Notification of an Order from Your Facebook Store App

There is nothing better for a merchant than receiving a notification of a sale!  So, what happens after the buyer selects a product in your Facebook store and completes the purchase either via credit, debit, PayPal or even for a Cash on Delivery order (COD)? We explain the complete order management process in this link but we want to specifically focus on the merchant notification in this post.

Integrated Cart
ShopTab’s integrated cart uses the PayPal gateway for credit card, debit card and PayPal payments. It is easy to set up (only takes an email address) and if you don’t have a PayPal account, it can be set up in minutes and immediately process orders.

As soon as an order has been completed, you will receive an email notice directly from PayPal, not ShopTab.  An example is noted below.

PayPal_Receipt_ExampleSince PayPal finalizes the receipt of the order AND captures all shipping information it made sense to use their notification system and leverage their features for the management of the order (cancellations, refunds, shipping information, taxes…). Log into PayPal and you can immediately manage the order. An example of the order detail is below.

Beatles order_Ink_LI

The buyer of your items will also receive a receipt immediately confirming their order.

Cash on Delivery (COD)
You will receive an email from ShopTab immediately upon the order’s completion.  The detail that you required from the buyer will be provide as well as all items they put in the shopping cart.

COD_Email

With COD, you should contact the buyer and arrange for the final payment and delivery of the item.

Notification of an order in both cases happens immediately.  Let us know if you have any questions.

Read More

Facebook Ecommerce: The 5 Step Selling Guide

The first step to successfully selling and promoting your products on Facebook is to setup a Facebook store. Once this has been setup you can use the functions within Facebook to drive customers to your shop. Follow these 5 social selling steps to success:

1.       Choose Your Brand Personality

When determining your social personality you should consider whether your posts are going to be lighthearted and humorous, inspiring, thought provoking, or informative. TO determine what time of brand personality is the most effective for you, look to your current brand’s image and the way you interact with customers. This will point you in the right direction of why your social personality should say about your brand. Once you have decided which posting will engage the best with your audience be sure to stay consistent with that personality.

2.       Interesting and Engaging Posts

This area can sometimes be a bit more complicated as it can be difficult to always come up with the right material to post for your business while still remaining true to your personality. One thing to always keep in matter no matter which brand personality type you are using is to always try to include an image or a video with your post. These are more interactive for users and create more opportunities for them to like or share your post which will then be visible to an even wider audience. Studies have shown that images with human interaction are particularly successful; keep that in mind when you are developing your posts.

Another way you can create interesting posts are by using questions to encourage your customers to engage with you on your Facebook page. You get more engagement from your fans while also finding out with products they prefer. When your fans are commenting on questions or even just giving general feedback be sure to respond to them so they know you value their opinion.

3.       Promote Your Shop

When you are posting images and comments about your products always post a link back to your shop. This makes the product easy for customers who are interested to find and purchase. To find the quick link for your products within your Facebook shop you can go into the admin panel and click on the My Products tab and from there you will see Facebook and Twitter icons that will allow you to promote specific products on either of these social channels.

Promote your store by linking back to your Facebook shop in general by going to the Settings tab in the admin panel and then selecting the Promote My Store feature.

4.       Create Special Offers and Discounts

Fans and customers can be very loyal to a brand when they feel that the loyalty is reciprocated. Make them feel appreciated by offering them special offers and discounts on products. This can be easily promoted directly on your Facebook fan page. There are also Facebook daily deal apps available for your fan page that will offer discounts for a limited time only to your fans. This app creates an exclusive offer for your friends and shows them that you value them as fans and customers.

5.       Track Your Success

Facebook has an analytics system built in that allows you to track your successes. This system is known as Facebook insights and it is located at the top of the admin panel of your Facebook fan page. Facebook insights track your likes, reach, and social engagement.

In the Facebook insights panel you can spend time evaluating your posts to see which types of posts received the most comments, likes, or shares. You can also use this area to determine which types of special offers or discounts drives the most sales. In this section you will also be able to see how many page visits you received during the time period and what types of people are interacting with your store.

Are you already selling on Facebook and using other methods to promote your products? Let us know what works for you!

Read More

Jump Start Your Social Strategy Planning

Happy New YearAnother year has come and gone. Did your social marketing and Facebook Shop achieve their goals this year? If not, have you taken the time to look back over your social commerce plan to review what may and may not have worked the best to drive impact for your brand, products and services? During the review process think of the various ways you can make 2013 the best year for new revenue yet! To help with your brainstorming session, we have gone back through our 2012 blog archive to select the top 5 blogs that will boost your Facebook business/fan page for your Facebook store.

1)   The Power of a Facebook Share: A Facebook share is one of the most powerful selling tools you have. Make sure you utilize these shares often in 2013.

2)   Cash Selling on Facebook: Are your products hand-made or sold in cash based economies? Consider using our COD selling option for your social store. We have clients driving new sales daily using this unique online selling tool.

3)   Add Dimension to your Social Marketing: Extend the promotion of your brand and products outside of Facebook – learn how!

4)   Delivering Beautiful Results with a Facebook Shop: Driving qualified traffic to your website is like gold. Learn how using a Facebook shop works as the best traffic driver for your website.

5)   Engage in Social Psychology to Impact Social Commerce: Learning about your fans and clients will lead to the best avenues to appeal to what they want.

Start off the New Year and use these proven posts to develop your goals and strategies. Also, be sure to take a look at our social commerce strategy guide to help you get started in the right direction for your overall strategy document.

Do you have a favorite idea, tactic or trick that worked for your Social Marketing in 2012 that you want to share?

Image link

 

Read More