“Photo’s on Facebook generate 53% more likes than the average post,” according to HubSpot. That caught your attention didn’t it, it caught ours too. So before the holiday marketing season has come to an end we wanted to give you a few tips to utilize this huge social sharing opportunity for your products.
First off, start adding visual content to your Facebook page. Whether it’s with product images or just pictures of fun things that relate to your business.
This is a great way to get your audience engaged while keeping them entertained at the same time.
But the best part about photos is when you include links with your images you can drive traffic to your Facebook shop or existing website. HubSpot reports that images with links saw 84% more link clicks then plain text with links.
Here’s a quick tutorial for posting images:
1) Pick the image you want to post and save it to your computer.
2) Go to your Facebook Business/Fan page and click on Photo/Video
Select Attach Photo/Video
What the final product will look like.
Think of other ways to utilize images to drive your customers back to your social shop. For example, image sharing sites such as Pinterest and Instagram offer the same link driving opportunities. The key to having a Facebook store is the marketing done around the application. Don’t miss out on this proven link driving strategy in your marketing plans.
Do you have great examples of photos boosting your sales? If so please feel free to share!