While it’s important to note that organic reach in Facebook is far from dead, a “boost” now and then through Facebook ads can really do wonders for your engagement.
If used correctly (boosting the right post at the right time), a boost can help you sell more with your Facebook store, and if you’re selling more, you can offset the cost of the promotion.
With as little as $5.00, you can double the number of people who see your post. That’s huge if you understand that more impressions often means a greater likelihood of making a sale.
If you’re new to “boosting” posts on Facebook, here are the steps you need to take to get started.
Step 1: Click the boost button under the Facebook post you want to promote
Step 2: Choose your audience
The audience can be changed based on location, age, and other demographics (you can click the “edit audience” button to get even more targeting capabilities). If you’re a local business and you only want to reach people in your area, this is the perfect time to set a location filter on your promotion.
Step 3: Set your budget
While Facebook’s “default” setting for a promotion budget it $200.00, don’t let this intimidate you. You can get a lot of engagement for just $5-$10. If you have specific targeting in place, your money will go farther because you’ll only reach the people you want to reach.
Below the budget you’ll see a bar that shows the estimated number of people the post will reach.
Step 4: Set your duration and currency
If you’re only spending $5-$10 per post, you probably don’t want it to run for several days (since it will be hard to measure the true impact of the boost). We recommend 1-2 days for each boosted post.
Step 5: Launch and measure the results
Whenever you boost your post, you’ll be able to view statistics on the engagement directly below the post. Here’s an example of what you’ll see – you’ll instantly know how many people saw the post as a result of the money you put into the promotion.
You can dig even further into the results by clicking the “See Results” button below the image.
While there’s no “sweet spot” for everyone when it comes to promoting an individual post, it can be a great way to drive additional sales.
Keep the conversation going below! We’d love to hear about your experience with boosting or promoting a Facebook post.
