With a PayPal cart, you don’t have to worry about managing your shipping or taxes inside of your Facebook store provider. You just go into PayPal, update your information, and then it’s reflected directly in your Facebook shop’s checkout page.
I wrote earlier this year about why ShopTab chose PayPal as a cart provider, and one of the main reasons is the added level of security for your information and information of your customers. If you choose to use a provider outside of PayPal, make sure you know where the information is stored and how they handle possible security issues (seriously, call them).
I wanted to take some time in this update to show you how to customize the shipping options inside of PayPal so you’ll be ready to go when you start selling on Facebook.
It’s important to note here, PayPal settings vary by location, so this guide is primarily for US-based sellers. If you’re reading this and thinking you’d like a similar guide for outside of the US, just let me know in the comments. I’d be happy to write more for different locations if there’s enough interest.
Alright, let’s jump right in.
Step 1: Login to PayPal and click Tools at the top of your navigation.
Note: If you’re using an older version of PayPal, you may have to click a button that says Profile/My Selling Tools
Step 2: Click “Shipping Calculations” under the “Manage Your Business” section
Step 3: Click “Start”
If you get confused on this step, I can’t help you.
Step 4: Choose Domestic or International Shipping, then click “Add New Shipping Method”
For this example, I’m pretend like my Facebook store only ships in the US.
Step 5: Choose where you want to ship your products.
In this case, I want to ship to All States and Territories. To choose that option, click “Add”, then click “Continue”
Step 6: Set up your shipping method, delivery time, and shipping rates
There are several options for shipping method. Most Facebook stores will use “Economy” or “Ground” unless you want to provide an expedited option for your customers. We also recommend 3-5 business days for shipping (if you plan to ship the item within 1 day of the order and if you’re not shipping something huge like a box of bricks).
This example is shipping set up by “Total order amount” which means the shipping is calculated based on the total $ value of the order. In the grid below, you can specify what rates will be applied to what ranges of values.
For example, if someone buys something that costs $75.00, they’ll end up paying $9.95 in shipping (I also made orders over $100.00 with free shipping… people love free shipping. In fact, it’s one of the most effective types of promotions)
Can’t decide how much to charge for shipping? Most postage companies will have free shipping calculators (here’s the shipping calculator for USPS)
Step 7: Check the details you just put in, and click “Save Shipping Method”
Step 8: Add another shipping method (if you need one)
Many of our brick-and-mortar Facebook store clients like to add a “Store Pickup” option for their customers. This is a great way to drive foot traffic from your Facebook shop to your physical store. Click “Add another method” if you want to add this option, then select “Store Pickup” under the shipping methods section.
Step 9: You’re all set!
The shipping methods you’ve added in PayPal will now automatically be added to purchases in your Facebook store. When an order is placed, you’ll be able to see what method the customer chose, and where you need to ship the item (customer name, address, etc. will all be included in the purchase email from PayPal)
This is what your customers will see on the checkout page. Notice that this is where the customer will be able to select which shipping method they want.
You’re ready to start selling! If you have questions about your Facebook store shipping with PayPal, just let me know in the comments. I’m giving free Facebook store audits until the end of the month and I’d be happy to help you out with your set-up.
You can also message us on Facebook.