Facebook can be an effective tool in reaching your audience if you know how to maximize Facebook ads and use them correctly. You can drive this traffic to multiple locations such as your Facebook page, your website, or your Facebook store.
It is important to note that you have news feed ads and the right column ads available to you. The right column ads are paid ads that show up on the far right side of the page. When you distinguish your target demographics, Facebook uses this information to target Facebook users that would be the most interested in your products or services.
News feed ads are more visible to your consumers because they are showing up in their news feed. This can make them more valuable to your business as they are more likely to get seen by the consumer than the right column ads.
Whether you decide to create a news feed ad or a right column ad you will still need to have a Facebook page that promotes your business. Once you create the business Facebook page you are then eligible to create either type of ad. Make sure that you don’t neglect the business page you created especially if you are driving traffic back to your Facebook page.
There are some benefits of the newsfeed ad:
- As mentioned above more visibility
- Larger ad for more content
- You can include a larger image with your ad
When creating your ads be sure to have the text and images well prepared before implementing the ad. Be sure that the main points of your message are in the top of the content. If you have any special offers or discounts on products or services the top area of the ad is the best place to showcase this deal. Any time you are offering a discount there is a high incentive for consumers to click on your ad.
Facebook ads are an effective way to drives sales and they can be directed to any landing page. You can direct them to your website, your Facebook shop or any other ecommerce site. If you are looking to direct them to your Facebook store you can use the smart links in the app to promote your products. You can pull these links from the “promote” feature in the app that is located under the product listing or under the settings tab in the mobile settings area. You can see this area pictured below.
Both types of Facebook ads are highly targeted and you can use this to reach the audience with the highest potential to convert. These ads offer a variety of demographics, make sure that before you develop your ad you are well versed in the demographics that make up your best target audience.
When developing your Facebook ads be sure to use several types of ads with different ad copy and images to determine which ones are the most effective. There are no set guidelines to determining what types of ads are the most effective for your business, try out a few and see what is the most effective for you.
Already using Facebook ads? Let us know what works for you!