Facebook Shop Now Button

Facebook Releases “Shop Now” Call-to-Action Button

Facebook Shop Now Button

Update #1: January 7, 2015 – We’re starting to see “Shop Now” buttons on more Facebook shops! It looks like Facebook is beginning to roll out this feature.

Update #2: February 11, 2015 – We’re still getting reports that Facebook hasn’t rolled this feature out to 100% of Facebook pages. If you’re not seeing your call-to-action button yet, you’re not alone.


Facebook announced some exciting news for page admins today, by debuting a new call-to-action feature that will help Pages achieve specific actions from their fans.

Here’s what Facebook revealed in their announcement:

“Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The call-to-action feature will roll out in the US over the next few weeks and worldwide next year.”

This is huge news for business that have Facebook shops built, because now they can add the “Shop Now” call-to-action button to their page and direct fans who click it to any page in their Facebook store.

You might remember from news earlier this year that Facebook rolled out a call-to-action feature for their ad platform that allowed businesses to add “Buy Now” buttons to their ads, so this is a logical next step.

Here’s what the call-to-action buttons look like in ad form:

Facebook shop call-to-action

The call-to-action buttons for Facebook Pages are a little different. Dollar Shave Club already has a version on their Facebook page that says “Sign Up” – here’s what it looks like.

call to action sign up

You’ll notice that the “Sign Up” button has a little pencil icon next to it, and it appears that each call-to-action button will have it’s own icon. Here’s a image that shows what the “Shop Now” button will look like.

call to action shop now

Facebook has revealed another key element of this release that needs to be noted in ALL CAPS (because it really is that important)


At ShopTab, we’ve been waiting for this for quite a while. We had originally found a “hack” that allowed us to include links to a Facebook store on mobile, but this means our customers will be able to add the button without placing the link in the “short description” section of their About page.

Here’s how the mobile version will appear.

call to action mobile shop now

Notice that the description in the photo above notes that the destination is for “iOS” devices, which means you’ll likely be able to send users to different locations depending on what device they are using – pretty cool.

And how has the “Sign Up” button been doing for Dollar Shave Club, you ask? Well, here’s what they had to say about it:

“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

If you want a “Shop Now” button on your Facebook page, but don’t have a shop to send people to, don’t worry. You can set up a Facebook Store with us over at ShopTab for less than 10 bucks a month. Keep checking our Facebook page, so you know when this feature becomes available to you, and use this step-by-step guide for full instructions on how to set up your call-to-action button with a ShopTab link.

Happy selling!

Zach Beattie

Zach Beattie

Hi, I'm Zach! Welcome to the ShopTab blog, the best place to get the latest and greatest tips and tricks for Facebook selling and marketing your Facebook shop. Feel free to email me at zach (at) shoptab.net (yep, that's a real email) if you want to connect. I'd love to hear from you.

  • DS

    Hi Zach,
    This is an interesting topic. I’ve been reading up about the new “Buy” button, but there still isn’t a lot out there about the nuts and bolts of it.
    In the case of the buy or shop now buttons, does Facebook benefit financially by any transaction that takes place? It makes it easier for Facebook vendors to make sales, yet will Facebook gain other than in making happier (and wealthier) users?
    What have you heard?

  • Great questions. From what I’ve seen, Facebook doesn’t benefit financially from transactions made from people following the buttons. In fact, it’s a little odd that Facebook released the feature at all considering they like people to stay inside of Facebook at all times. My best guess is that this button will provide a measurable ROI for the Facebook business pages over time. They’ll be able to see that “x number of people came from their Facebook page” and then attribute that to Facebook. In the past, it’s been incredibly difficult to measure the impact of “social media” in terms of dollar values, but this is a step in the direction of making that value measurable and clear to businesses on Facebook.

  • Gillian

    Hi Zac, How do I get this button? I have seen it on a few companies already.

    Thank you 🙂

  • Kevin Gralen

    Facebook is rolling this out slowly across all fan pages. There isn’t anything you can do to accelerate the process. Just keep checking your page and it will show up hopefully soon.

  • We’re ahead of them… check out http://www.mbeddo.com where you’ll find a fully immersive Facebook ecommerce solution with Buy Now button posts that lead to instant checkout inside Facebook. Already supports all platforms including IOS/Android and supports Tweeting too.

  • Jules Chan

    Both my pages gave me the option of adding this button, I did a book now and and buy now, since then both have disappeared from my pages, any ideas? Did they decide against them?

  • Kevin Gralen

    Seems like Facebook has has some issues with this button. We’ve had a couple of other clients note that they went away as well. Can you recreate them? I think it is more of a technical issues versus them deleting them for a terms of service issue.

  • Edwin Pagani

    Hi Jules, when I first began playing with its settings, it also gave me trouble. Not anymore, now I can’t see the option to set up an item with prices.

  • Edwin Pagani

    I have noticed that same thing Kevin

  • Edwin Pagani

    Hi DS, I haven’t much about it. Unless the struck a deal with Stripe which the pay platform they are promoting

  • Usama Sheikh

    How to show button on my create facebook post ?

    power editor are not showing page post option.

  • Sruthy S

    how to known who are clicking that shopnow button

  • You will not know which individuals are clicking on the button. Facebook doesn’t supply that information.

  • Sruthy S

    OK thank you for your valuable information.

  • Sruthy S

    ok thank you Zach for the valuable knowledge

  • Jimmy Leach

    hi, my shop now button used to be linked to my shoptab items, but seemingly connection is broken and my shop now button when clicked goes to some unrelated video. can you help?

  • When I click the “SHOP NOW” link it goes to the store, are you still having issues with it?

    If you aren’t clicking the Shop Now button, can you tell us what you are clicking on?

  • Mhd Alkattan