With so many online shopping cart options, finding what is best for your business can be overwhelming. Each week ShopTab features one online shopping cart, interviewing the featured cart’s developer to provide an opportunity to learn about why their cart may be right for your business.
This week ShopTab had the privilege to speak with Brett Florio, co-founder and president of FoxyCart. Florio has been involved in web technologies and internet marketing for the past decade. He is responsible for FoxyCart’s marketing, business development, and researching new functionality that the programmers think is impossible. He lives in Seal Beach, CA, and enjoys discussing politics and religion over happy hour tacos if you happen to be nearby.
FoxyCart had an “accidental” launch mid-2007. Without any intention to go live or any prior marketing they started to receive signups thanks to some #1 rankings on Google. Despite having “just a few more” pieces of functionality to implement, they were pushed out of the nest. In the two years since the launch, they have developed the functionality on their roadmap even more than they initially anticipated thanks in large part to their amazing community.
FoxyCart puts a large focus on customers and their satisfaction, effectively utilizing their inputs and ideas to continuously improve and develop FoxyCart’s service. FoxyCart is designed to eliminate frustration for web retailers, store owners, and entrepreneurs. It is extremely easy to use, fully customizable with CSS and HTML, and built to cleanly integrate with your existing CMS systems via XML & JSON. (more…)