Using Your Facebook Fan Page to Make Money

Do you have a niche market with an engaged audience and large fan base? If so, have you ever thought about becoming an affiliate marketer? Successful affiliate marketing relies on creating partners (you!) that have an audience that is ready and willing to purchase their products. That audience is typically developed through a blog, website and now social media outlets such as Facebook. This is where you come in.

Let’s say you have a Facebook fan page dedicated to your passion around baseball or your favorite baseball team. You have a large Facebook audience with over 2,000 fans. They are continually engaging with your posts and often times start discussions of their own.  If you favorite team is the Boston Red Sox why wouldn’t your fans want to buy products about their favorite team right from your Facebook page?

Screen shot 2012-12-28 at 1.46.37 PMSo how do you go about finding an affiliate marketer that has products to match your niche market? There are several websites, such as Commission Junction or Doba, that allow you to search for specific products to sell and match you with the right affiliate(s). You can also search in Google for specific keywords to match you with companies that affiliate market, such as MLB product affiliates.

Now that you have found potential affiliates to partner with you can think about the marketing that will focus on their products. If your large fan base is engaged on your Facebook page then using a Facebook store is a logical step. You already have the key element in place to open a successful storefront – your audience of fans. For more information on opening an affiliate Facebook shop be sure to read last week’s blog post.

Once you have the store placed on your page, consider using standard Facebook posts to highlight your products.  Additionally, you can use Facebook’s promoted posts to extend the reach of your posts to a larger portion of your fan base.  According to eMarketer six in ten Facebook users alerted their friends to new products. That translates into 60% of your fan base promoting your affiliate products!

To get started in affiliate marketing begin with your search to find the right affiliate products to sell and promote. Then lay out a marketing plan designed for your audience. For more technical details on how ShopTab works for affiliates read our FAQ on affiliate marketing.

 

 

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Affiliate Marketing Means Success with a Facebook Shop

As an affiliate marketer have you ever thought that you need to be utilizing social media channels but just don’t know how? Being an affiliate you know that your success depends on the size of the audience you can reach with the products or services you’re promoting. What better way to reach new customer then through the use of Facebook. Facebook’s audience is currently over one billion and growing. That means that there is a whole new world of new customers just waiting to “like,” “share,” and promote your products.

So how do you place your affiliate products in the Facebook platform? Simple, you implement a Facebook shop for your business/fan page.  Once you get that working, it is time to think about adding this option for your existing publishers/partners and recruiting others based upon their social audience.

Why a Facebook storefront with ShopTab?

What makes us different from other Facebook store application providers is our platform was built to direct traffic back to an existing eCommerce website. The same site you’ve optimized to drive successful conversions.  Through various client interviews and case studies, we have learned that our application not only can boost your traffic from your social sites, but it can also aid in Facebook page engagement.

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Since we were built to redirect traffic during the purchase and checkout process that means our back end is built for hyperlinks for each product. For an affiliate marketer that means you can provide these hyperlinks with unique tracking code for each one of your products in your Facebook storefront and in your partner’s storefront. This should work within your current structure for how you sell and report to your network.

Hyperlink in ShopTab admin

We also have made it easy for you to upload a large quantity of items with a simple data feed. Typically it is .csv file but we can also accept .xml, and Google Product feed. This feed can be modified for all of your partners to reflect their individual tracking information.For more technical details on our data feed files you can read more in our support document.

How do I make my storefront successful?

A crucial element to the success for your affiliate marketing in Facebook or any location all comes down to your marketing plan. You have to have a plan in order to measure your success and determine your goals. If you need help getting your social marketing plan off the ground then look no further then our social commerce document. This provides the blueprint for social selling success.

Get started with your own Facebook store and demonstrate success to your network for how social selling can be an incremental driver for their success. Once you have your store in order, it will be time to engage your partners to educate them on the ease of setting up a store on their Facebook page and how they can create more selling opportunities selling your products and services.

If you think that ShopTab is the right fit for your affiliate marketing needs then give us a try, it’s a 7-day free trial. If you have more questions about how we can help you with your affiliate marketing contact us at support@shoptab.net. We’d be happy to answer any of your questions.

Next week’s blog we will explore using your Facebook Store as a publisher for your affiliate marketing relationship.

 

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