Facebook announced one of it’s best new features for Facebook shop owners this month.
You already know from our post about Facebook Page response times that you can show messages that indicate you’re to respond “within minutes,” “within an hour,” “within hours” or “within a day.” Facebook then calculates an average response time for your Page and displays it to your customers and potential customers.
What most people don’t know is that there’s also an “away” message that can be shown or delivered when no one is available. Messages submitted during an “away” period (e.g., in the middle of the night) won’t be factored into your average response time calculation.
Facebook is also allowing something called “instant replies,” which are automatic messages that contain any custom text you’d like to display when you’re away (e.g. “Thanks for reaching out. We’re away right now, but will get back to you as soon as we can!”)
According to Facebook:
“Even if a Page typically responds to messages within an hour, they can can set their visible response time to within a day and set customer expectations accordingly. This updated feature gives Page admins more control and flexibility to use their Page as a communication channel.”
We’re pretty excited about this new feature. Away messages will encourage Facebook shop owners to do a better job of communicating with customers and prospects visiting their Facebook Pages. This also advances Facebook’s mission of making Pages a communications platform businesses (especially local businesses).
You may not see this feature on your Facebook page yet. Facebook says the new tools and capabilities are “starting to roll out globally now and will be available to every Page in the coming months.”
Have questions about starting a Facebook store? Email us at email@example.com or message us on Facebook.