We’ve written a lot about Facebook’s call-to-action button, and with good reason. The call-to-action button can be one of your Facebook shop’s best conversion tools, especially on mobile devices.
If you already have your call-to-action set up on your page, you might be wondering how it’s performing. You probably know that the button only drives customers to your Facebook store if people are clicking it.
Luckily, Facebook provides an easy way to check the performance on your call-to-action button over time. After you’ve set up your button, you can view weekly/daily clicks directly from your Facebook page.
To get started, go to your Facebook page and click the drop-down arrow next to your call-to-action button. Select “View Insights” on the drop-down menu.
You’ll notice a pop out showing all of your call-to-action clicks from that week. You can see which day was your top performer and how many clicks you’re receiving compared to the previous week.
This tool is great for answering questions like:
1. Did the Facebook store discount I ran this week lead to more call-to-action clicks?
2. Are my call-to-action promotions driving more people to my Facebook store?
3. Do I get more clicks on week days or on weekends?
If reaching your fans organically isn’t driving desired results, you can promote your call-to-action through the Facebook ads platform, similar to how you might boost a Facebook post to drive sales.
To promote your button, click the “Promote Call to Action” button found on the call-to-action pop out.
Understanding your call-to-action activity is key to understanding how potential customers are getting to your Facebook store. We recommend checking its performance at least once per week to learn about user activity and turn any relevant insights into action.
Any questions about your call-to-action button performance? Send an email to firstname.lastname@example.org or message us on Facebook.