Since its launch in 2005, Etsy has become the go-to source for e-commerce businesses and individuals looks to sell handmade goods, vintage products, and arts and craft supplies inside of a big marketplace. The site follows a traditional open cart layout where customers receive personal storefronts where they list their goods for a fee. Recently many Etsy store users have started to expand their businesses by creating new demand through social networks using Facebook shopping apps like ShopTab. This has proven a great way for users to build relationships and increase fan loyalty while helping to increase sales through a new highly engage audience!
How the Facebook Platform Can Help You Market Products
- Build relationships with individual users that is hard to do on an ecommerce website
- Offers value through interesting page content and user content and perspective
- Provides a larger audience for your brand
- Direct communication is available to fans and followers
- Facebook ads offer specific targeting to highly qualified new fans or customers
- Social networks encourage sharing of your products or services with like-minded friends
- The ability to buy and sell products on Facebook through social shopping applications
Leveraging Social Sharing With Your Facebook Store
Etsy makes connecting your social pages to your store easy with embedded buttons in your profile pages. To add Facebook Like buttons and Twitter Follow buttons to your page, follow the simple steps in Etsy’s social setup video.
While Etsy may make it easy to bring social networks to your store, ShopTab makes it easy to bring your Etsy store into your Facebook business page.
Adding a ShopTab to your page can be another great way to connect with your customers and make sales through a new medium. Hosting your product on Facebook encourages fans to share their favorite products with one another with the Facebook Like and Twitter Tweet buttons embedded into each product on your store.
Since ShopTab works by sending your fans to your Etsy store to complete the sale, there is no need to create a new storefront or pick and choose which products to upload. Watch our step-by-step instructional setup video to get your Facebook store up and running in only 15 minutes.
ShopTab’s Highlighted Etsy Store – Iris Design Studio
One of our favorite Etsy integrated ShopTab Facebook stores is Iris Design Studios. They have done a fantastic job setting up their page and customizing their layout to match their brand by uploading custom banner images and using branded colors for their ShopTab storefront.
Do you use Etsy to sell products on Facebook? What other e-commerce stores do you use with ShopTab to sell products directly from Facebook? Share you store with us below or on our Facebook page.