Social Commerce isn’t just limited to selling of hard goods or services. Online selling has topped $1 trillion worldwide, according to eMarketer, and the sale of digital goods has been the fastest growing category for the last few years. The opportunity to incorporate digital products into your social marketing is extremely compelling when you consider the scale of Facebook and Twitter users alone.
We have thousands of clients that have been successful selling their products on Facebook using our social selling strategy and Facebook Store app. We believe that digital goods may provide an even more compelling opportunities to raise awareness for your brand and products because of these factors:
- Social commerce is a perfect environment for impulse buying. This is especially true for things like books, music or even software. In many cases these are small purchase price items.
- Social references (i.e. my fans and friends) have a high influence rate on purchases. What better way to be exposed to a product either shared by a friend or promoted by a fan page I enjoy.
- Social network users are looking for deals. Make distinct special offers within your Facebook Store for your products will drive incremental sales and not impact your traditional online selling channels.
- Marketing requires multiple impressions before a prospect makes a purchase. Facebook users are on their news feed for hours every month. You can’t afford to miss those impressions.
Whether you have an existing e-commerce site, sell your digital products in a marketplace or sell via your blog, we believe adding a Facebook Store will an essential element to add to your marketing strategy to engage your social network.
(Example ShopTab Facebook Store listing using Google Checkout)
To facilitate the digital purchase, we’ve recently recommending using Payloadz (www.payloadz.com) with ShopTab since they provide a highly secure platform, numerous payment integration options (Google, Amazon and PayPal), a simple set-up process that creates HTML code, a marketplace for your products and the ability for others to sell your products with a detailed affiliate marketing program. Feedback from a few clients indicates they have covered all of the bases for their products. There are numerous digital download selling options outlined here that potentially can work with ShopTab.
If you have digital goods and have built a Facebook presence, now is the time to launch your store and begin your social marketing. For simple implementation instructions, we have provided a detailed FAQ on digital products in your Facebook Store. Let us know what you think of this solution.