Creating a Facebook store is a great way to sell on Facebook, but it only works if you’re able to effectively promote your products (you can’t just place the store on your Facebook page and hope people on the internet will stumble upon it). If you’re not selling enough on your page, it might be time to try something new.
It might be time for your first flash sale.
A flash sale is a deal or discount that you provide to your customers for a limited period of time. If you’re new to flash sales, follow this guide and you’ll be hosting your own sale in no time.
Step 1: Choose your discount/deal type
Before you can create your first flash sale on Facebook, you need to decide what type of discount or deal you’re going to provide for your customers. Options include:
1. % off certain products
2. % off all products
3. Free shipping for orders over ____ amount (refer to our post about PayPal shipping set up to make this happen)
4. Free shipping on everything
5. Product bundle
6. Whole amount discount (e.g. $10.00 off)
This is just a preliminary list, and you can get even more creative with your sales if you’d like. We’ve seen Facebook stores provide deals for new fans, deals for fans that share the most content, and deals based on limited inventory. While the options seem unlimited, it’s best to start with something simple and expand from there. Some of the most successful Facebook store flash sales we’ve seen are something simple like “20% off all products” or “Free shipping on all products”.
Step 2: Choose your timeframe
When choosing a timeframe for your deal, you want to think about a few things. You don’t want to run your flash sale when everyone is at work (Monday at 11:00 am for example) and you don’t want to run your flash sale when everyone is going to bed (like 11:00 pm) – that seems like common sense, but it’s really important.
At ShopTab, we’ve found that the best time to run a deal is in the evening on a week day (people are usually out of the house on weekends, but on week days they are more likely to be at home on Facebook after work). Between 7:00 and 9:00 pm is a popular range, but you’ll want to think about your fans and their lifestyles before you decide on a time. You may also have to consider time zones if you are selling to an international audience
Step 3: Build excitement
You should start promoting your flash sale at least 7 days before it goes live. You want people to know exactly when your deal is live and that takes a lot of promotion. Create at least 3-4 Facebook posts about the flash sale, and post them throughout the week leading up to the sale. You may also want to consider boosting your posts on Facebook ($5/post can go a long way) to get more people to see it.
Tell your fans exactly what type of discount they’ll receive. If you are limiting inventory, tell them that they should shop fast before you run out of items.
Step 4: Get personal
Don’t be afraid to message individual fans that shop your products often or ask your friends to share the sale – Facebook was designed for social interaction, so it’s important to be as social as possible (even at an individual level). You may also want to share your promotions on your personal Facebook page.
Step 5: Post more on the day of the deal
You should post at least 2 times on the day of the deal to remind your fans about the upcoming flash sale. People are busy, and will likely forget about the sale unless you remind them and remind them and remind them. Don’t go crazy and post 10 times (this will hurt your Page’s engagement), but it is important to realize that you are competing with other Facebook posts for your customer’s time and attention.
Step 6: Be available when the sale goes live
Your customers will inevitably have questions during your sale, so be close to a computer (or a phone with Facebook access) so you can help people out when they need it. You’ll also want to see when orders come in so you can learn how your customers are behaving during the sale (i.e. do they buy immediately when the sale goes live or do they shop around for a while?)
Step 7: Create urgency
When the sale is about to wrap up, tell your fans that they “only have _____ minutes left before the sale is over!”
Creating a sense of urgency is a great way to get more sales (telling your fans that you have “limited inventory” can also do the trick)
Step 9: Remind your fans about the next flash sale
When the sale has ended, create a post for the following day that reminds your fans about the next flash sale. You may find that having a flash sale at the same time each week is a really effective way to sell more through your Facebook store. As you continue to promote your Page and grow your fan base, people will start to learn exactly when your sales are… meaning they’ll come back time and time again to see the deals and buy more of your products.