Mobile commerce is exploding, and there’s no sign that it will slow down. Driven by rapid adoption of tablets and smartphones and faster, easier ways to pay, mobile commerce now accounts for 7 percent of all e-commerce sales, roughly a 7x increase since 2010. That number is expected to rise to more than 50 percent in the next three years.
Internet Retailer estimates that mobile commerce in 2015 will grow 2.58 times faster than total e-commerce sales, which they project will grow 15% this year to an estimated $350.64 billion. They also estimate that 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014.
If you’re the owner of a Facebook store, these numbers are important to keep in mind. The only way to effectively sell on Facebook is by capturing sales on mobile devices. That’s why we created smart links that work on mobile phones and a handful of other mobile friendly Facebook selling features.
In previous posts we’ve shown how much Facebook store sales on mobile devices have grown over the past year. Customers want to shop on the go, make purchases when they’re ready to buy, and not be held up by the need for a computer or a physical store.
The introduction of Facebook’s call-to-action button is creating several positive outcomes for web and mobile merchants, including lower customer acquisition cost, increased sales conversions, and higher customer lifetime values.