Black Friday is the Holy Grail for brick and mortar stores. But what about online retailers, where’s all their glory and fame? Just two words, Cyber Monday! Since the creation of Cyber Monday, online retailers have been scrambling to optimize this crucial selling day for their website and other online marketing efforts. eMarketer is predicting that holiday sales this year will be up 16.8% from last year with a huge spike around Thanksgiving weekend. Make sure you take part in this lucrative selling opportunity by adding a Facebook store to your marketing mix.
Pick your Products
Your Cyber Monday store is a chance to showcase your best selling products. Or you can choose to highlight your close out items. Be sure to pick the best items that reflect your brand and business to sell on Facebook for Cyber Monday, sometimes less is more in a Facebook store.
Create a Store
If you don’t already have a Facebook shop and have been on the fence about opening one, the holiday season is the best time to start. People are ready to shop and they’re using social sharing sites to find the best gifts and deals.
If you already have a Facebook store application, do you have more than one business/fan page? If the answer is yes, then you need to clone your store to increase your exposure. You can place an exact replica of your existing Facebook store on up to 5 business/fan pages.
*Either way update your ShopTab icon on your Timeline page to draw customers attention to your store so they’ll want to click on the app.
Post your Products in your Customer’s News Feed
You’ve got your products in the store and the store is up and running on your Facebook page. Now you need to let people know the amazing deals you are offering them in your social shop. How can you do this? Easy, post a product!
Optimize your Marketing
Cyber Monday is such a huge selling day because it hits on two critical selling points. It’s time sensitive and offers the “biggest” discounts for the holiday selling season. For a successful selling day you need to optimize your store to convey the same feeling.
- For existing eCommerce websites with ShopTab, change your store banner to have a discount code for your Facebook customers to use during checkout. Make sure you frequently post about the discounted products in your Facebook storefront.
- For those using PayPal for payments you can still offer the same discounts, or you can even offer free shipping. Convey this message in your store banner and all social postings.
The key to these marketing tips is to make them well known (Shares, Tweets, Pins, E-Mails, and other marketing activities) and time sensitive. Make sure you let your customers know this offer won’t last.
Using a newsletter to promote your products can be a great tool to use during the holiday season. According to eMarketer, “Email is the preferred vehicle for online consumers to receive holiday promotions.”
If you haven’t engaged in email marketing before there are plenty of free email platforms to use. We like Mailchimp for their reliability and ease of use. When composing your email content make sure you place hyperlinks for your Facebook shop throughout the letter with great calls to action.
Put these five steps into action and you’re bound to see success on Cyber Monday. Let us know if you have other ideas to drive your social selling efforts during this important selling season.