One of Facebook’s most powerful selling tools is the call-to-action button that was announced a few months ago. The call-to-action button can be added to any Facebook business page, and it allows Facebook shop owners to convert fans into customers (on both desktops and mobile devices).
We’ve covered how to set up your call-to-action button and showed how the call-to-action button can drive product interest and sales in other posts.
Facebook has recently added a new capability for the call-to-action button, the ability to promote.
Once you’ve added the call-to-action button to your Facebook page, it will appear on your page’s cover photo and you’ll see the option to promote it.
To promote your call to action:
- Go to your Page
- In the top right corner of your Page, click Promote
- Click the first option – Promote Your Call to Action
- Add the details for your promotion
- Click Promote > Confirm
Adding the details will look something like this:
You’ll be able to create a headline, add text, choose an image for the promotion, and target the promotion by location, interests, age and other demographics.
It’s important to use Facebook’s targeting options here – if you have a brick-and-mortar shop, we recommend targeting people in your geographic area.
After you’ve launched your promotion, you’ll be able to view the results in your Facebook shop performance dashboard. You’ll be able to see how many people have viewed your store, how much social activity (shares, tweets, and pins) you had, and how many buy clicks you had.
If you need any help interpreting your Facebook shop analytics, take a look at our latest blog post on analyzing your Facebook shop performance dashboard.
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