the emerging social selling boom.

Here are the steps you need to follow to set up your Facebook Store with ShopTab.

Step 1. Create your ShopTab account. Options are outlined here.

Step 2. Create an export file from your ebay account.

The option for the Turbo Lister provides for an import and export of the products in your ebay store.

Details about the Turbo Lister – http://pages.ebay.com/co/es-co/turbo_lister/
Support note on the file export – http://pages.ebay.com/turbo_lister/csv.html

Export your product file. Save it to your computer.

Note: Below outlines the fields that we need for a valid listing. The yellow ones are required and the green ones are optional. There will be over 90 columns but we only need those in the file listed below.

Step 3 (optional).  Save any current product listings in ShopTab.

If you have items listed in ShopTab already, you may want to save the file to your computer before we do the upload.  To do so, on the product listing page in admin, click on the Download (green button at bottom) and save the file to your computer. You’ll use this later if for some reason the file upload doesn’t work.

Step 4. Upload your ebay file into ShopTab.

– In ShopTab admin, click on Settings and then Product Feed (bottom option)

– Click to select the file you saved from ebay

– Map the fields – i.e. title to title, description to description….

– Upload the file. All products should be listed within a minute.

Here’s a video clip of the upload steps – https://www.screencast.com/t/vPkeSuXVvNfc
Or view it below.

Unable to display content. Adobe Flash is required.

Step 5. Review your product listings

Give the system a minute to load the items. You can click the “Product” option or just refresh you page after 30 seconds or so. Additionally, the system will send you an email after the upload is complete.

Let us know if you have any questions.

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ShopTab’s Facebook Store Works with WooCommerce

The WooCommerce plug-in for WordPress websites creates a complete e-commerce option for sellers to quickly create a credible online website.  According to a recent study by BuiltWith, WooCommerce is by far the most successful shopping cart option available on the market.  However, in numerous recent discussions with WooCommerce sellers, it has been made apparent to us that they would like to leverage the significant amount of time that their buyers are spending on social media sites.

All it takes is standing in line for coffee in the morning to see everyone looking down to scroll their Facebook, Twitter or Snapchat feeds. Social Media Today provides an interesting infographic on the time users are spending on social media sites.  In the case of Facebook, individuals are spending 35 minutes a day on average and this is growing.  We believe that with the right approach this situation creates an opportunity for WooCommerce sellers to leverage their social presence to drive incremental sales from their existing clients and find new prospects via an integrated Facebook shop back to their WooCommerce site.

Why should you create a ShopTab Facebook Shop for your WooCommerce site?

  • Your buyers are spending most of their time in social media sites, as noted above. You need to capture their attention inside of these social networks.
  • You can easily manage all purchases through the existing WooCommerce admin.
  • Facebook provides a high-quality desktop and mobile app experience to successfully merchandise products.
  • Social awareness and sharing is a great way to create demand and drive impulse purchases.
  • The Integration is simple and you can trial the option for free!

WooCommerce recently made integration of the existing store in ShopTab quick and simple.  Almost all clients want to duplicate the products in their online store right into Facebook. WooCommerce recently update their import/export feed, email noted below about the update, to support the export of a file that can be immediately uploaded into ShopTab to create your catalog of products.

WooCommerce_Response

That link is available here – https://woocommerce.com/products/product-csv-import-suite/.  The fields we need from the export are the product title, product description, price, category, URL to the product page and URL to the images for the product.

With the ShopTab account activated, the products loaded into the store and the appropriate promotion “Shop Now” buttons in place, you will be ready to sell.  Your Fan Page will show the ability for your fans and their friends to begin the shopping process with one click. Additionally, ShopTab provides opportunities for you to promote your products to your news feed/timeline to make these buyers aware of your products.

Screenshot_Paulines

We hope you’ll give this new option a try. We normally provide a 7-day free trial. Use the coupon code of “FBSHOP” during registration and get an additional 30 days for free.

 

Full installation details and a video on the WooCommerce Facebook Store integration.

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Using Category and Subcategories in your Facebook Shop

What’s the best way to help browsers and buyers to navigate inside of your Facebook Store? If you have significant number of products, we would suggest using ShopTab’s unique two-tier category approach coupled with our thumbnail view of all categories.  Making sure your shop has simple navigation is a key step to closing sales.

First, what is a two-tiered model? This means you can name a category such as “dog food” and then a subcategory to that category such as “small dogs.”  You may have an unlimited number of both categories and subcategories within your store.  Below shows how you one client designated categories in a product listing using two tiers.

Category_and_Subcategory

This option provides to you a flexible navigation design to direct your buyers quickly to the products they are seeking.

Additionally, when you have numerous categories and subcategories, attention is needed to present navigation creatively within a desktop, tablet or mobile phone. To optimize this situation, we have a store layout called a Thumbnail template.  This highlights with an image each category and shows optional subcategories in the left rail listing.  An example of this options is noted below.

Thumbnail_View_of_Categories

 

As your product catalog changes, the use of categories and subcategories changes dynamically within the store. As soon as you make edits to your store products with categories and subcategories those will appear immediately in your store.

QUICK TIP: With ShopTab you can make changes to the order of your categories easily within the administration interface. Just click on the “Product Order” and then choose the Category Order option.Category_Order

Product navigation isn’t a very exciting area to discuss but it proven to have a significant impact on buyer conversions to purchases.  Let us know if you have any questions.

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Why Use PayPal’s Gateway with your Facebook Shop

Lillians-product-pageWe receive questions each week asking us why we use the PayPal payment gateway to process all credit, debit, bank invoice and PayPal payments in our Facebook Store application.   We recognize that there are hundreds of payment processor options that may be available for our clients across the globe. This made our selection very challenging.  Ultimately, we focused our offering to make it simple for our sellers, allow them to process the largest volume of sales and to have success selling as quickly as possible with their Facebook shop.

Below we have outlined why we think the Facebook Shop with the PayPal payment gateway is the best solution that we can provide to our clients.

  • Security – after detailed analysis we felt the ability for PayPal to store the payment information in their vault provided the highest level of security for our clients in the event of a hacker. Many competitive solutions store the information within the app providers’ servers – higher risk in event of a hacking incident.
  • Process the most sales – external research and our own testing and experience demonstrate that use of the credit/debit/PayPal combination can raise the average sales per store per month from 5 to 15%.
  • Easy of start-up – all you need to begin processing payments in your store is the email address you use to log into your PayPal account. The start-up process is simple, quick and secure. This is significantly easier than integrating other payment gateways.
  • Highest approval levels for sellers – for our sellers PayPal has a simple application and approval process making it easy for our sellers to begin selling.
  • Quick access to money – sellers have access to their payments within PayPal immediately and within a day or two if they transfer the funds to a bank account. Some competitive processors take days or even up to a week to provide funds to the seller.

Success for our sellers is defined by a quality experience and increased sales. The PayPal gateway provides a great solution for our sellers and their buyers to enhance the benefits and features of the ShopTab social commerce application.

It is important to note that ShopTab can integrate with external websites and market places via our Facebook Shop e-commerce URL integration and also can set up the Facebook shop as a Cash on Delivery (no processed payment) store.

 

More resources:

ShopTab using PayPal’s Gateway Set-Up

We recently read this blog post about the value of using PayPal or Stripe and it provided a great comparison – https://hostingfacts.com/paypal-vs-stripe-payment-solution-best-website/.

 

 

 

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Why it Makes Sense to Pay for my Facebook Shop Application

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Drive Increased Foot Traffic with your Facebook Store

FOOT-TRAFFIC
Selling in social networks is made easy with your Facebook Store app. However, sometimes completing the purchase online and shipping the item doesn’t optimize your revenue or profits. We’d like for you to consider using a couple of our favorite features to pull more buyers into your physical location.  When you do, you’ll sell more!

The truth is that buyers enjoy seeing, touching and experiencing the merchandise – a real bonus for sellers with a physical store location.  When buyers have this opportunity, your chance to upsell them can be increased dramatically. In one situation with ShopTab’s app, Lillians Shoppe,  increased their purchase amount by over 20% on average.

When you sell via a Facebook Shop, consider using these two features to drive up visits to your location and your purchase totals.

  • Store Pick-Up – Many local buyers don’t mind dropping by to pick-up their purchases saving the shipping charges and delay in getting their items. This gives you a great opportunity to show them other items and upsell them.
  • Cash on Delivery – Our COD Facebook Shop option creates a logical opportunity for the client to visit your location to complete their purchase and make final payment. Also, use this option to arrange delivery at an external location and bring items for them to consider for purchase.

Last week we talked to one client, based in the United States, that indicated she was only going to sell via Cash on Delivery since bringing clients into the store was her prime objective – she wasn’t going to offer online payments or shipping. The online social selling was a promotional effort to drive awareness about the store and her products. Getting to know the client when they come in the store was her goal and this solution was a great way to accomplish it.

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Learn Simple Social Steps to Market Your Online Store

E-commerce websites, online marketplaces and even Facebook stores are becoming popular and are very successful for many new sellers; it is prime time for all small businesses to make sure that their products are viewed online.  You can easily set up an e-commerce store, a marketplace on eBay or Amazon or even set up a Facebook store right on your Facebook business page in a matter of minutes. Once that store is setup and ready to go, you need to know how to market your products.

Regardless of where you have placed your products online, you need to create a marketing strategy to guide your activities.  You may already have a plan to drive customers to your physical store location; this is a good starting point when taking a look at how you can market yourself in the digital space. However, the options online are almost unlimited since you are opening up the world to your products.

The first and lowest cost step to a solid marketing strategy is to take advantage of the popular social media sites, especially if you have a Facebook shop on your Facebook fan page. Use these channels to promote your products, build brand awareness, and interact with your customers. The more you interact with customers and you continue to be active on these channels the more you will begin to build trust with current and potential customers. While most of your engagement is free to create, it may make sense to add paid advertising options from a platform such as Facebook or Twitter to drive new users to your page and gain exposure to your products and brand.

Social sharing is a route you can take to encourage people to share products from your news feed or online store. We suggest that all sellers provide social sharing buttons for the top social media sites such as Facebook, Twitter, and Pinterest. These can increase exposure for you ecommerce site, marketplace listings or Facebook store. Our Facebook store app, ShopTab, lets your customers quickly and easily share your store’s products on their favorite social media sites.  Encourage your fans to do so.

social_share_link

We know that special promotions and “deals” work very well inside of social networks – there is lots of research to back this up.  We suggest you offer your customers promotions and then market them directly on your fan page news feed. An app like ShopTab provides a quick way to post that promotion right from your product listing page. Showcasing your special offers will help create a buzz with your customers and they will be more likely to socially share the links to your products. Take advantage of the simple posting options to both Facebook and Twitter new feeds.promote_boots

Now for the hard part of the discussion, social networks weren’t built as a sales channel. They are in place first for individuals and brands to start conversations, engage their fans and be social.  This means that integrating your products and store into the discussion requires some nuance. Selling all the time in your news feed will turn off your followers.  Make sure you are first engaging them in your brand, telling your story, listening for their queues about their needs and then pull in your products and store to highlight new products, new directions, deals and offers that may not be available to non-fans. Done in the right way this product information will be appreciated and you will see sales.

These are simple steps and tools to promote your products and services but the real effort lies in making this all work in a social context for your brand.  The trend to buy online is compelling for buyers and sellers.  Make sure you take the time to learn the unique attributes of each of your online selling channels.  Simple to say, hard to do really well.  Good luck!

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4 Steps to Effectively Promote Your Products On Twitter

Most research has shown that Twitter users live on their news feeds. They like to see what is going on with the people and companies they are following on Twitter. A challenge that social commerce retailers’ face is how to appear in customer’s news feeds to create brand awareness. The Facebook store app, ShopTab, provides the “Promote” functionality within the store application, making it easier than ever to promote your products to fans.

Another challenge that social commerce companies face are that soon Twitter will move everyone over to their new design. It is important to use this change to your advantage and to know how to better promote your products through this channel.

1.       Use ShopTab’s “Promote” Feature

When you are in the admin panel of your Facebook store app you can select the new Tweet button for the product you want to promote on your Twitter page.

promote_update_twitter

You can then develop the creative message you want to convey to your audience (it must still be within the 140 character limit). This message will post directly to your Twitter page and will show up in the news feed for all those who follow your company.

promote_update_twitter_page

As mentioned above the post you created will show up on your followers’ news feed and will be accessible for desktop or mobile users. This is a great way to drive sales to your Facebook shop.

2.       Utilize the New Twitter Design

When your page gets moved over to the new Twitter design, which is more visual than the previous design (some call it more like Facebook) you will need to make sure that your profile has all the new features. This is going to include larger images.

Images are going to be more abundant on the new design for your company’s profile. If you have not switched over to the new design yet here is my personal example below. You will need to make sure that all the new features are in place for you, such as the larger cover image.Twitter_promote

3.       Change Your Content Strategy

The new Twitter updates will almost require you to update your own content strategy. They are putting more emphasis on images in your posts and they are making them more prominent. This will be more similar to how a Facebook image would appear in your news feed. Images are what most often grab your audiences’ attention. If you weren’t already incorporating a lot of images (as you probably weren’t since in the old layout they were not prominent) you should now use this opportunity to make your posts more visual. The faster you adapt to this change the faster you will be able to effectively reach out to your customers.

4.       Know What Your Customers Want

Knowing what your customers want through social media is a key element in how you interact with them. If you currently have a Twitter then you probably have a good idea of why your customers are following you. Don’t let the new layout drive you away from your original mission.

Use the more visual elements to communicate more effectively and provide your customers with what they are looking for whether it’s a product or customer service.

Twitter allows you to communicate and promote products effectively to your customers be sure to utilize the new Twitter features to reach your audience and use the integrated Facebook store app features to promote your products and drive the business back to your Facebook shop.

Resources:

  1. 1.       http://support.shoptab.net/hc/en-us/articles/200584076-Promote-Your-Products-in-Facebook-and-Twitter

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Use Facebook Ads to Drive Sales in your Facebook Shop

You did your research and have set yourself up with a new Facebook store app.  Now you need to drive customers to your store to generate revenue. There are different marketing avenues that you may take to promote your products.  For new store app users, we suggest you review our FB store quick start guide to see simple and quick success options with our free tools. However, there are times when using Facebook’s advertising platform can make great sense for driving sales and growing your followers.

When using Facebook ads we recommend providing a discount or a packaged deal, since these perform very well within Facebook.  For you to discount your products you will need to login to your account and edit the product that you are looking to discount.  You can adjust your pricing in the price field area shown below. We suggest you note the reduced price in the product title and even in the description.

hiking_boots

After you have discounted your product price and saved the changes you will notice a button under the product listings page that says “Promote”. You can use this button to let your customers know about the discounted price directly on your Facebook Fan Page for your followers.  This is a free tool for all ShopTab users to use.

promote_boots

On this Promote dialog, you can see that there is a specific link provided for this product which will allow you to not only promote the product directly on your Facebook page but you can also use this link to promote your product with Facebook Ads  or other platforms (ex: an email blast or in a tweet).  You’ll want to use this link because it has special “smart link” technology that will allow all desktop, tablet and mobile users to access the product page with an optimized landing page.

promote on wall_boots

To broaden your reach outside of your followers on Facebook, use this special product link with a Facebook ads campaign so you can directly target people that may be interested in your store and its products.  To create your own Facebook ad do the following:

  • Go to https://www.facebook.com/ads/create/.
  • From here select the goals you would like to accomplish with the ad campaign
  • Facebook will then ask you for more detail on what you chose to accomplish so it knows where to guide your customers.

You may choose “Page Post Engagement” if you want to direct them  to use that link that is populated from the “Promote” feature in the app to direct traffic to the specific products.  This is a great route to take to let consumers know about the discounted product you are offering.  For other campaigns, you may choose to direct them to the main store landing page – the smart link for the full store is located under the “Settings” and “Activate Mobile Store” tab in ShopTab – grab either of the links noted below.

mobile_store_boots

After you choose where you want to link you campaign, you may then choose images that you would like to display with your ads. Below that process it will ask you a series of questions about who you want to target and what industry your products fall under – perfect for a real focused targeting for your product. The last section is going to be the payment information area. You will need to read the details on whether you are paying by impression or paying by click and you will be asked to select a daily budget for your ad.

You may pair the integrated ShopTab “Promote” feature with Facebook ads to reach a much broader market. Those two avenues work together very well to create a solution for you to quickly sell products, generate revenue and expand the followers to your fan page.

If you run a campaign with Facebook ads, let us know what you learned.

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Adding Promotions to Your Website or Blog Equals Additional Revenue

Facebook is constantly evolving and striving to develop new features. They recently introduced the ability to embed Facebook posts on your website or blog. What does this mean for you? It allows you to have your visitors interact with your page in a way that they couldn’t before. You have always been able to have promotional posts on your Facebook page, and now you can also embed them on your website or blog, extending the opportunity to creatively promote your Facebook store items.

Your visitors are able to interact with the embedded posts by:

  1. Liking or sharing the post directly from your website or blog
  2. Visiting the Facebook page or profile
  3. Liking or following the Facebook page
  4. Adding a comment to the post
  5. Viewing the post’s comments and shares
  6. They have the ability to embed the post on their own website or blog

The embedded Facebook posts display the way that they do on your actual page so your posts will still include the original image, videos, hashtags, and text content. This is one of the features of embedding posts that allow the same type of interaction as when the post is on your actual Facebook business page.

An important detail to note is that your posts must be marked as “Public” in order to be embedded. If your post is public then you will be able to choose from the drop-down menu to “Embed Post”.

embed_post

A dialog box with a code will then pop up that you can copy and add to your website or blog. Once you have the code you can add that into the code on your website or blog to have that post embedded.

embed_code

Once you have embedded the post onto your blog or website this will enable you to further promote your Facebook store items or any other popular post You are still able to promote with a few clicks on your Facebook, Twitter, and Pinterest promotion buttons in your Facebook store app, but now Facebook has made it even easier for a wider fan base to interact.

Your visitors can socially interact with you more through your blog and website besides just being able to comment or share your pages. They now have the ability to share individual posts and like your page directly from your website or blog. This takes out the extra step of having visitors bounce from your site to your Facebook page. You can reach them with your website, blog, and Facebook all in one convenient location.

This Facebook feature will create more promotion abilities and user engagement opportunities than ever before and will allow you to reach a wider audience. Utilize the embedded post function for those discounted products to develop the most buzz about your Facebook store and its products.

 

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