How To Create a Facebook Shop Category Landing Page

This week we’ve launched a powerful feature for all ShopTab stores that will give you an entirely new way to display products to your Facebook shop customers – the Category Landing Page.

Facebook shop category landing page

With the Category Landing Page, your Facebook shop customers can see a preview of all of your product categories, allowing them to quickly browse and select the product category that most interests them.


We’ve included an easy-to-navigate left rail with all of the categories as well, providing another search option for potential customers.

To create your Category Landing Page, login to your ShopTab account, and then click on Settings/Store Design Options in your admin panel.

Facebook shop category option


On the Store Design Options page, make sure your Store Template is set to “Modern”. The Category Landing Page will only appear if you’re using our modern template.

Facebook shop design

Under “Landing Page” you can choose to one of three landing page options:

1. Product Order – this option will show the products in the order you’ve entered them in the My Products page (no category thumbnails)

2. First Page Category – this option will allow you to designate the category you want to appear when people first enter your store (no category thumbnails)

3. Category Thumbnails – this option will make the landing page show all of your categories, with the first product in that category as the thumbnail image

Facebook shop category layout


If you’d like to reorder your products (to display a new thumbnail for a category), you can change the order under Products/Change Order.

This is just one of the many feature updates we’ve made to our Facebook stores platform. You may also be interested in checking out our Facebook store text input feature or our new Facebook fan page buttons.

Please reach out to us at if you have any questions.

Happy selling!

Zach Beattie

Zach Beattie

Hi, I'm Zach! Welcome to the ShopTab blog, the best place to get the latest and greatest tips and tricks for Facebook selling and marketing your Facebook shop. Feel free to email me at zach (at) (yep, that's a real email) if you want to connect. I'd love to hear from you.