Got ya! You saw six tactics and “BAM” you were sold. Don’t worry we will give you the six tactics, but we think most people quickly jump to tactics to fix things, instead of creating a strategy to drive their activities. We believe you should consider building an overall social strategy so that these tactics will have more value to your business.
In the first post in this series on Social Commerce Strategy, you set your strategy and determined your objectives. In the second post we figured out a number of ways to grow your audience but now you need to know how to keep them interested and active. We’ve seen many marketers rush the first two steps by moving to step three too quickly. This can just be a waste of time if the planning hasn’t been given its due. Putting the cart before the horse doesn’t work for the cart or for social marketing!
Here are six tactics as promised! To see more than these six tactics visit our social commerce strategy white paper “Return on Facebook” for over 20 stellar tactics for your Facebook shop as well as links to other websites for more tactics.
– Ask follower to post on your wall/home page and provide a free sample of a product for the most creative post.
– You don’t have to put all of your products into your Facebook shop. If you have a fully functioning website then use this as an opportunity to promote “on sale” items only available to fans by creating a special category for your store or even have it as the only category.
– If you have a Pinterest account, encourage your fans to post images onto your shared board.
– Create a “Featured” page that only has unique products or price specials available to your fans.
– Create packaged offerings (put two products together at a discounted price) that only are available to your fans.
– Introduce products on Facebook first, offer a special deal for these early users. Create urgency by defining a short time period for the offer.
Below are the first two articles in this series: