If you’ve been keeping your finger on the pulse of digital marketing and ecommerce recently, then you may have heard the term social commerce. It’s been used to describe a lot of things, but what exactly is it and why is it becoming so popular?
What is social commerce?
The standard definition of social commerce is simple: Social commerce is the use of social network(s) in the context of e-commerce transactions.
It’s a subset of ecommerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Social media may still only lead to a small share of total online retail sales, but its impact is growing rapidly. According to Business Insider, social-driven retail sales and referral traffic are increasing at a faster pace than all other online retail sources.
How does a Facebook store drive a social commerce strategy?
Facebook allows businesses to cut down the time they spend learning about their customers and the money they spend to get in front of their target consumers. Starting a Facebook shop is the perfect foundation for a strong social commerce strategy. It allows you to sell directly inside of a social channel, without forcing your potential customers to another site where they have to navigate more pages and buttons to get to the final purchase.
Do people spend money in Facebook shops?
Facebook store sales have been skyrocketing. We highlighted the massive growth in Facebook store sales in a previous post. Mobile sales through Facebook shops are increasing at an even faster rate than desktop sales, and the growth doesn’t appear to be slowing down any time soon.
As social media and commerce collide, creating an easy way for your customers to make purchases will become increasingly important.
Facebook stores allow you to manage the inventory, the promotion, and the overall experience for potential customers. A single button on your timeline (or a link posted every once in a while) isn’t enough to support a dynamic social commerce strategy.
Where should I start?
If you’re looking for an easy way to start selling socially, open up a Facebook store. It packs the biggest “social commerce punch” and gives you a simple way to drive sales through fans that you already have on your Facebook page.
Questions about opening a Facebook store? Message us on Facebook or email us at firstname.lastname@example.org