How to Create a Facebook Shop in India

E-commerce in India is booming. Sales of products and services online in India has grown steadily for the past several years, and the volume is predicted to continue to rise (especially for mobile devices). According to Statista, e-commerce sales in India may reach $17.2 billion by the end of 2018.

Facebook store in India

Facebook usage in India is also on the rise. The Economic Times reports that India may have the largest number of Facebook users on mobile by 2017. Of the 112 million Facebook users in India, more than 99 million users are using accessing the site through mobile phones, and about 45 million users in India are using Facebook through their mobile phones every day.

If you’re a Facebook marketer, creating a Facebook shop is the easiest and most-effective way to sell products to this rapidly growing population of Facebook users.

We receive numerous inquiries from clients in India that desire to use their Facebook Fan Page to sell products or services to their fans.  If you’re interested in selling on Facebook, there are a number of ways to get started.

First, sign up for a free 7-day ShopTab trial. When you have your ShopTab account created you can choose

Our leading Facebook store app will allow you to:

  1. Sell using ShopTab’s Cash on Delivery (COD) option.
  2. Create a FB Storefront to products you have for sale on an e-commerce website
  3. Create a FB Storefront to products listed in a marketplace like Flipkart
  4. Integrated cart – Accepts Euro, USD or 24 other currencies on PayPal’s gateway

Let’s take a look at each option.

1. Sell using ShopTab’s COD option

ShopTab created the ability to allow buyers to signal their intent to make a purchase via an email notification with our Facebook Cash on Delivery payment option. The seller would need to finalize the purchase with the buyer through email, text or phone call.

NOTE: Set your currency to the rupee in the Settings/Store Design tab and make sure you selected URL Integration in the Settings/Buyer Checkout options.

Check out the full COD FAQ here

2. Create a Facebook shop with an existing e-commerce website

Many clients have a website where they are selling their products currently. If this is the case, ShopTab has a simple integration that allows you to use the existing website to show the full product catalog file as well as for the payment/checkout system.

 

NOTE: Set your currency to the rupee in the Settings/Store Design tab and make sure you selected URL Integration in the Settings/Buyer Checkout options.

Here’s the full integration FAQ

 

3. Create a FB Storefront for products listed in a marketplace like Flipkart

Many inquiries to ShopTab are from new online sellers or those selling inside of a popular marketplace sites like Flipkart. Using a marketplace is a great way to begin selling online since it will allow you to open up your products to all users on the internet. However, marketplaces don’t provide a great opportunity to promote and sell to your social fans. Using ShopTab with a site like Flipcart can help you to leverage both online and social selling – a great combination.

When integrating with a marketplace, the creation of products listings may be individual manual entries or a product file upload into ShopTab, if the marketplace provides a text or csv file export.

NOTE: Set your currency to the rupee in the Settings/Store Design tab and make sure you selected URL Integration in the Settings/Buyer Checkout options.

 

4. Integrated cart – Accepts Euro, USD or 24 other currencies on PayPal’s gateway

ShopTab uses PayPal’s gateway for processing of all debit, credit or PayPal payments. At this time PayPal does not support the INR directly but they have announced that they plan to do so. In the meantime, sellers can use the cart with any of the 26 currencies supports such as the Euro or U.S. Dollar. These funds will be converted into INR within your account after deposit.

Here’s a video that shows you how to set up your Facebook shop with PayPal.

 

Eventually you’ll be able to sell using integrated cart payments in Indian Rupee with PayPal’s gateway. We’ll let you know as soon as this feature rolls out.

We continue to push PayPal to support the INR but they have noted many special Indian banking regulations that seem to be holding up the process. We’ll continue to monitor this situation and make will have it immediately available on ShopTab when it is supported.

If you have any questions about starting a Facebook shop in India, feel free to send us an email at support@shoptab.net

Zach Beattie

Zach Beattie

Hi, I'm Zach! Welcome to the ShopTab blog, the best place to get the latest and greatest tips and tricks for Facebook selling and marketing your Facebook shop. Feel free to email me at zach (at) shoptab.net (yep, that's a real email) if you want to connect. I'd love to hear from you.