But how do you decide which posts to spend money on? You probably already know that you can boost everything. You only want to spend money on posts that will help you grow your business.
The key to choosing posts that have already gotten noticeable engagement. Audiences are more likely to engage with your content if they’ve noticed that others have already “liked” or “shared” the content. Use the traction you already have on a post to validate that the post is high quality and then boost it to reach more people.
If you boost a post prematurely, you may be wasting money on a post that doesn’t resonate with people. No matter how good you think a post is, it may not be what your audience wants. It’s difficult to predict exactly what your fans want to see, and the only way to know for sure is by boosting posts that do well organically.
But how many “likes” and “shares” makes a post high quality?
The answer varies for everyone. A good rule of thumb is to only boost a post that in in the top 15%-20% of your best performing content. You may want to double down on boosting if you’re in a busy shopping season.
When you choose a post to boost, always remember to track the results using your Facebook store analytics dashboard. You’ll be able to see how many people people engaged with your post, how many “buy now” clicks you had in your store and how many Facebook store page views you had. This information will help guide future decisions about what content is best for promoting.
Have any questions about promoting your Facebook shop content? Email us at firstname.lastname@example.org or message us on Facebook!